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Well-written and Red

Well-written and Red
Author: Alfredo Marcantonio
Publisher:
Total Pages: 223
Release: 2002
Genre: Advertising campaigns
ISBN: 9780953703234

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The latest addition to Dakini Books titles is "Well-written and red", the story about The Economist poster campaign that has won prizes and plaudits the world over.. Written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio, it celebrates the 15th anniversary of the first appearance of these eye catching and mould breaking 'White out of Red' billboards. As an ex-Director of AMV BBDO, the Agency responsible, he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it. Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lessons he has learnt in his own distinguished career. This is clearly a 'must-have publication' for advertising, marketing and media people. However, poster headlines like 'In real life the tortoise loses' mean that it will appeal to anyone who appreciates wit and style. Indeed, if you have ever wondered how advertising works this book describes the process in engaging detail. Readers from outside the industry won't be fazed by the vagaries of the creative process described in this book. Instead, they may be surprised to discover the disciplined strategic thinking and tight advertising briefs that inspire it, and the way subtle shifts in emphasis have helped the campaign remain relevant in changing times. This 224 page hardback costs #29.95 and features 140 or more of the advertisements that have helped The Economist increase its UK circulation by 65% and its UK ad revenue by 250%. It is a testimony to the power of posters, confirmation that it can pay to advertise and proof that 'funny' need not be the enemy of 'money'.


Well-Written and Red

Well-Written and Red
Author: Alfredo Marcantonio
Publisher: Harriman House
Total Pages: 0
Release: 2006
Genre: Advertising
ISBN: 9781905641024

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"The Economist" ran its eye-catching 'White out of Red' posters, whose 'vibrancy and visibility' have established them as 'part of the urban landscape'. This 256-page volume is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio.


Written In Red

Written In Red
Author: Anne Bishop
Publisher: Penguin
Total Pages: 445
Release: 2013-03-05
Genre: Fiction
ISBN: 1101615052

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Enter the world of the Others in the first novel in New York Times bestselling author Anne Bishop’s thrilling fantasy series: a place where unearthly entities—vampires and shape-shifters among them—rule the Earth and prey on the human race. As a cassandra sangue, or blood prophet, Meg Corbyn can see the future when her skin is cut—a gift that feels more like a curse. Meg’s Controller keeps her enslaved so he can have full access to her visions. But when she escapes, the only safe place Meg can hide is at the Lakeside Courtyard—a business district operated by the Others. Shape-shifter Simon Wolfgard is reluctant to hire the stranger who inquires about the Human Liaison job. First, he senses she’s keeping a secret, and second, she doesn’t smell like human prey. Yet a stronger instinct propels him to give Meg the job. And when he learns the truth about Meg and that she’s wanted by the government, he’ll have to decide if she’s worth the fight between humans and the Others that will surely follow.


Red Rising

Red Rising
Author: Pierce Brown
Publisher: Del Rey
Total Pages: 414
Release: 2014-01-28
Genre: Fiction
ISBN: 0345539796

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NEW YORK TIMES BESTSELLER • Pierce Brown’s relentlessly entertaining debut channels the excitement of The Hunger Games by Suzanne Collins and Ender’s Game by Orson Scott Card. “Red Rising ascends above a crowded dys­topian field.”—USA Today ONE OF THE BEST BOOKS OF THE YEAR—Entertainment Weekly, BuzzFeed, Shelf Awareness “I live for the dream that my children will be born free,” she says. “That they will be what they like. That they will own the land their father gave them.” “I live for you,” I say sadly. Eo kisses my cheek. “Then you must live for more.” Darrow is a Red, a member of the lowest caste in the color-coded society of the future. Like his fellow Reds, he works all day, believing that he and his people are making the surface of Mars livable for future generations. Yet he toils willingly, trusting that his blood and sweat will one day result in a better world for his children. But Darrow and his kind have been betrayed. Soon he discovers that humanity reached the surface generations ago. Vast cities and lush wilds spread across the planet. Darrow—and Reds like him—are nothing more than slaves to a decadent ruling class. Inspired by a longing for justice, and driven by the memory of lost love, Darrow sacrifices everything to infiltrate the legendary Institute, a proving ground for the dominant Gold caste, where the next generation of humanity’s overlords struggle for power. He will be forced to compete for his life and the very future of civilization against the best and most brutal of Society’s ruling class. There, he will stop at nothing to bring down his enemies . . . even if it means he has to become one of them to do so. Praise for Red Rising “[A] spectacular adventure . . . one heart-pounding ride . . . Pierce Brown’s dizzyingly good debut novel evokes The Hunger Games, Lord of the Flies, and Ender’s Game. . . . [Red Rising] has everything it needs to become meteoric.”—Entertainment Weekly “Ender, Katniss, and now Darrow.”—Scott Sigler “Red Rising is a sophisticated vision. . . . Brown will find a devoted audience.”—Richmond Times-Dispatch Don’t miss any of Pierce Brown’s Red Rising Saga: RED RISING • GOLDEN SON • MORNING STAR • IRON GOLD • DARK AGE • LIGHT BRINGER


Quotations from Chairman Mao Tsetung

Quotations from Chairman Mao Tsetung
Author: Zedong Mao
Publisher: China Books
Total Pages: 328
Release: 1990
Genre: China
ISBN: 9780835123884

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Harvey Penick'S Little Red Book

Harvey Penick'S Little Red Book
Author: Harvey Penick
Publisher: Simon and Schuster
Total Pages: 184
Release: 1992-05-15
Genre: Sports & Recreation
ISBN: 0671759922

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Harvey Penick's life in golf began when he started caddying at the Austin, (Texas), Country Club at age eight. Eighty-one years later he is still there, still dispensing wisdom to pros and beginners alike. His stature in the golf world is reflected in the remarkable array of champions he's worked with, both men and women, including U.S. Open champion and golf's leading money winner Tom Kite, Masters champion Ben Crenshaw, and LPGA Hall of Famers Mickey Wright, Betsy Rawls, and Kathy Whitworth. It is not for nothing that the Teacher of the Year Award given by the Golf Teachers Association is called the Harvey Penick Award. Now, after sixty years of keeping notes on the things he's seen and learned and on the golfing greats he's taught, Penick is finally letting his Little Red Book (named for the red notebook he's always kept) be seen by the golf world. His simple, direct, practical wisdom pares away all the hypertechnical jargon that's grown up around the golf swing, and lets all golfers, whatever their level, play their best. He avoids negative words; when Tom Kite asked him if he should "choke down" on the club for a particular shot, Harvey told him to "grip down" instead, to keep the word "choke" from entering his mind. He advises golfers to have dinner with people who are good putters; their confidence may rub off, and it's certainly better than listening to bad putters complain. And he shows why, if you've got a bad grip, the last thing you want is a good swing. Throughout, Penick's love of golf and, more importantly, his love of teaching shine through. He gets as much pleasure from watching a beginner get the ball in the air for the first time as he does when one of his students wins the U.S. Open. Harvey Penick's Little Red Book is an instant classic, a book to rank with Ben Hogan's Modern Fundamentals of Golf and Tommy Armour's How to Play Your Best Golf All the Time.


Red Notice

Red Notice
Author: Bill Browder
Publisher: Simon and Schuster
Total Pages: 416
Release: 2015-10-20
Genre: Biography & Autobiography
ISBN: 1476755744

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A true story of high finance, murder, and one man's fight for justice.


Red Famine

Red Famine
Author: Anne Applebaum
Publisher: Anchor
Total Pages: 587
Release: 2017-10-10
Genre: History
ISBN: 0385538863

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NEW YORK TIMES BESTSELLER • A revelatory history of one of Stalin's greatest crimes, the consequences of which still resonate today, as Russia has placed Ukrainian independence in its sights once more—from the author of the Pulitzer Prize-winning Gulag and the National Book Award finalist Iron Curtain. "With searing clarity, Red Famine demonstrates the horrific consequences of a campaign to eradicate 'backwardness' when undertaken by a regime in a state of war with its own people." —The Economist In 1929 Stalin launched his policy of agricultural collectivization—in effect a second Russian revolution—which forced millions of peasants off their land and onto collective farms. The result was a catastrophic famine, the most lethal in European history. At least five million people died between 1931 and 1933 in the USSR. But instead of sending relief the Soviet state made use of the catastrophe to rid itself of a political problem. In Red Famine, Anne Applebaum argues that more than three million of those dead were Ukrainians who perished not because they were accidental victims of a bad policy but because the state deliberately set out to kill them. Devastating and definitive, Red Famine captures the horror of ordinary people struggling to survive extraordinary evil. Applebaum’s compulsively readable narrative recalls one of the worst crimes of the twentieth century, and shows how it may foreshadow a new threat to the political order in the twenty-first.


The Red Bandanna (Young Readers Adaptation)

The Red Bandanna (Young Readers Adaptation)
Author: Tom Rinaldi
Publisher: Penguin
Total Pages: 178
Release: 2018-08-14
Genre: Juvenile Nonfiction
ISBN: 0425287645

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Winner of the Christopher Award An ILA-CBC Children’s Choices Book A NCSS-CBC Notable Social Studies Book Welles Crowther did not see himself as hero. He was just an ordinary kid who played sports, volunteered at his local fire department, and eventually headed off to college and then Wall Street to start a career. Throughout it all, he always kept a red bandanna in his pocket, a gift from his father. On September 11, 2001, Welles was working on the 104th floor of the South Tower of the World Trade Center when the Twin Towers were attacked. That day, Welles made a fearless choice and in doing so, saved many lives. The survivors didn’t know his name, but one of them remembered a single detail clearly: the man was wearing a red bandanna. Welles Crowther was a hero. Award-winning ESPN reporter Tom Rinaldi brings Welles's inspirational story of selflessness and compassion to life in this accessible young readers’ adaptation of his New York Times bestselling book. This powerful story of making a difference through our actions is perfect for helping the post-9/11 generation understand the meaning of this historic day through the eyes of one young man. “Rinaldi’s young reader edition of his award-winning adult story puts a face on that day (9/11), a hero’s face, and brings to young people someone who stood brave in the toughest of times and who, in the end, was lost doing his best to help others survive.”—VOYA