3G Marketing on the Internet, Seventh Edition
Author | : Susan Sweeney |
Publisher | : |
Total Pages | : |
Release | : 2006 |
Genre | : Electronic commerce |
ISBN | : |
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Author | : Susan Sweeney |
Publisher | : |
Total Pages | : |
Release | : 2006 |
Genre | : Electronic commerce |
ISBN | : |
Author | : Tomi T. Ahonen |
Publisher | : John Wiley & Sons |
Total Pages | : 358 |
Release | : 2005-07-08 |
Genre | : Technology & Engineering |
ISBN | : 0470011173 |
Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Author | : Susan Sweeney |
Publisher | : Maximum Press |
Total Pages | : 217 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 1931644918 |
Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
Author | : Susan Sweeney |
Publisher | : Maximum Press |
Total Pages | : 354 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 1931644799 |
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
Author | : SRINIVASAN, R. |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 405 |
Release | : 2018-09-01 |
Genre | : Business & Economics |
ISBN | : 9387472329 |
This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB
Author | : |
Publisher | : |
Total Pages | : 812 |
Release | : 2008 |
Genre | : American literature |
ISBN | : |
Author | : Muji Setiyo |
Publisher | : European Alliance for Innovation |
Total Pages | : 1516 |
Release | : 2021-09-27 |
Genre | : Social Science |
ISBN | : 1631903152 |
The Covid-19 pandemic has changed our activities, like teaching, researching, and socializing. We are confused because we haven’t experienced before. However, as Earth's smartest inhabitants, we can adapt new ways to survive the pandemic without losing enthusiasm. Therefore, even in pandemic conditions, we can still have scientific discussions, even virtually. The main theme of this symposium is "Reinforcement of the Sustainable Development Goals Post Pandemic" as a part of the masterplan of United Nations for sustainable development goals in 2030. This symposium is attended by 348 presenters from Indonesia, Malaysia, UK, Scotland, Thailand, Taiwan, Tanzania and Timor Leste which published 202 papers. Furthermore, we are delighted to introduce the proceedings of the 2nd Borobudur Symposium Borobudur on Humanities and Social Sciences 2020 (2nd BIS-HSS 2020). We hope our later discussion may result transfer of experiences and research findings from participants to others and from keynote speakers to participants. Also, we hope this event can create further research network.
Author | : 3G E-learning LLC |
Publisher | : |
Total Pages | : 0 |
Release | : 2024 |
Genre | : |
ISBN | : 9781984685605 |
Author | : Susan Sweeney |
Publisher | : Maximum Press (FL) |
Total Pages | : 200 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 1931644373 |
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
Author | : Pride |
Publisher | : Houghton Mifflin |
Total Pages | : 786 |
Release | : 2002-06 |
Genre | : Business & Economics |
ISBN | : 9780618280551 |