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Learn PR Strategy This brainstorming checklist helps entrepreneurs and business managers leverage the power of public relations to earn better press coverage. Learn how to plan and implement a more effective public relations strategy. Learn how to achieve virtually any business objective with the help of smart, strategic PR. LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Avoid mistakes * Build a more effective PR team * Practice honest, ethical PR THE 10 MINUTE PR CHECKLIST is written for: * Entrepreneurs * Business leaders * Marketing executives * PR managers * Students of PR * Communications consultants * and anyone with an important story to tell Even if you already have a strong PR team in place, this checklist will give you new ideas to improve results. Your business is ever-changing. THE 10 MINUTE PR CHECKLIST will inspire you to discover new ideas each time you read it. Learn how to get out there and celebrate your accomplishments. Refer to this often as a brainstorming and auditing tool. Do you ever wonder why your competitors get all the attention from traditional such as newspapers, magazines, and broadcast television? What are they doing that you’re not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn’t just happen. It’s earned. This checklist will show you how to earn it. Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results. WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Each group makes decisions based on information. Media creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media. At a basic level, “media” is simply the substrate upon which your message will be carried or conveyed. The tongue of your customer, through their word-of-mouth, is important media too. The media needs to hear your messages. In recent years, the definition of media has broadened, and this presents you with exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines and trade publications. Media has gone social. In addition to traditional media, you must also now contend with social media, bloggers, customers, prospective customers, influencers, competitors and partners, most of whom participate in multiple social media platforms. These social media participants have the power to spread your message too. This checklist won't teach you how to tweet on Twitter or attract followers in Tiktok. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on teaching proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets. In this short guide, Mark Coker shares some of his best secrets learned over twenty years as a successful entrepreneur (BestCalls.com, Smashwords, Draft2Digital) and as a strategic communications consultant (Dovetail Public Relations) for dozens of high-profile companies large and small. He has used these secrets - all ethical and honest - to secure his clients and his companies coverage in hundreds of stories in print, radio and broadcast media. THE 10 MINUTE PR CHECKLIST will teach you to build great companies with the catalyst of strategic PR.