What Our Lettering Needs PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download What Our Lettering Needs PDF full book. Access full book title What Our Lettering Needs.
Author | : Rick Cusick |
Publisher | : |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Calligraphy |
ISBN | : 9781933360553 |
Download What Our Lettering Needs Book in PDF, ePub and Kindle
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Author | : Lisa Funk |
Publisher | : |
Total Pages | : 80 |
Release | : 2016-09-24 |
Genre | : |
ISBN | : 9780998130019 |
Download Guide to Mindful Lettering Book in PDF, ePub and Kindle
Author | : Kelly Klapstein |
Publisher | : |
Total Pages | : 163 |
Release | : 2017-11-28 |
Genre | : Art |
ISBN | : 1631593552 |
Download The Art of Brush Lettering Book in PDF, ePub and Kindle
The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.
Author | : Emily Gregory |
Publisher | : Chronicle Books |
Total Pages | : 0 |
Release | : 2012-11-21 |
Genre | : Design |
ISBN | : 9781452112022 |
Download Little Book of Lettering Book in PDF, ePub and Kindle
Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
Author | : Molly Suber Thorpe |
Publisher | : St. Martin's Press |
Total Pages | : 242 |
Release | : 2019-10-08 |
Genre | : Art |
ISBN | : 1250271606 |
Download Mastering Modern Calligraphy Book in PDF, ePub and Kindle
Mastering Modern Calligraphy is a comprehensive guide to taking your pointed pen calligraphy skills to the next level and developing your very own modern style. Following up and building on Molly’s popular beginner's guide, Modern Calligraphy, Mastering Modern Calligraphy is the perfect companion for pointed pen and digital calligraphers alike. It is aimed at those with some calligraphy experience, presenting more than 2,700 letterforms and ligatures, targeted exercises, stroke drills, flourishes, and phrases, which emphasize experimentation and fun, rather than rigid uniformity. This beautiful, in-depth guide to modern calligraphy emphasizes experimentation and fun, rather than rigid uniformity. With targeted exercises and lessons aimed at pushing you out of your calligraphy comfort zone, Mastering Modern Calligraphy will not only help you master tricks of the trade, but develop your very own modern calligraphy style, too.
Author | : Valerie McKeehan |
Publisher | : Workman Publishing Company |
Total Pages | : 177 |
Release | : 2015-10-06 |
Genre | : Design |
ISBN | : 0761187049 |
Download The Complete Book of Chalk Lettering Book in PDF, ePub and Kindle
Say it with chalk! Learn the art of hand-drawn chalk lettering from an Etsy superstar in a book complete with chalkboards! Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, and add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills, including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake! The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper.
Author | : Francis Chouquet |
Publisher | : Rocky Nook, Inc. |
Total Pages | : 160 |
Release | : 2018-11-29 |
Genre | : Art |
ISBN | : 1681984466 |
Download The Lettering Workshops Book in PDF, ePub and Kindle
In The Lettering Workshops, you’ll learn all about the art and practice of drawing letters using hands-on techniques in 30 lessons across five workshops. Whether you’re a beginner or a professional graphic designer, you'll quickly learn how to develop and advance your lettering skills.
In this richly illustrated book of lessons and exercises, you’ll find:
• 5 Workshops to learn the art of drawing letters—from an introduction to brush lettering and lettering script to the decoration of letters; from the secrets of good composition to the process of digitization and vectorization of your type
• 30 Exercises that gradually develop from beginner through intermediate and advanced levels
• 16 Analyses of lettering samples to understand what makes good lettering
• 52 Inspirational contributions in featured galleries from international letterers and brands
• 160 Pages for all skill levels
• 26 Letters to learn and explore
TABLE OF CONTENTS
Lettering, Calligraphy, or Typography?
Basics and Technical Vocabulary
WORKSHOP 1: DISCOVERING BRUSH LETTERING
Exercise 1: Finding the Right Position
Exercise 2: Setting Up a Grid
Exercise 3: Carrying Out the First Motions
Exercise 4: Drawing the Letters
Exercise 5: Connecting the Letters
Exercise 6: Reworking Your Drafts
Analysis of Lettering Samples
WORKSHOP 2: INTRODUCTION TO SCRIPT LETTERING
Exercise 1: Discovering the Skeleton Technique
Exercise 2: Drawing an Alphabet
Exercise 3: Drawing a Complete Word
Exercise 4: Lettering in a Classic Script
Exercise 5: Leaving Your Comfort Zone!
Analysis of Lettering Samples
WORKSHOP 3: USING TYPOGRAPHIC CHARACTERS
Exercise 1: Embellishing a Letter
Exercise 2: Practicing on a Complete Word
Exercise 3: Going Further with Vintage Style
Exercise 4: Discovering Interlock
Exercise 5: Practicing Interlock with Serifs
Exercise 6: Producing a Complete Interlock Lettering Project
Analysis of Lettering Samples
WORKSHOP 4: THE SECRETS OF GOOD COMPOSITION
Exercise 1: Thinking in Terms of the Block
Exercise 2: Completing the First Sketches
Exercise 3: Choosing the Styles for Each Word
Exercise 4: Drawing the Skeleton
Exercise 5: Developing and Finalizing Your Path
Analysis of Lettering Samples
WORKSHOP 5: DIGITIZATION AND VECTORIZATION
Exercise 1: Digitizing and Preparing Your Lettering
Exercise 2: First Steps in Vectorization
Exercise 3: Testing the Vertex Theory
Exercise 4: Vectorizing the Entire Lettering Project
Exercise 5: Critiquing Your Vectorized Lettering Project
Exercise 6: Preparing Your Lettering Project without Vectorization
Exercise 7: Isolating the Lettering
Exercise 8: Adding Texture to the Lettering Project
Exercise 9: Finalizing the Composition
Artists Represented in this Book
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Verdana} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Verdana; min-height: 13.0px}
Author | : Dawn Nicole Warnaar |
Publisher | : Walter Foster Jr |
Total Pages | : 0 |
Release | : 2016-09-01 |
Genre | : Juvenile Nonfiction |
ISBN | : 9781633221734 |
Download Adventures in Lettering Book in PDF, ePub and Kindle
The ultimate hand-lettering workshop for young creatives! Taught by the popular and skilled hand-lettering artist Dawn Nicole Warnaar, Adventures in Lettering combines creative self-expression and beautiful designs for an exploration of various lettering exercises. This hand-lettering workbook features hand-lettering lessons for beginners, from playing with style and brush calligraphy basics to illustrated hand-lettered designs and lettering styles. Once you’ve mastered the basic techniques, apply them to additional crafts and projects. Adventures in Lettering is the ultimate workshop to get started in the art of hand-lettering!
Author | : Brittany Luiz |
Publisher | : Walter Foster |
Total Pages | : 147 |
Release | : 2017-09 |
Genre | : Art |
ISBN | : 1633223426 |
Download Lettering with Purpose Book in PDF, ePub and Kindle
Go beyond basic lettering skills and dive into the art of inspirational lettering! Lettering with Purpose is packed with engaging prompts to engage and inspire.
Author | : Cari Ferraro |
Publisher | : Walter Foster Publishing |
Total Pages | : 243 |
Release | : 2018-09-25 |
Genre | : Art |
ISBN | : 1633225941 |
Download The Complete Book of Calligraphy & Lettering Book in PDF, ePub and Kindle
The Complete Book of Calligraphy & Lettering provides expert instruction on the intricacies of traditional lettering techniques, as well as an introduction to contemporary hand-lettering formats. From selecting the appropriate tools, such as pens, nibs, brushes, inks, and papers, to learning optimal hand positioning and understanding the intricacies of lettering angles, heights, spacing, and strokes, The Complete Book of Calligraphy & Lettering will help lettering enthusiasts swiftly master their craft. Step-by-step lessons, practice templates, and a range of stunning alphabets demonstrate the breadth of artistic achievement that comes with practice and dedication. Four professional artists guide you through traditional calligraphy techniques, as well as an introduction to contemporary hand-lettering art forms, such as brush lettering and mixed media, for a well-rounded approach to the craft. Additionally, a short section on Chinese brush lettering and several mixed media lettering projects inspire creativity and demonstrate how calligraphy and lettering can be used in wider artistic contexts and projects. Including practice templates for several featured alphabets in addition to mixed media "bonus" projects designed to inspire artistic creativity, The Complete Book of Calligraphy & Lettering will inspire lettering enthusiasts of all skill levels to strengthen their existing skills and delve into new, lesser-known variations of the trend.