Values And Lifestyles PDF Download
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Author | : Lynn R. Kahle |
Publisher | : Psychology Press |
Total Pages | : 430 |
Release | : 2014-03-05 |
Genre | : Psychology |
ISBN | : 1317780833 |
Download Values, Lifestyles, and Psychographics Book in PDF, ePub and Kindle
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author | : |
Publisher | : |
Total Pages | : 19 |
Release | : 2000* |
Genre | : Lifestyles |
ISBN | : |
Download VALS--Values and Lifestyles of Americans Book in PDF, ePub and Kindle
Author | : Lynn R. Kahle |
Publisher | : Psychology Press |
Total Pages | : 448 |
Release | : 2014-03-05 |
Genre | : Psychology |
ISBN | : 1317780825 |
Download Values, Lifestyles, and Psychographics Book in PDF, ePub and Kindle
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author | : Ah Keng Kau |
Publisher | : World Scientific |
Total Pages | : 277 |
Release | : 2004 |
Genre | : Social Science |
ISBN | : 9812387307 |
Download Understanding Singaporeans Book in PDF, ePub and Kindle
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.
Author | : David Chaney |
Publisher | : Routledge |
Total Pages | : 207 |
Release | : 2012-12-06 |
Genre | : Social Science |
ISBN | : 1134817355 |
Download Lifestyles Book in PDF, ePub and Kindle
In the modern world our lifestyle helps to define our attitudes and values as well as show our wealth and social position. This clearly written introduction to the concept of lifestyle offers a concise guide to how the term is used in sociological accounts to refer to this modern social form. Lifestyles explores * how we should classify lifestyles * why they have become more important * what precisely constitutes a lifestyle. By reviewing a wide range of published material, introducing central themes in the sociology of modern life, examining distinctive styles in social theory and offering its own original contribution to current debates, Lifestyles provides students with a much needed overview of this often misused term.
Author | : Paul H. Ray |
Publisher | : |
Total Pages | : 122 |
Release | : 1986 |
Genre | : Consumers |
ISBN | : |
Download Risk, Values, and Lifestyles Book in PDF, ePub and Kindle
Author | : Arnold Mitchell |
Publisher | : Scribner Book Company |
Total Pages | : 328 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : |
Download The Nine American Lifestyles Book in PDF, ePub and Kindle
Author | : Ah Keng Kau |
Publisher | : NUS Press |
Total Pages | : 270 |
Release | : 1991 |
Genre | : Consumers' preferences |
ISBN | : 9789971691707 |
Download Values and Lifestyles of Singaporeans Book in PDF, ePub and Kindle
Author | : William D. Wells |
Publisher | : Marketing Classics Press |
Total Pages | : 17 |
Release | : 2011-06-30 |
Genre | : Business & Economics |
ISBN | : 1613111347 |
Download Life Style and Psychographics Book in PDF, ePub and Kindle
Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Author | : Emily Thompson |
Publisher | : Running Press Adult |
Total Pages | : 319 |
Release | : 2018-04-10 |
Genre | : Self-Help |
ISBN | : 0762490454 |
Download Being Boss Book in PDF, ePub and Kindle
From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.