Worldwide Casebook In Marketing Management PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Worldwide Casebook In Marketing Management PDF full book. Access full book title Worldwide Casebook In Marketing Management.
Author | : Luiz Moutinho |
Publisher | : World Scientific |
Total Pages | : 925 |
Release | : 2016-02-29 |
Genre | : Business & Economics |
ISBN | : 9814689629 |
Download Worldwide Casebook In Marketing Management Book in PDF, ePub and Kindle
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
Author | : John A. Quelch |
Publisher | : South-Western |
Total Pages | : 696 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Download Global Marketing Management Book in PDF, ePub and Kindle
A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.
Author | : Kenneth E. Clow |
Publisher | : SAGE Publications |
Total Pages | : 561 |
Release | : 2011-03-28 |
Genre | : Business & Economics |
ISBN | : 1412996031 |
Download Cases in Marketing Management Book in PDF, ePub and Kindle
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author | : George Tesar |
Publisher | : Routledge |
Total Pages | : 278 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 041578333X |
Download Marketing Management and Strategy Book in PDF, ePub and Kindle
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Author | : Luiz Moutinho |
Publisher | : |
Total Pages | : 584 |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9780415458887 |
Download Marketing Management Book in PDF, ePub and Kindle
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments. This book provides a wide coverage of analytical discussions in areas such as branding, retailing, strategic marketing, marketing programming and innovation in marketing. The case studies presented range from fashion to petroleum pumps, snacks to electronics and computers and focus on some very well known companies including: Google, Microsoft, Sony, Red Bull, Cacharel, Zara and ING. With a logically structured approach to case analysis and questions for review, this casebook will be engaging reading for all students of marketing and international business and will help to bridge the gap between academia and the real business world.
Author | : Hayden Hewitt |
Publisher | : |
Total Pages | : 132 |
Release | : 2014-12-04 |
Genre | : |
ISBN | : 9781505357691 |
Download A Casebook Book in PDF, ePub and Kindle
Whether you're a small business owner just starting out or you've been an entrepreneur for a long time, you can actually outsource a lot of the marketing tasks and projects that seem to cross your desk every day.
Author | : Sally Dibb |
Publisher | : Arden Shakespeare |
Total Pages | : 270 |
Release | : 1999 |
Genre | : Marketing |
ISBN | : 9781861524713 |
Download The Marketing Casebook Book in PDF, ePub and Kindle
Comprised of a wide selection of European cases, this book offers a brand new approach to marketing casebooks, providing the reader with a thorough grounding in both marketing strategies and techniques. Using fully cross-referenced short and long cases to illustrate the key elements of any marketing module, the book guides the reader from introductory concepts to specialized applications like industrial and services marketing.
Author | : Jeff French |
Publisher | : SAGE |
Total Pages | : 281 |
Release | : 2011-10-03 |
Genre | : Business & Economics |
ISBN | : 1446253945 |
Download Social Marketing Casebook Book in PDF, ePub and Kindle
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.
Author | : Robert Dow Buzzell |
Publisher | : Prentice Hall |
Total Pages | : 772 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : |
Download Global Marketing Management Book in PDF, ePub and Kindle
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Author | : Dana-Nicoleta Lascu |
Publisher | : |
Total Pages | : 51 |
Release | : 2003 |
Genre | : Export marketing |
ISBN | : 9781592600236 |
Download Casebook to Accompany International Marketing Book in PDF, ePub and Kindle