2014 Leep Event Editorial And Promotional Calendar PDF Download

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2014 LEEP Event, Editorial & Promotional Calendar

2014 LEEP Event, Editorial & Promotional Calendar
Author: Laura Dawn Lewis
Publisher: LEEP Publishing
Total Pages: 424
Release: 2013-12-03
Genre: Business & Economics
ISBN: 1311047387
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3,800+ Holidays, Promotions, Events for 2014 in the United States, United Kingdom, Canadian, Australian and Chinese Markets. The 2014 LEEP features over 3,800 dates in over 53 categories arranged alphabetically (with source URLs), chronologically and by length. This calendar of holidays and events for 2014 includes National, Promotional, Industry and International Events, Federal Holidays, Major Sporting Events and industry specific promotions. The LEEP Calendar is the invaluable time-saving, idea generating, revenue building business reference tool that provides exceptional marketers, publishers and journalists a quantifiable critical advantage over the competition. Created by a marketing and publishing industry veteran for: Advertising Executives Authors Bloggers Business Networkers Business Owners Editors Educators Event Planners Journalists Marketing Executives Media Planners Media Sales Reps Promotional Products Retailers Public Relations Publicists Publishers Retail Executives Sales Executives Social Media Marketers and anyone who is curious!

2014 LEEP Event, Editorial and Promotional Calendar

2014 LEEP Event, Editorial and Promotional Calendar
Author: Laura Lewis
Publisher: CreateSpace
Total Pages: 424
Release: 2013-11
Genre:
ISBN: 9781494214302
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3,800+ Holidays, Promotions, Events for 2014 in the United States, United Kingdom, Canadian, Australian and Chinese Markets. The 2014 LEEP features over 3,800 dates in over 53 categories arranged alphabetically (with source URLs), chronologically and by length. This calendar of holidays and events for 2014 includes National, Promotional, Industry and International Events, Federal Holidays, Major Sporting Events and industry specific promotions. The LEEP Calendar is the invaluable time-saving, idea generating, revenue building business reference tool that provides exceptional marketers, publishers and journalists a quantifiable critical advantage over the competition. Created by a marketing and publishing industry veteran for: Advertising Executives Authors Bloggers Business Networkers Business Owners Editors Educators Event Planners Journalists Marketing Executives Media Planners Media Sales Reps Promotional Products Retailers Public Relations Publicists Publishers Retail Executives Sales Executives Social Media Marketers and anyone who is curious!

2013 LEEP Calendar

2013 LEEP Calendar
Author: Laura Dawn Lewis
Publisher: Createspace Independent Pub
Total Pages: 322
Release: 2012-08-01
Genre: Business & Economics
ISBN: 9781478283157
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The 2014 LEEP Calendar will be available December 1, 2013. Over 3,200 national and international events, promotions, observances and holidays for The United States, Canada, United Kingdom and Australia. The LEEP Calendar for 2013 includes over 3,200 holidays, promotional events, historical dates and observances arranged visually, alphabetically with URL references, chronologically and by subject category. Created by an editor & marketing professional for media & marketing professionals. The LEEP Calendar is the invaluable time-saving, idea generating, revenue building business reference tool that provides exceptional marketers, publishers and journalists a quantifiable critical advantage over their competition. Each event has been meticulously researched and sourced. As a bonus you receive a link to download your 13-page pre-printed 21 X 32 (flip chart size) 12-month wall calendar for 2013. The LEEP is a business reference tool created specifically for: Advertising Executives Authors Bloggers Business Networkers Business Owners Editors Educators Event Planners Journalists Marketing Executives Media Planners Media Sales Reps Public Relations Publicists Publishers Retail Executives Sales Executives Teachers & Home Schoolers Now in its third year, the LEEP Calendar is the marketing and PR reference you cannot do business without. Praise for The LEEP 5 Stars: from a Busy Mom "This list of holidays, events and observances is the perfect tool for creating an editorial calendar. This book saved me so much time and is well worth the money. I can't imagine creating an editorial calendar without it." M. McGraw, Mother Virginia, USA 5 Stars: You won't run out of ideas with this book! "This publication is great. It's easy to store (not bulky) and the price is fantastic. Of course, there is an almost never-ending list of special days that you can use to create newsworthy angles. The pages are organized in a user-friendly format and the content is double indexed. There are even "notes" pages. You certainly won't run out of ideas with this book. I'm a fan of any tool that will help me create tie-ins and story angles (and fit within my budget). I highly recommend it!" Nancy Spencer (publicist), Canada

Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days
Author: Al Lautenslager
Publisher: Entrepreneur Press
Total Pages: 304
Release: 2014-06-16
Genre: Business & Economics
ISBN: 161308269X
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Chase's Calendar of Events 2014

Chase's Calendar of Events 2014
Author: Editors of Chase's Calendar of Events
Publisher: McGraw Hill Professional
Total Pages: 753
Release: 2013-10-04
Genre: Education
ISBN: 007183091X
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As featured on The Today Show! 12,500 entries. 196 countries. 365 days. Find out what's going on any day of the year, anywhere across the globe! If you're looking to tie a promotional event to a special month, create a suggested reading list based on a literary birth anniversary, travel to a music festival halfway around the world, blog about a historical milestone or do a celebrity birthday round-up on your radio show or Twitterfeed, Chase's Calendar of Events is the one resource that has it all. For broadcasters, journalists, event planners, public relations professionals, librarians, editors, writers or simply the curious, this is one reference you can't do without! Chase's Calendar of Events 2014 brings you: Major sporting events such as the Games of the XXII Winter Olympiad at Sochi, Russia (Feb 7-23), and the FIFA World Cup in Brazil (June 12-July 13). Milestones such as the 450th birth anniversary of William Shakespeare; the 200th anniversary of "The Star- Spangled Banner"; the 100th anniversaries of the beginning of World War I and the opening of the Panama Canal; the 75th anniversary of the beginning of World War II; the 50th anniversaries of the Civil Rights Act of 1964 and Beatlemania and much more. New birthday entries for sports stars such as Mo Farah (Mar 23), Ryan Lochte (Aug 3) and Gabrielle Douglas (Dec 31); actors such as Kerry Washington (Jan 31), Lena Dunham (May 13) and Mads Mikkelsen (Nov 22); musical artists such as Carly Rae Jepsen (Nov 21) and Psy (Dec 31); and authors such as Téa Obreht (Sept 30) and Ann Patchett (Dec 2) and many others. Special days such as National Ferret Day (Apr 2), World Lindy Hop Day (May 26), Extra Mile Day (Nov 1), Lost and Found Day (Dec 12) and more. Search Chase's Any Way You Want! Whether you want to target a specifi c date, location or subject, our fully searchable CD-ROM (PCand MAC-compatible) makes your research quick and easy. Also included is a free installer, so you can load Chase’s directly to your hard drive.

Marketing for Tourism, Hospitality & Events

Marketing for Tourism, Hospitality & Events
Author: Simon Hudson
Publisher: SAGE Publications Limited
Total Pages: 328
Release: 2023-12-04
Genre: Business & Economics
ISBN: 1529672953
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This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

The Publishing Business

The Publishing Business
Author: Kelvin Smith
Publisher: Bloomsbury Publishing
Total Pages: 224
Release: 2018-02-22
Genre: Language Arts & Disciplines
ISBN: 1474249523
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The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events
Author: Tony Rogers
Publisher: Routledge
Total Pages: 312
Release: 2015-11-19
Genre: Business & Economics
ISBN: 1317528794
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Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Social Media Marketing

Social Media Marketing
Author: Tracy L. Tuten
Publisher: SAGE
Total Pages: 353
Release: 2014-12-09
Genre: Business & Economics
ISBN: 1473916518
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**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

The Influences of Social Networks in Modern Society (UM Press)

The Influences of Social Networks in Modern Society (UM Press)
Author: Noor Ismawati Jaafar
Publisher: The University of Malaya Press
Total Pages: 102
Release: 2017
Genre: Computers
ISBN: 9831009193
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This book presents the influences of social networks in modern society. It describes the growing reliance on relationships among the society, which warrants for closer interaction among organisations and individuals. These relationships are better known as social networks. Traditionally, networks include the physical face-to-face interaction created by organisations and individuals. Nonetheless, its role has further been emphasised with the exploitation of Internet-based networks, which attracted researchers to gain further insights into its adaptation. In addition, the importance of social networks has been discussed in numerous contexts both locally and worldwide. The main aim of this book is to highlight some of the prevailing issues and challenges in the adaptation of social networks in the society viewed from the lenses of organisations and individuals. More specifically, this book documents collection of chapters written by credible authors from various nationalities and backgrounds. Thus, it presents a holistic view of social networks and their influences.