Trump University Marketing 101 PDF Download
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Author | : Don Sexton |
Publisher | : John Wiley & Sons |
Total Pages | : 483 |
Release | : 2010-01-12 |
Genre | : Business & Economics |
ISBN | : 0470570067 |
Download Trump University Marketing 101 Book in PDF, ePub and Kindle
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!
Author | : Don Sexton |
Publisher | : John Wiley & Sons |
Total Pages | : 338 |
Release | : 2006-06-27 |
Genre | : Business & Economics |
ISBN | : 0470055839 |
Download Trump University Marketing 101 Book in PDF, ePub and Kindle
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
Author | : Donald Sexton |
Publisher | : John Wiley and Sons |
Total Pages | : 339 |
Release | : 2009-03-23 |
Genre | : Business & Economics |
ISBN | : 0470524154 |
Download Trump University Branding 101 Book in PDF, ePub and Kindle
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
Author | : Donald Sexton |
Publisher | : Wiley |
Total Pages | : 336 |
Release | : 2008-09-29 |
Genre | : Business & Economics |
ISBN | : 9780470189009 |
Download Trump University Branding 101 Book in PDF, ePub and Kindle
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
Author | : David Lindahl |
Publisher | : John Wiley & Sons |
Total Pages | : 298 |
Release | : 2009-02-04 |
Genre | : Business & Economics |
ISBN | : 0470488891 |
Download Trump University Commercial Real Estate 101 Book in PDF, ePub and Kindle
Many investors are frightened of investing in commercial real estate. But with residential real estate struggling, the time is right to make the switch to commercial properties. Trump University Commercial Real Estate Investing 101 takes the fear out of commercial investing with easy-to-understand, step-by-step principles that will make you successful and lower your risk. You?ll learn the differences between residential and commercial properties, how to invest profitably in your spare time, and much more.
Author | : Donald J. Trump |
Publisher | : John Wiley & Sons |
Total Pages | : 222 |
Release | : 2011-01-07 |
Genre | : Business & Economics |
ISBN | : 1118039122 |
Download Trump University Wealth Building 101 Book in PDF, ePub and Kindle
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by leading experts in the field and includes contributions from Trump himself. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Wealth Building 101, you'll learn how to: Develop the right mindset for continued success Learn millionaire moneymaking habits Create your own financial vision statement Adopt the seven proven practices of the rich Start your own business Become a real estate entrepreneur Build your investment portfolio Master money-saving tax strategies And much more!
Author | : |
Publisher | : |
Total Pages | : 480 |
Release | : 2010-07-01 |
Genre | : |
ISBN | : 9788126526994 |
Download Trump University Marketing Book in PDF, ePub and Kindle
Author | : George H. Ross |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2006-02-17 |
Genre | : Business & Economics |
ISBN | : 0471774340 |
Download Trump Strategies for Real Estate Book in PDF, ePub and Kindle
Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.
Author | : Donald Trump |
Publisher | : Rich Publishing, LLC |
Total Pages | : 345 |
Release | : 2007-10 |
Genre | : Businessmen |
ISBN | : 9781933914046 |
Download Why We Want You to Be Rich Book in PDF, ePub and Kindle
Discusses the importance of financial education and offers advice for using financial literacy to increase wealth.
Author | : Cal Newport |
Publisher | : Grand Central Publishing |
Total Pages | : 163 |
Release | : 2012-09-18 |
Genre | : Business & Economics |
ISBN | : 1455509108 |
Download So Good They Can't Ignore You Book in PDF, ePub and Kindle
In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.