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Winning the health care race : Strategies for Hospital marketing excellence in india

Winning the health care race : Strategies for Hospital marketing excellence in india
Author: Dilly Borhas George
Publisher: OrangeBooks Publication
Total Pages: 85
Release: 2023-04-26
Genre: Medical
ISBN:

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"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.


Health Care Marketing

Health Care Marketing
Author: G. Krishna Mohan
Publisher: Discovery Publishing House
Total Pages: 238
Release: 2006
Genre: Medical care
ISBN: 9788183561228

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Contents: Indian Health Care System, Health Care Marketing: An Overview, Methodology of the Study, Profile of the Selected Corporate Hospitals, An Empirical Study, Conclusions and Suggestions.


Health Care Market Strategy

Health Care Market Strategy
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Publishers
Total Pages: 377
Release: 2013
Genre: Business & Economics
ISBN: 0763789283

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Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.


Essentials of Health Care Marketing

Essentials of Health Care Marketing
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Total Pages: 452
Release: 2006
Genre: Education
ISBN: 9780763783501

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Health Sciences & Professions


In Search of Good Medicine

In Search of Good Medicine
Author: Mark Shipley
Publisher:
Total Pages:
Release: 2014-08-01
Genre:
ISBN: 9781495116612

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Strategic Marketing For Health Care Organizations

Strategic Marketing For Health Care Organizations
Author: Philip Kotler
Publisher: John Wiley & Sons
Total Pages: 416
Release: 2020-12-31
Genre: Medical
ISBN: 1118448308

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A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.


Health Care Marketing Management

Health Care Marketing Management
Author: Montague Brown
Publisher: Jones & Bartlett Learning
Total Pages: 230
Release: 1992
Genre: Marketing of Health Services
ISBN: 9780834203020

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This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.


Cases in Health Care Marketing

Cases in Health Care Marketing
Author: John L. Fortenberry Jr.
Publisher: Jones & Bartlett Publishers
Total Pages: 253
Release: 2010-02-26
Genre: Medical
ISBN: 1449656056

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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.


Essentials of Health Care Marketing

Essentials of Health Care Marketing
Author: Eric Berkowitz
Publisher: Jones & Bartlett Learning
Total Pages: 536
Release: 2011
Genre: Business & Economics
ISBN: 0763783331

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Health Sciences & Professions