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What Our Lettering Needs

What Our Lettering Needs
Author: Rick Cusick
Publisher:
Total Pages: 0
Release: 2011
Genre: Calligraphy
ISBN: 9781933360553

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This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.


Guide to Mindful Lettering

Guide to Mindful Lettering
Author: Lisa Funk
Publisher:
Total Pages: 80
Release: 2016-09-24
Genre:
ISBN: 9780998130019

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The Art of Brush Lettering

The Art of Brush Lettering
Author: Kelly Klapstein
Publisher:
Total Pages: 163
Release: 2017-11-28
Genre: Art
ISBN: 1631593552

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The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.


Little Book of Lettering

Little Book of Lettering
Author: Emily Gregory
Publisher: Chronicle Books
Total Pages: 0
Release: 2012-11-21
Genre: Design
ISBN: 9781452112022

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Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.


Mastering Modern Calligraphy

Mastering Modern Calligraphy
Author: Molly Suber Thorpe
Publisher: St. Martin's Press
Total Pages: 242
Release: 2019-10-08
Genre: Art
ISBN: 1250271606

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Mastering Modern Calligraphy is a comprehensive guide to taking your pointed pen calligraphy skills to the next level and developing your very own modern style. Following up and building on Molly’s popular beginner's guide, Modern Calligraphy, Mastering Modern Calligraphy is the perfect companion for pointed pen and digital calligraphers alike. It is aimed at those with some calligraphy experience, presenting more than 2,700 letterforms and ligatures, targeted exercises, stroke drills, flourishes, and phrases, which emphasize experimentation and fun, rather than rigid uniformity. This beautiful, in-depth guide to modern calligraphy emphasizes experimentation and fun, rather than rigid uniformity. With targeted exercises and lessons aimed at pushing you out of your calligraphy comfort zone, Mastering Modern Calligraphy will not only help you master tricks of the trade, but develop your very own modern calligraphy style, too.


The Complete Book of Chalk Lettering

The Complete Book of Chalk Lettering
Author: Valerie McKeehan
Publisher: Workman Publishing Company
Total Pages: 177
Release: 2015-10-06
Genre: Design
ISBN: 0761187049

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Say it with chalk! Learn the art of hand-drawn chalk lettering from an Etsy superstar in a book complete with chalkboards! Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, and add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills, including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake! The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper.


The Lettering Workshops

The Lettering Workshops
Author: Francis Chouquet
Publisher: Rocky Nook, Inc.
Total Pages: 160
Release: 2018-11-29
Genre: Art
ISBN: 1681984466

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In The Lettering Workshops, you’ll learn all about the art and practice of drawing letters using hands-on techniques in 30 lessons across five workshops. Whether you’re a beginner or a professional graphic designer, you'll quickly learn how to develop and advance your lettering skills.

In this richly illustrated book of lessons and exercises, you’ll find:

    5 Workshops to learn the art of drawing letters—from an introduction to brush lettering and lettering script to the decoration of letters; from the secrets of good composition to the process of digitization and vectorization of your type
    30 Exercises that gradually develop from beginner through intermediate and advanced levels
    16 Analyses of lettering samples to understand what makes good lettering
    52 Inspirational contributions in featured galleries from international letterers and brands
    160 Pages for all skill levels
    26 Letters to learn and explore

TABLE OF CONTENTS

    What Is Lettering?
    Why This Book?
    First Lesson
    Lettering, Calligraphy, or Typography?
    Basics and Technical Vocabulary

WORKSHOP 1: DISCOVERING BRUSH LETTERING

    Exercise 1: Finding the Right Position
    Exercise 2: Setting Up a Grid
    Exercise 3: Carrying Out the First Motions
    Exercise 4: Drawing the Letters
    Exercise 5: Connecting the Letters
    Exercise 6: Reworking Your Drafts
    Analysis of Lettering Samples
    Gallery

WORKSHOP 2: INTRODUCTION TO SCRIPT LETTERING

    Exercise 1: Discovering the Skeleton Technique
    Exercise 2: Drawing an Alphabet
    Exercise 3: Drawing a Complete Word
    Exercise 4: Lettering in a Classic Script
    Exercise 5: Leaving Your Comfort Zone!
    Analysis of Lettering Samples
    Gallery

WORKSHOP 3: USING TYPOGRAPHIC CHARACTERS

    Exercise 1: Embellishing a Letter
    Exercise 2: Practicing on a Complete Word
    Exercise 3: Going Further with Vintage Style
    Exercise 4: Discovering Interlock
    Exercise 5: Practicing Interlock with Serifs
    Exercise 6: Producing a Complete Interlock Lettering Project
    Analysis of Lettering Samples
    Gallery

WORKSHOP 4: THE SECRETS OF GOOD COMPOSITION

    Exercise 1: Thinking in Terms of the Block
    Exercise 2: Completing the First Sketches
    Exercise 3: Choosing the Styles for Each Word
    Exercise 4: Drawing the Skeleton
    Exercise 5: Developing and Finalizing Your Path
    Analysis of Lettering Samples
    Gallery

WORKSHOP 5: DIGITIZATION AND VECTORIZATION

    Exercise 1: Digitizing and Preparing Your Lettering
    Exercise 2: First Steps in Vectorization
    Exercise 3: Testing the Vertex Theory
    Exercise 4: Vectorizing the Entire Lettering Project
    Exercise 5: Critiquing Your Vectorized Lettering Project
    Exercise 6: Preparing Your Lettering Project without Vectorization
    Exercise 7: Isolating the Lettering
    Exercise 8: Adding Texture to the Lettering Project
    Exercise 9: Finalizing the Composition
    Gallery
    Artists Represented in this Book
    Resources
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Adventures in Lettering

Adventures in Lettering
Author: Dawn Nicole Warnaar
Publisher: Walter Foster Jr
Total Pages: 0
Release: 2016-09-01
Genre: Juvenile Nonfiction
ISBN: 9781633221734

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The ultimate hand-lettering workshop for young creatives! Taught by the popular and skilled hand-lettering artist Dawn Nicole Warnaar, Adventures in Lettering combines creative self-expression and beautiful designs for an exploration of various lettering exercises. This hand-lettering workbook features hand-lettering lessons for beginners, from playing with style and brush calligraphy basics to illustrated hand-lettered designs and lettering styles. Once you’ve mastered the basic techniques, apply them to additional crafts and projects. Adventures in Lettering is the ultimate workshop to get started in the art of hand-lettering!


Lettering with Purpose

Lettering with Purpose
Author: Brittany Luiz
Publisher: Walter Foster
Total Pages: 147
Release: 2017-09
Genre: Art
ISBN: 1633223426

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Go beyond basic lettering skills and dive into the art of inspirational lettering! Lettering with Purpose is packed with engaging prompts to engage and inspire.


The Complete Book of Calligraphy & Lettering

The Complete Book of Calligraphy & Lettering
Author: Cari Ferraro
Publisher: Walter Foster Publishing
Total Pages: 243
Release: 2018-09-25
Genre: Art
ISBN: 1633225941

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The Complete Book of Calligraphy & Lettering provides expert instruction on the intricacies of traditional lettering techniques, as well as an introduction to contemporary hand-lettering formats. From selecting the appropriate tools, such as pens, nibs, brushes, inks, and papers, to learning optimal hand positioning and understanding the intricacies of lettering angles, heights, spacing, and strokes, The Complete Book of Calligraphy & Lettering will help lettering enthusiasts swiftly master their craft. Step-by-step lessons, practice templates, and a range of stunning alphabets demonstrate the breadth of artistic achievement that comes with practice and dedication. Four professional artists guide you through traditional calligraphy techniques, as well as an introduction to contemporary hand-lettering art forms, such as brush lettering and mixed media, for a well-rounded approach to the craft. Additionally, a short section on Chinese brush lettering and several mixed media lettering projects inspire creativity and demonstrate how calligraphy and lettering can be used in wider artistic contexts and projects. Including practice templates for several featured alphabets in addition to mixed media "bonus" projects designed to inspire artistic creativity, The Complete Book of Calligraphy & Lettering will inspire lettering enthusiasts of all skill levels to strengthen their existing skills and delve into new, lesser-known variations of the trend.