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7 Essentials Of Graphic Design

7 Essentials Of Graphic Design
Author: Allison Goodman
Publisher: HOW Books
Total Pages: 0
Release: 2001-09-13
Genre: Graphic arts
ISBN: 9781581801248
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This title reduces the complexities of 2001 design work into seven basic elements: research, typography, contrast, layout, grid systems, identity design, and critique and analysis. Topics are explained through an analysis of good and bad examples, anecdotes and other instruction.

The Elements of Graphic Design

The Elements of Graphic Design
Author: Alex W. White
Publisher: Simon and Schuster
Total Pages: 224
Release: 2011-03-15
Genre: Design
ISBN: 1581157800
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic Design Essentials

Graphic Design Essentials
Author: Joyce Walsh Macario
Publisher: Laurence King
Total Pages: 0
Release: 2009
Genre: Adobe
ISBN: 9781856695992
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Creating effective, eye-catching designs and layouts is a matter of both inspiration and practical know-how. This book integrates clear explanations of the concepts behind great design with instruction in the use of the core software packages - Photoshop, Illustrator, and Indesign. It helps beginner learn the essentials of graphic design.

The Elements of Graphic Design

The Elements of Graphic Design
Author: Alex W. White
Publisher: Simon and Schuster
Total Pages: 242
Release: 2022-09-27
Genre: Design
ISBN: 1621537625
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In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students. This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader’s benefit. Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford. The Elements of Graphic Design, Third Edition describes how to: • Employ white space as a significant component of design • Define and reveal dominant images, words, and concepts • Use scale, position, and color to guide readers through levels of importance • Use type for maximum comprehension and value to the reader Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.

Design Essentials

Design Essentials
Author: Gisele Atterberry
Publisher: Pearson
Total Pages: 0
Release: 2000
Genre: Design
ISBN: 9780135024690
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Design Essentials offers an illustrated glossary fundamental to the study of two-dimensional design. Three general types of terms are included: those that describe visual elements or design concepts, those that describe media or materials, and those that describe critical issues or historical styles and movements. This second edition offers expanded discussions of recent developments in contemporary art as well as an increased emphasis on the vocabulary central to the study of basic graphic design. This innovative text further explores the creative process and specific issues related to beginning the study of art in an academic setting. Coupled with the suggested problems and critique strategies presented in the final section, the book will enable students to effectively explore their potential as artists and designers through the challenges presented by foundation studies. -- from back cover.

Design Basics

Design Basics
Author: Joyce Rutter Kaye
Publisher: Rockport Publishers
Total Pages: 270
Release: 2002
Genre: Color in design
ISBN:
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"The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the best graphic designers whose work reflects the most fundamental areas of graphic art - strong layout, compelling color, and good use of typography. Whether working on a brochure, a Web site, or a billboard, a strong understanding of these three elements is the basis of good design. This book will provide new and seasoned designers with the insiration and know-how to get back to basics."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Graphic Design Essentials

Graphic Design Essentials
Author: Joyce Walsh
Publisher: Bloomsbury Publishing
Total Pages: 224
Release: 2020-10-23
Genre: Design
ISBN: 1350075078
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Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature. Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction

The Essential Guide to Graphic Design Success

The Essential Guide to Graphic Design Success
Author: Jordan Prudence
Publisher: CreateSpace
Total Pages: 28
Release: 2015-07-31
Genre:
ISBN: 9781515297086
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The Essential Guide to Graphic Design Success is the latest eBook by innovator and author Jordan Prudence. Success in the field of Graphic Design, especially as a Sole Proprietor or hobby based graphic designer, can be tricky. It requires a set of talents that -oftentimes- creative persons do not have naturally. Therefore, the designer who is looking for success in her or his own terms must invest in learning these skills and adapt their way of thinking to something more linear. The Essential Guide to Graphic Design Success provides tips to people who already have some background in the field or a base understanding of the technical aspects of design. It covers the essentials of graphic design, the types of people who enter the field, and their options in the corporate world versus being a freelancer. The field of graphic design is both an interesting one and challenging. Each day graphic designers are brought into contact with new people who need their vision and creativity to make their own dreams come true. It is a field were empathy and whimsy are as important as precision and structure. The book guides the would be designer in the fundamentals of design, as well as, understanding what type of designer they are and what area of design is best suited for them. It touches on how to find a style and refine it, while also being adaptable. It is a guide for the recent college graduate, the corporate designer who is thinking of going on her own, or even someone who has had talent in the field as a freelancer but wishes to rethink their modality of business. Table of Contents Introduction Chapter One *What Graphic Design Is *Back at Point One *Elements of Design *Line *Color *Shapes *Texture *Typography *Scale *Principles of Design Chapter Two: Who Graphic Designers Are *Visual Problem-Solvers *Modern-Day Artisans *Anyone Can Be a Graphic Designer Chapter Three: How Graphic Design Works *A Career as a Corporate Graphic Designer *A Career as a Freelance Graphic Designer *Conclusion

The Essential Graphic Design Handbook

The Essential Graphic Design Handbook
Author: Faith Aderemi
Publisher: Faith Aderemi
Total Pages: 151
Release: 2024-03-03
Genre: Computers
ISBN:
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Are you a complete beginner or looking to brush up on the basics and really understand graphic design? This book will equip you with everything you need to become a confident and competent graphic designer. No more imposter-syndrome! Inside you'll find: Part I: Introduction to Graphics Design: Grasp the core concepts, elements, and principles that form the foundation of any successful design. Part II: Communication Design: Learn how to harness visual language to effectively communicate ideas and engage audiences. Master layout, composition, and advanced typography. Part III: Professional Practices and Trends: Navigate the professional world with ease. Understand client communication, project management, ethical considerations, and stay ahead of the curve with the latest trends. Part IV: Portfolio Development and Case Studies: Craft a stunning portfolio that showcases your skills and land your dream design job. Analyze real-world case studies to see how design principles translate into practice. Part V: Design in Context: Explore the diverse applications of graphic design, from print and production to the ever-evolving digital landscape. Bonus: Access a curated list of recommended reading and resources to further your design education. This book is your roadmap to success in the exciting world of graphic design. Here's what makes it stand out: Clear, concise, and engaging writing: Learn complex concepts with ease, even with no prior design experience. Step-by-step instructions and practical exercises: Apply your knowledge and refine your skills through hands-on activities. Visual examples and case studies: See theory come to life and gain inspiration from real-world designs. Up-to-date and relevant information: Stay informed about the latest trends and industry practices. Ready to unlock your creative potential? Scroll up and grab your copy today! Created by a seasoned graphic designer, Coffee Cup has worked for over 5 major organizations and has successfully built a career in the world of design.

Guide to Graphic Design with Myartslab Access Code

Guide to Graphic Design with Myartslab Access Code
Author: Scott W. Santoro
Publisher: Pearson
Total Pages: 360
Release: 2013-01-08
Genre: Art
ISBN: 9780205253111
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Learn to Conceptualize, Create, and Communicate in Graphic Design An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. BRIEF TABLE OF CONTENTS: Preface. Virtual Crit Wall, Dear Reader and Features. Chapter 1 About Graphic Design. Chapter 2 A Brief History of Graphic Design. Chapter 3 Graphic Design Concepts. Chapter 4 Researching a Graphic Design Project Chapter 5 Generating Ideas. Chapter 6 The Elements and Principles of Form. Chapter 7 Type and Typography Chapter 8 Proportion Systems: Grids and Alignments. Chapter 9 Concepts in Actions. Chapter 10 Visual Coding: Loading Form with Meaning. Chapter 11 Interactions and Motions Design. Chapter 12 Becoming a Designer. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here's how: Personalize Learning — MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking – Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students – Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. This Book a la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalized their book by incorporating their own notes and taking the portion of the book they need to class – all at a fraction of the bound book price.