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| Author | : |
| Publisher | : Laurence King Publishing |
| Total Pages | : 0 |
| Release | : 2017-10-31 |
| Genre | : Design |
| ISBN | : 9781786270931 |
Download Futura Book in PDF, ePub and Kindle
This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.
| Author | : Alexander S. Lawson |
| Publisher | : David R. Godine Publisher |
| Total Pages | : 436 |
| Release | : 1990 |
| Genre | : Design |
| ISBN | : 9780879233334 |
Download Anatomy of a Typeface Book in PDF, ePub and Kindle
"To the layman, all printing types look the same. But for typographers, graphic artists and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate and continuing concern. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. Written for the layman but containing exhaustive research, drawings and synopses of typefaces, this book is an essential addition to the library of anyone s typographic library. It is, as Lawson states, not written for the printer convinced that there are already too many typefaces, but rather for that curious part of the population that believes the opposite; that the subtleties of refinement as applies to roman and cursive letters have yet to be fully investigated and that the production of the perfect typeface remains a goal to be as much desired by present as by future type designers. Anyone aspiring to typographic wisdom should own and treasure this classic."--Amazon description.
| Author | : |
| Publisher | : |
| Total Pages | : 312 |
| Release | : 2006 |
| Genre | : |
| ISBN | : 9781610596336 |
Download 30 Essential Typefaces for a Lifetime Book in PDF, ePub and Kindle
There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."
| Author | : James Sutton |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1990 |
| Genre | : Design |
| ISBN | : 9781561310173 |
Download Typefaces for Books Book in PDF, ePub and Kindle
More than a hundred currently available filmset typefaces are presented here in large-format, double-page specimen settings, in various sizings and spacings.
| Author | : Tamye Riggs |
| Publisher | : Springer |
| Total Pages | : 260 |
| Release | : 2009-07-29 |
| Genre | : Architecture |
| ISBN | : |
Download Typeface Book in PDF, ePub and Kindle
"Typeface: Classic Typography for Contemporary Design is a unique sourcebook featuring forty-six classic typefaces that continue to resonate with today's most influential graphic designers."--Inside cover.
| Author | : Bruce Willen |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 150 |
| Release | : 2009-09-23 |
| Genre | : Architecture |
| ISBN | : 9781568987651 |
Download Lettering & Type: Creating Letters and Designing Typefaces Book in PDF, ePub and Kindle
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
| Author | : Heidrun Osterer |
| Publisher | : Walter de Gruyter |
| Total Pages | : 459 |
| Release | : 2012-11-05 |
| Genre | : Architecture |
| ISBN | : 3034609906 |
Download Adrian Frutiger – Typefaces Book in PDF, ePub and Kindle
The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. For the first time, all of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.
| Author | : Li Aihong |
| Publisher | : Artpower International Publishing |
| Total Pages | : 232 |
| Release | : 2019-01-30 |
| Genre | : Design |
| ISBN | : 9789881998590 |
Download Japanese Style Typeface Design and Applications Book in PDF, ePub and Kindle
-Features Japanese style typeface works from design masters, such as Ryuta Ishikawa, Takahashi Yoshiharu, Toshiyasu Nanbu and Shinnoske Sugisaki. Each stringently selected work has a detailed description from the designer revealing the design concept and creative process -Different design and applications of Japanese style typeface are systematically divided into four parts: corporate image (Logo, promotion, vision identity system), product packaging, poster and book -More than 1000 graphic and application images are involved with the aim of thoroughly presenting the works Japanese-style typeface is not only used to express ideas in daily life, but also becomes an important part in commercial design. This book is the collection of classic and ingenious works, which are both artistic and practical. It can also be seen as a reference that can inspire readers and improve their aesthetic value and design competence.
| Author | : John T. E. Richardson |
| Publisher | : Springer Nature |
| Total Pages | : 159 |
| Release | : 2022 |
| Genre | : Applied linguistics |
| ISBN | : 3030909840 |
Download The Legibility of Serif and Sans Serif Typefaces Book in PDF, ePub and Kindle
This open access book provides a detailed and up-to-date account of the relevant literature on the legibility of different kinds of typefaces, which goes back over 140 years in the case of reading from paper and more than 50 years in the case of reading from screens. It describes the origins of serif and sans serif styles in ancient inscriptions, their adoption in modern printing techniques, and their legibility in different situations and in different populations of readers. It also examines recent research on the legibility of serif and sans serif typefaces when used with internet browsers, smartphones and other hand-held devices. The book investigates the difference in the legibility of serif typefaces and sans serif typefaces when they are used to produce printed material or when they are used to present material on computer monitors or other screens and it explores the differences in readers’ preferences among typefaces. The book’s main focus is on the psychology of reading, but there are clear implications for education and publishing. Indeed, the book can be read with benefit by anyone concerned with communicating with others through written text, whether it is printed on paper or displayed on computer screens.
| Author | : Tony Seddon |
| Publisher | : Thames & Hudson |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Graphic design (Typography). |
| ISBN | : 9780500291689 |
Download Type Team Book in PDF, ePub and Kindle
Typeface combinations don't always work together naturally. For an experienced designer, the process becomes largely intuitive, but even seasoned professionals sometimes struggle to come up with the perfect pairing. Developed with typographers, graphic designers and font geeks in mind, Type Team gets to grips with the best techniques for combining typefaces from all classifications and styles for any project. Almost 150 typeface combinations are grouped into 25 contrasting categories, ranging from Classical and Scholarly to Edgy and Vibrant, and with a full page devoted to each entry. In addition, 50 typographic principles are discussed and illustrated using appropriate typefaces. In this unique reference for font spotters, designers, and users, the perfect typeface combination for any creative project can always be found.
