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| Author | : Pierre Benckendorff |
| Publisher | : CABI |
| Total Pages | : 184 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1845936027 |
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.
| Author | : Pierre Benckendorff |
| Publisher | : CABI |
| Total Pages | : 182 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1845936019 |
This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.
| Author | : Nikolaos Stylos |
| Publisher | : Springer Nature |
| Total Pages | : 350 |
| Release | : 2021-05-24 |
| Genre | : Business & Economics |
| ISBN | : 3030706958 |
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
| Author | : Kelly Breanne Waugh |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : |
| ISBN | : |
| Author | : Liébana, Francisco |
| Publisher | : IGI Global |
| Total Pages | : 280 |
| Release | : 2019-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1799800520 |
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
| Author | : Waluyo, Agustinus Borgy |
| Publisher | : IGI Global |
| Total Pages | : 289 |
| Release | : 2022-03-11 |
| Genre | : Technology & Engineering |
| ISBN | : 1799869067 |
Mobile computing and wireless technology have grown at a phenomenal rate in recent years, and so has artificial intelligence. The most advanced software applications that the world ever witnessed can be realized through a combined aspect of these disciplines, capable of delivering high level support to various industry sectors and to people’s quality of life in general. Currently, many countries are facing challenges from the COVID-19 pandemic. One of the most impacted industries by the pandemic is that of tourism and hospitality. It is time to explore and leverage the power of mobile and wireless intelligence to assist with the recovery of the tourism and hospitality sector during and after the pandemic, which constitutes a need for relevant research in the field. Mobile Computing and Technology Applications in Tourism and Hospitality presents the latest research and development in mobile and intelligent computing with a focus on tourism and hospitality sectors. The chapters discuss the role of research on innovative technologies and applications for resilience to return the tourism and hospitality industry back to its normal state. This includes research on topics such as sensor-based technology, smart tourism, virtual and augmented reality, mobile travel applications, and more. This book is ideal for managers, executives, museum and cultural heritage specialists, app developers, IT consultants, tourism and hospitality professionals, researchers, academicians, and students.
| Author | : OECD |
| Publisher | : OECD Publishing |
| Total Pages | : 380 |
| Release | : 2018-03-08 |
| Genre | : |
| ISBN | : 9264287396 |
The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,...
| Author | : Fabio Corbisiero |
| Publisher | : Channel View Publications |
| Total Pages | : 173 |
| Release | : 2022-06-23 |
| Genre | : Business & Economics |
| ISBN | : 1845417631 |
This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.
| Author | : Sandeep Kumar Walia |
| Publisher | : Routledge |
| Total Pages | : 339 |
| Release | : 2021-11-29 |
| Genre | : Business & Economics |
| ISBN | : 1000471268 |
This book offers a conversant and comprehensive overview of the themes and concepts in spiritual tourism and Millennial tourists. Providing interdisciplinary insights from leading international researchers and academicians, this makes a critical contribution to the knowledge around spiritual tourism. Organized into four parts, the edited book provides modern and cutting-edge perspectives on important topics like linkages between spirituality and tourism, the predicament of spirituality in tourism among Millennials, anthropological views on spirituality, the work-life-balance, marketing of spiritual tourism destinations and the issues, threats and prospects of spiritual tourism in the emerging era. Part I introduces core concepts, theories on spiritual tourism and links it with the Millennial world. Part II explores the inclinations of millennials towards spirituality and their travel motivations, experiences, behaviours with special reference to spirituality. In Part III, on holistic tourism, the role of digitization in spiritual tourism adoption, marketing and management perspectives with special reference to Millennials are discussed. Part IV examines the issues, threats, policies and practices linked with spiritual tourism. This part also aims to explore the future challenges, opportunities for spiritual tourism development and to propose research-based solutions. Overall, the book will be a suitable means of getting insight into the minds of the diverse, experimental and open-minded generation of millennials. This book will fill the gap of research on spiritual tourism. As an edited book, it will add on new research and knowledge base with high quality contributions from researchers and practitioners interested in tourism management, hospitality management, business studies regional development and destination management.
| Author | : Michael Stanat |
| Publisher | : Homa & Sekey Books |
| Total Pages | : 512 |
| Release | : 2006 |
| Genre | : Generation Y |
| ISBN | : 1931907323 |
Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.
