Wroe Alderson and Modern Marketing Theory
Author | : Edward Blair |
Publisher | : |
Total Pages | : 34 |
Release | : 1976 |
Genre | : Marketing |
ISBN | : |
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Author | : Edward Blair |
Publisher | : |
Total Pages | : 34 |
Release | : 1976 |
Genre | : Marketing |
ISBN | : |
Author | : Ben Wooliscroft |
Publisher | : Springer Science & Business Media |
Total Pages | : 572 |
Release | : 2006-02-23 |
Genre | : Business & Economics |
ISBN | : 0387281819 |
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author | : Wroe Alderson |
Publisher | : |
Total Pages | : 408 |
Release | : 1965 |
Genre | : Marketing |
ISBN | : |
Author | : Reavis Cox (1900- ed) |
Publisher | : |
Total Pages | : 340 |
Release | : |
Genre | : Marketing |
ISBN | : |
Author | : Ben Wooliscroft |
Publisher | : Springer |
Total Pages | : 0 |
Release | : 2008-11-01 |
Genre | : Business & Economics |
ISBN | : 9780387507828 |
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author | : Reavis COX |
Publisher | : |
Total Pages | : 414 |
Release | : 1965 |
Genre | : |
ISBN | : |
Author | : George Schwartz |
Publisher | : |
Total Pages | : 168 |
Release | : 1963 |
Genre | : Marketing |
ISBN | : |
Author | : Reavis Cox |
Publisher | : |
Total Pages | : 438 |
Release | : 1964 |
Genre | : Marketing |
ISBN | : |
Series of theoretic essays on marketing. Subjects include competition between retail traders, marketing channels, consumer behaviour and marketing management.
Author | : Wroe Alderson |
Publisher | : Martino Fine Books |
Total Pages | : 496 |
Release | : 2009-08 |
Genre | : Business & Economics |
ISBN | : 9781578987825 |
Reprint. Orginally published: Homewood, Ill.: R. D. Irwin, 1957.
Author | : Michael Halbert |
Publisher | : New York, McGraw-Hill [1965] |
Total Pages | : 368 |
Release | : 1965 |
Genre | : Marketing |
ISBN | : |