Using Communication Theory An Introduction To Planned Communication PDF Download
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Author | : Sven Windahl |
Publisher | : SAGE |
Total Pages | : 313 |
Release | : 2008-11-18 |
Genre | : Business & Economics |
ISBN | : 1446205126 |
Download Using Communication Theory Book in PDF, ePub and Kindle
"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
Author | : Sven Windahl |
Publisher | : |
Total Pages | : 248 |
Release | : 1992 |
Genre | : |
ISBN | : |
Download Using Communication Theory: an Introduction to Planned Communication Book in PDF, ePub and Kindle
Author | : Swen Windahl |
Publisher | : SAGE |
Total Pages | : 260 |
Release | : 1992-01-09 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780803984318 |
Download Using Communication Theory Book in PDF, ePub and Kindle
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Author | : Sven Windahl |
Publisher | : SAGE |
Total Pages | : 314 |
Release | : 2008-11-18 |
Genre | : Business & Economics |
ISBN | : 1446246620 |
Download Using Communication Theory Book in PDF, ePub and Kindle
"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
Author | : Dawn O. Braithwaite |
Publisher | : Routledge |
Total Pages | : 394 |
Release | : 2017-09-13 |
Genre | : Language Arts & Disciplines |
ISBN | : 1351790676 |
Download Engaging Theories in Family Communication Book in PDF, ePub and Kindle
Engaging Theories in Family Communication, Second Edition delves deeply into the key theories in family communication, focusing on theories originating both within the communication discipline and in allied disciplines. Contributors write in their specific areas of expertise, resulting in an exceptional resource for scholars and students alike, who seek to understand theories spanning myriad topics, perspectives, and approaches. Designed for advanced undergraduate and graduate students studying family communication, this text is also relevant for scholars and students of personal relationships, interpersonal communication, and family studies. This second edition includes 16 new theories and an updated study of the state of family communication. Each chapter follows a common pattern for easy comparison between theories.
Author | : Marianne Dainton |
Publisher | : SAGE Publications |
Total Pages | : 287 |
Release | : 2018-01-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 1506315488 |
Download Applying Communication Theory for Professional Life Book in PDF, ePub and Kindle
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author | : John T. Warren |
Publisher | : SAGE Publications |
Total Pages | : 233 |
Release | : 2010-10-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 141295942X |
Download Communication Book in PDF, ePub and Kindle
Designed for hybrid approaches to the course, this exciting new text provides an introduction to communication theory, interpersonal communication, and public communication and culture through the lens of contemporary critical theory. By situating communication concepts and theories within contemporary and engaging cultural scenes, the book is much more than a survey of ideas—it demonstrates the power of communication in our everyday lives.
Author | : Osabuohien P. Amienyi |
Publisher | : Routledge |
Total Pages | : 241 |
Release | : 2016-12-05 |
Genre | : Business & Economics |
ISBN | : 1351950290 |
Download Communicating National Integration Book in PDF, ePub and Kindle
This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.
Author | : Don W. Stacks |
Publisher | : Harcourt Brace College Publishers |
Total Pages | : 344 |
Release | : 1991 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Download An Introduction to Communication Theory Book in PDF, ePub and Kindle
Author | : Renata Schiavo |
Publisher | : John Wiley & Sons |
Total Pages | : 326 |
Release | : 2011-01-11 |
Genre | : Medical |
ISBN | : 1118040961 |
Download Health Communication Book in PDF, ePub and Kindle
Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.