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60-Minute CEO

60-Minute CEO
Author: Dick Cross
Publisher: Routledge
Total Pages: 148
Release: 2016-11-03
Genre: Business & Economics
ISBN: 135186243X

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Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new book that being a successful leader, running a business, and doing it extraordinarily well isn't a full-time job. In 60-Minute CEO: The Fast Track to Top Leadership, Cross makes the case that the single greatest determinant of business success revolves around the job at the top. Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. Cross also reveals that a mediocre leader can be transformed into an exemplary one simply by refining two key things: thinking and character. In Cross's trademark conversational style, he conveys why strategy and execution, while important, should take a back seat to authenticity and responsibility, and that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position. The good news is that those skills are easy to learn, fun to do, and not time-consuming. In an entertaining style, Cross offers executives the fast track to the top leadership position. And while 60 minutes may seem like a quick fix, as Cross sees it, three 60-minute sessions a week devoted solely to considering your business and your role as leader are crucial to business and leadership success. In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses. Cross combines his knowledge and experience with the stories and lessons of preeminent leaders and thinkers including General George Patton and Seattle Seahawks quarterback Russell Wilson.


60-Minute Brand Strategist

60-Minute Brand Strategist
Author: Idris Mootee
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2013-05-17
Genre: Business & Economics
ISBN: 1118659961

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Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.


60 Minute CFO

60 Minute CFO
Author: David Duryee
Publisher:
Total Pages: 234
Release: 2017-07-05
Genre:
ISBN: 9781946978172

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Business owners believe that if sales and profits are strong and growing, banks should enthusiastically provide the necessary funding. Bankers are concerned that business owners do not understand the difference between profits and cash flow, and may overly rely on debt to support the growth. CPAs provide valuable information in the form of financial statements, but often struggle with explaining how they should be interpreted. This book bridges the communication gap between these parties, and describes in simple and easy to understand language what it all means. What key indicators to look at and why. What the rules of behavior are for dealing with the banker and CPA. The Excel-based workbook that is available on the author's website makes it easy by doing all the calculations automatically, including the ability to forecast profits, cash flow and financial strength. It is critical that the business owner, banker, and CPA understand each other. Give it 60 minutes a month. That's all it takes to make it happen.


The 60-Minute Money Workout

The 60-Minute Money Workout
Author: Ellie Kay
Publisher: WaterBrook
Total Pages: 226
Release: 2010-12-14
Genre: Business & Economics
ISBN: 0307446042

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Financial transformation in just one hour a week! You can revolutionize your finances in only sixty minutes! Looking for long-term economic stability and not common quick-fix schemes? Discover the secrets that Ellie Kay used to deliver her family from $40,000 in consumer debt. Now a nationally recognized financial expert and best-selling author, Ellie shares her one-hour-a-week program that has made it possible to take care of her family and do it all debt-free! With entertaining anecdotes, easy-to-follow charts, and practical advice, The 60-Minute Money Workout is both fun and feasible. You’ll be able to: br” Get out of debt and save for your kids’ collegebr” Have meaningful and debt-free vacationsbr” Pay cash for your carsbr” Make a difference in the world by giving generouslybr” Find financial peace with your spouse


How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There

How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There
Author: D. A. Benton
Publisher: McGraw Hill Professional
Total Pages: 225
Release: 2000-11-20
Genre: Business & Economics
ISBN: 0071374590

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If anybody knows what it takes to get you to the top of the corporate ladder, it’s #1 executive coach Debra Benton. Now, in this follow-up to her best-selling How to Think Like a CEO, she draws upon her work with top-level executives at corporate giants such as AT&T, Colgate, Pepsi, Mobil Oil, Nabisco, American Express, and McKinsey, and interviews she conducted with 100 CEOs around the world, to: • Identify the 10 “rules of the game” ambitious managers need to follow if they want to make it to the top slot • Show how successful CEOs apply the rules in their everyday business dealings, and what happens when they break them • Provide managers with valuable pointers on how to apply each rule in their professional lives Written by one of the most respected executive coaches in the world, How to Act Like a CEO is must reading for ambitious managers in every industry, whether they aspire to being CEOs or not.


60 Minute Strategic Plan

60 Minute Strategic Plan
Author: John E. Johnson
Publisher:
Total Pages: 0
Release: 2011
Genre: Business planning
ISBN: 9780978645229

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The Outsiders

The Outsiders
Author: William Thorndike
Publisher: Harvard Business Press
Total Pages: 274
Release: 2012
Genre: Business & Economics
ISBN: 1422162672

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It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.


60 Minute CFO

60 Minute CFO
Author: David A. Duryee
Publisher: Createspace Independent Publishing Platform
Total Pages: 258
Release: 2017-08-14
Genre:
ISBN: 9781548181956

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This book describes finance to owners and managers of moving companies in clear and simple terms. It explains what your financial statements are really telling you, including the crucial difference between profits and cash flow. Chapters on dealing with your banker and CPA are a bonus. A must read for anyone in a key position in a moving company.


The Man Who Broke Capitalism

The Man Who Broke Capitalism
Author: David Gelles
Publisher: Simon and Schuster
Total Pages: 272
Release: 2022-05-31
Genre: Business & Economics
ISBN: 198217644X

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New York Times Bestseller New York Times reporter and “Corner Office” columnist David Gelles reveals legendary GE CEO Jack Welch to be the root of all that’s wrong with capitalism today and offers advice on how we might right those wrongs. In 1981, Jack Welch took over General Electric and quickly rose to fame as the first celebrity CEO. He golfed with presidents, mingled with movie stars, and was idolized for growing GE into the most valuable company in the world. But Welch’s achievements didn’t stem from some greater intelligence or business prowess. Rather, they were the result of a sustained effort to push GE’s stock price ever higher, often at the expense of workers, consumers, and innovation. In this captivating, revelatory book, David Gelles argues that Welch single-handedly ushered in a new, cutthroat era of American capitalism that continues to this day. Gelles chronicles Welch’s campaign to vaporize hundreds of thousands of jobs in a bid to boost profits, eviscerating the country’s manufacturing base and destabilizing the middle class. Welch’s obsession with downsizing—he eliminated 10% of employees every year—fundamentally altered GE and inspired generations of imitators who have employed his strategies at other companies around the globe. In his day, Welch was corporate America’s leading proponent of mergers and acquisitions, using deals to gobble up competitors and giving rise to an economy that is more concentrated and less dynamic. And Welch pioneered the dark arts of “financialization,” transforming GE from an admired industrial manufacturer into what was effectively an unregulated bank. The finance business was hugely profitable in the short term and helped Welch keep GE’s stock price ticking up. But ultimately, financialization undermined GE and dozens of other Fortune 500 companies. Gelles shows how Welch’s celebrated emphasis on increasing shareholder value by any means necessary (layoffs, outsourcing, offshoring, acquisitions, and buybacks, to name but a few tactics) became the norm in American business generally. He demonstrates how that approach has led to the greatest socioeconomic inequality since the Great Depression and harmed many of the very companies that have embraced it. And he shows how a generation of Welch acolytes radically transformed companies like Boeing, Home Depot, Kraft Heinz, and more. Finally, Gelles chronicles the change that is now afoot in corporate America, highlighting companies and leaders who have abandoned Welchism and are proving that it is still possible to excel in the business world without destroying livelihoods, gutting communities, and spurning regulation.


The Great CEO Within: The Tactical Guide to Company Building

The Great CEO Within: The Tactical Guide to Company Building
Author: Matt Mochary
Publisher:
Total Pages: 202
Release: 2019-12-05
Genre: Business & Economics
ISBN: 9780578599281

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Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.