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| Author | : Matt Harvey |
| Publisher | : Routledge |
| Total Pages | : 285 |
| Release | : 2014-01-10 |
| Genre | : Business & Economics |
| ISBN | : 1135079749 |
Download Wine and Identity Book in PDF, ePub and Kindle
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
| Author | : Michael T. Hannan |
| Publisher | : Columbia University Press |
| Total Pages | : 396 |
| Release | : 2022-02-01 |
| Genre | : Social Science |
| ISBN | : 0231555199 |
Download Wine Markets Book in PDF, ePub and Kindle
The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.
| Author | : Kolleen M. Guy |
| Publisher | : JHU Press |
| Total Pages | : 284 |
| Release | : 2007-09 |
| Genre | : Cooking |
| ISBN | : 9780801887475 |
Download When Champagne Became French Book in PDF, ePub and Kindle
This work explains how nationhood emerges by viewing countries as cultural artifacts, a product of "invented traditions." In the case of France, scholars disagree, not only over the nature of French national identity but also over the extent to which diverse and sometimes hostile provincial communities became integrated into the nation. The author offers a new perspective by looking at one of the central elements in French national culture -- luxury wine -- and the rural communities that profited from its production
| Author | : Sheila Peltz Weinberg |
| Publisher | : |
| Total Pages | : |
| Release | : 2022 |
| Genre | : Jewish renewal |
| ISBN | : 9781935052852 |
Download Let Us All Breathe Together Book in PDF, ePub and Kindle
"2020. Let's face it: the global pandemic, combined with accelerated violence and negativity throughout America, sparked a vortex of high anxiety for the world and its people. In Let Us All Breathe Together, Rabbi Weinberg offers a thoughtful collection of spiritual messages, insightful poems, and perceptive essays that explore ways to unite faith with reality-all of which combine to provide a valuable guide through the uncertainties of turbulent times. From meditative relaxation to the soothing sounds of the shofar, to seeing the face of God in ourselves, Rabbi Weinberg shares tools to help overcome trauma and strengthen faith not only in God but also in humanity. She employs her extensive knowledge of Judaism, other spiritual traditions, and her own practice and weaves them into this engaging tutorial to help us relax, restore, and mostly, just . . . Breathe"--
| Author | : Rachel E. Black |
| Publisher | : A&C Black |
| Total Pages | : 295 |
| Release | : 2013-08-01 |
| Genre | : Social Science |
| ISBN | : 0857854208 |
Download Wine and Culture Book in PDF, ePub and Kindle
Wine is one of the most celebrated and appreciated commodities around the world. Wine writers and scientists tell us much about varieties of wines, winegrowing estates, the commercial value and the biochemistry of wine, but seldom address the cultural, social, and historical conditions through which wine is produced and represented. This path-breaking collection of essays by leading anthropologists looks not only at the product but also beyond this to disclose important social and cultural issues that inform the production and consumption of wine. The authors show that wine offers a window onto a variety of cultural, social, political and economic issues throughout the world. The global scope of these essays demonstrates the ways in which wine changes as an object of study, commodity and symbol in different geographical and cultural contexts. This book is unique in covering the latest ethnography, theoretical and ethnohistorical research on wine throughout the globe. Four central themes emerge in this collection: terroir; power and place; commodification and politics; and technology and nature. The essays in each section offer broad frameworks for looking at current research with wine at the core.
| Author | : Kolleen M. Guy |
| Publisher | : JHU Press |
| Total Pages | : 296 |
| Release | : 2007-09-01 |
| Genre | : History |
| ISBN | : 1421402947 |
Download When Champagne Became French Book in PDF, ePub and Kindle
Winner of the 2002 Manuscript Award from Phi Alpha ThetaWinner of the Gourmand World Cookbook Awards for English Wine, Best Wine History Book, and Best Book on French WineWinner of the Clicquot Wine Book of the Year Competition Winner of the Outstanding Manuscript Award from Phi Alpha Theta, this work explains how nationhood emerges by viewing countries as cultural artifacts, a product of "invented traditions." In the case of France, scholars sharply disagree, not only over the nature of French national identity but also over the extent to which diverse and sometimes hostile provincial communities became integrated into the nation. In When Champagne Became French: Wine and the Making of a National Identity, Kolleen M. Guy offers a new perspective on this debate by looking at one of the central elements in French national culture—luxury wine—and the rural communities that profited from its production. Focusing on the development of the champagne industry between 1820 and 1920, Guy explores the role of private interests in the creation of national culture and in the nation-building process. Drawing on concepts from social and cultural history, she shows how champagne helped fuel the revolution in consumption as social groups searched for new ways to develop cohesion and to establish status. By the end of the nineteenth century, Guy concludes, the champagne-producing provinces in the department of Marne had developed a rhetoric of French identity that promoted its own marketing success as national. This ability to mask local interests as national concerns convinced government officials of the need, at both national and international levels, to protect champagne as a French patrimony.
| Author | : Karl J. Trybus |
| Publisher | : U of Nebraska Press |
| Total Pages | : 268 |
| Release | : 2023 |
| Genre | : Cooking |
| ISBN | : 1496203623 |
Download ¡Vino! Book in PDF, ePub and Kindle
¡Vino! explores the history and identity of Spanish wine production from the mid-nineteenth century to today. Nineteenth-century infestations of oidium fungus and phylloxera aphids devastated French and Italian vineyards but didn't extend to the Iberian Peninsula at first, giving Spanish vintners the opportunity to increase their international sales. Once French and Italian wineries rebounded, however, Spanish wine producers had to up their game. Spain could not produce only table wine; it needed a quality product to compete with the supposedly superior French wines. After the Spanish Civil War the totalitarian Franco regime turned its attention to Spain's devastated agricultural sector, but the country's wine industry did not rebound until well after World War II. In the postwar years, it rebranded itself to compete in a more integrated European and international marketplace with the creation of a new wine identity. As European integration continued, Spanish wine producers and the tourism industry worked together to promote the uniqueness of Spain and the quality of its wines. Karl J. Trybus explores the development of Spanish wine in the context of national and global events, tracing how the wine industry has fared and ultimately prospered despite civil war, regional concerns, foreign problems, and changing tastes.
| Author | : Nick Jackson |
| Publisher | : |
| Total Pages | : 180 |
| Release | : 2020-01-05 |
| Genre | : |
| ISBN | : 9781709965708 |
Download Beyond Flavour Book in PDF, ePub and Kindle
Beyond Flavour is a practical guide to blind wine tasting which will help wine lovers increase their knowledge and improve their blind tasting skills. The book offers detailed descriptions of the key attributes of major grape varieties and wine producing regions, and argues that assessing a wine's structure - acid structure in white wines and tannin structure in red wines - is a more reliable indicator of a wine's identity than the traditional reliance on flavour. Beyond Flavour includes analysis of wine style by country and region; descriptions of recent vintages for classic European origins; and tips for blind tasting exams. Beyond Flavour is an indispensable guide to blind wine tasting for wine students, professionals and others seriously interested in understanding why wines taste like they do.
| Author | : Frederick J. Ryan, Jr. |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2024-02-19 |
| Genre | : |
| ISBN | : 9781950273461 |
Download Wine and the White House Book in PDF, ePub and Kindle
| Author | : Pierre Mora |
| Publisher | : Springer |
| Total Pages | : 225 |
| Release | : 2015-11-27 |
| Genre | : Business & Economics |
| ISBN | : 3319244817 |
Download Wine Positioning Book in PDF, ePub and Kindle
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
