Universities In The Marketplace PDF Download
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| Author | : Derek Bok |
| Publisher | : Princeton University Press |
| Total Pages | : 247 |
| Release | : 2009-02-14 |
| Genre | : Business & Economics |
| ISBN | : 1400825490 |
Download Universities in the Marketplace Book in PDF, ePub and Kindle
Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.
| Author | : Roger L. Geiger |
| Publisher | : Stanford University Press |
| Total Pages | : 670 |
| Release | : 2004 |
| Genre | : Education |
| ISBN | : 0804749264 |
Download Knowledge and Money Book in PDF, ePub and Kindle
This book explains how market forces are profoundly affecting finance, undergraduate education, basic research, and participation in regional and national economic development at American universities.
| Author | : Charles T. Clotfelter |
| Publisher | : University of Chicago Press |
| Total Pages | : 425 |
| Release | : 2010-06-15 |
| Genre | : Education |
| ISBN | : 9780226110448 |
Download American Universities in a Global Market Book in PDF, ePub and Kindle
In higher education, the United States is the preeminent global leader, dominating the list of the world’s top research universities. But there are signs that America’s position of global leadership will face challenges in the future, as it has in other realms of international competition. American Universities in a Global Market addresses the variety of issues crucial to understanding this preeminence and this challenge. The book examines the various factors that contributed to America’s success in higher education, including openness to people and ideas, generous governmental support, and a tradition of decentralized friendly competition. It also explores the advantages of holding a dominant position in this marketplace and examines the current state of American higher education in a comparative context, placing particular emphasis on how market forces affect universities. By discussing the differences in quality among students and institutions around the world, this volume sheds light on the singular aspects of American higher education.
| Author | : Jon McGee |
| Publisher | : JHU Press |
| Total Pages | : 187 |
| Release | : 2015-11-15 |
| Genre | : Education |
| ISBN | : 1421418215 |
Download Breakpoint Book in PDF, ePub and Kindle
How can colleges adapt to disruptive change while staying true to their educational values? Second Place Winner of the Typographic Jacket from Washington Publishers The challenges facing colleges and universities today are profound and complex. Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession. Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.
| Author | : Teresa Flannery |
| Publisher | : Johns Hopkins University Press |
| Total Pages | : 257 |
| Release | : 2021-01-12 |
| Genre | : Education |
| ISBN | : 1421440342 |
Download How to Market a University Book in PDF, ePub and Kindle
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2008 |
| Genre | : |
| ISBN | : |
Download Universities in the Marketplace Book in PDF, ePub and Kindle
Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutio.
| Author | : Louis Menand |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 177 |
| Release | : 2010-12-06 |
| Genre | : Education |
| ISBN | : 0393071472 |
Download The Marketplace of Ideas: Reform and Resistance in the American University (Issues of Our Time) Book in PDF, ePub and Kindle
"Crisp and illuminating . . . well worth reading."—Wall Street Journal The publication of The Marketplace of Ideas has precipitated a lively debate about the future of the American university system: what makes it so hard for colleges to decide which subjects are required? Why are so many academics against the concept of interdisciplinary studies? From his position at the heart of academe, Harvard professor Louis Menand thinks he's found the answer. Despite the vast social changes and technological advancements that have revolutionized the society at large, general principles of scholarly organization, curriculum, and philosophy have remained remarkably static. Sparking a long-overdue debate about the future of American education, The Marketplace of Ideas argues that twenty-first-century professors and students are essentially trying to function in a nineteenth-century system, and that the resulting conflict threatens to overshadow the basic pursuit of knowledge and truth.
| Author | : Elizabeth Popp Berman |
| Publisher | : Princeton University Press |
| Total Pages | : 282 |
| Release | : 2012-01-08 |
| Genre | : Education |
| ISBN | : 0691147086 |
Download Creating the Market University Book in PDF, ePub and Kindle
"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. Creating the Market University compares the origins of biotech entrepreneurship, university patenting, and university-industry research centers to show how government decisions shaped by a new argument--that innovation drives the economy-transformed academic science"-- Provided by publisher.
| Author | : Eric J. Anctil |
| Publisher | : Jossey-Bass |
| Total Pages | : 148 |
| Release | : 2008-09-16 |
| Genre | : Education |
| ISBN | : |
Download Selling Higher Education: Marketing and Advertising America's Colleges and Universities Book in PDF, ePub and Kindle
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling Higher Education To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers. Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process. This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
| Author | : Robert Zemsky |
| Publisher | : Rutgers University Press |
| Total Pages | : 260 |
| Release | : 2005 |
| Genre | : Education |
| ISBN | : 9780813536248 |
Download Remaking the American University Book in PDF, ePub and Kindle
At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning. A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.
