Winning The Health Care Race Strategies For Hospital Marketing Excellence In India PDF Download
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Author | : Dilly Borhas George |
Publisher | : OrangeBooks Publication |
Total Pages | : 85 |
Release | : 2023-04-26 |
Genre | : Medical |
ISBN | : |
Download Winning the health care race : Strategies for Hospital marketing excellence in india Book in PDF, ePub and Kindle
"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.
Author | : G. Krishna Mohan |
Publisher | : Discovery Publishing House |
Total Pages | : 238 |
Release | : 2006 |
Genre | : Medical care |
ISBN | : 9788183561228 |
Download Health Care Marketing Book in PDF, ePub and Kindle
Contents: Indian Health Care System, Health Care Marketing: An Overview, Methodology of the Study, Profile of the Selected Corporate Hospitals, An Empirical Study, Conclusions and Suggestions.
Author | : Steven G. Hillestad |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 377 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0763789283 |
Download Health Care Market Strategy Book in PDF, ePub and Kindle
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Author | : Eric N. Berkowitz |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 452 |
Release | : 2006 |
Genre | : Education |
ISBN | : 9780763783501 |
Download Essentials of Health Care Marketing Book in PDF, ePub and Kindle
Health Sciences & Professions
Author | : Mark Shipley |
Publisher | : |
Total Pages | : |
Release | : 2014-08-01 |
Genre | : |
ISBN | : 9781495116612 |
Download In Search of Good Medicine Book in PDF, ePub and Kindle
Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 416 |
Release | : 2020-12-31 |
Genre | : Medical |
ISBN | : 1118448308 |
Download Strategic Marketing For Health Care Organizations Book in PDF, ePub and Kindle
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author | : Montague Brown |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 230 |
Release | : 1992 |
Genre | : Marketing of Health Services |
ISBN | : 9780834203020 |
Download Health Care Marketing Management Book in PDF, ePub and Kindle
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
Author | : John L. Fortenberry Jr. |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 253 |
Release | : 2010-02-26 |
Genre | : Medical |
ISBN | : 1449656056 |
Download Cases in Health Care Marketing Book in PDF, ePub and Kindle
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Author | : Kerr Camp |
Publisher | : Cognella Academic Publishing |
Total Pages | : |
Release | : 2016-12-31 |
Genre | : |
ISBN | : 9781516514243 |
Download Healthcare Marketing - Strategies for Creating Value in the Patient Experience (Preliminary Edition) Book in PDF, ePub and Kindle
Author | : Eric Berkowitz |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 536 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0763783331 |
Download Essentials of Health Care Marketing Book in PDF, ePub and Kindle
Health Sciences & Professions