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| Author | : Robert Mano |
| Publisher | : Morgan James Publishing |
| Total Pages | : 139 |
| Release | : 2011-05-01 |
| Genre | : Business & Economics |
| ISBN | : 1600378692 |
Download Thinking Beyond the Obvious Book in PDF, ePub and Kindle
Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, ÒThinking Beyond the Obvious,Ó you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before. You will have an epiphany. Simply said, you will have that, ÒWow! Why didnÕt I think about that?Ó moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely. Thinking Beyond the Obvious will: * Differentiate your business from every other business in the marketplace. * Position your business for success. * Transform your attitude from one of blank to one of ÒWow, I can do this.Ó * Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace. If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.
| Author | : Phil McKinney |
| Publisher | : Hachette Books |
| Total Pages | : 231 |
| Release | : 2012-02-07 |
| Genre | : Business & Economics |
| ISBN | : 1401304133 |
Download Beyond the Obvious Book in PDF, ePub and Kindle
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
| Author | : Robert Mano |
| Publisher | : Morgan James Publishing |
| Total Pages | : 138 |
| Release | : 2011-05-03 |
| Genre | : Business & Economics |
| ISBN | : 1600378706 |
Download Thinking Beyond the Obvious Book in PDF, ePub and Kindle
Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, “Thinking Beyond the Obvious,” you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before. You will have an epiphany. Simply said, you will have that, “Wow! Why didn’t I think about that?” moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely. Thinking Beyond the Obvious will: Differentiate your business from every other business in the marketplace, Position your business for success, Transform your attitude from one of blank to one of “Wow, I can do this," Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace. If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.
| Author | : Rohit Bhargava |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Business forecasting |
| ISBN | : 9781940858104 |
Download Non-Obvious Book in PDF, ePub and Kindle
What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.
| Author | : Kathryn Haydon |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 0 |
| Release | : 2019-09-10 |
| Genre | : Business & Economics |
| ISBN | : 9781940858920 |
Download The Non-Obvious Guide to Being More Creative Book in PDF, ePub and Kindle
In this short guide, an award-winning educator and innovation strategist will teach how to have better ideas, conquer the impostor syndrome, use one's strengths, and be the most creative person in any room.
| Author | : David Travis |
| Publisher | : CRC Press |
| Total Pages | : 296 |
| Release | : 2023-07-26 |
| Genre | : Computers |
| ISBN | : 1000910350 |
Download Think Like a UX Researcher Book in PDF, ePub and Kindle
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
| Author | : Duncan J. Watts |
| Publisher | : Atlantic Books |
| Total Pages | : 352 |
| Release | : 2011-07-01 |
| Genre | : Business & Economics |
| ISBN | : 0857895060 |
Download Everything is Obvious Book in PDF, ePub and Kindle
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
| Author | : Peter Sheahan |
| Publisher | : BenBella Books, Inc. |
| Total Pages | : 288 |
| Release | : 2016-01-12 |
| Genre | : Business & Economics |
| ISBN | : 1941631770 |
Download Matter Book in PDF, ePub and Kindle
People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don't just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.
| Author | : Thomas Sowell |
| Publisher | : Basic Books |
| Total Pages | : 270 |
| Release | : 2008-12-09 |
| Genre | : Business & Economics |
| ISBN | : 0786722703 |
Download Applied Economics Book in PDF, ePub and Kindle
The application of economics to major contemporary real world problems -- housing, medical care, discrimination, the economic development of nations -- is the theme of this new book that tackles these and other issues head on in plain language, as distinguished from the usual jargon of economists. It examines economic policies not simply in terms of their immediate effects but also in terms of their later repercussions, which are often very different and longer lasting. The interplay of politics with economics is another theme of Applied Economics, whose examples are drawn from experiences around the world, showing how similar incentives and constraints tend to produce similar outcomes among very disparate peoples and cultures.
| Author | : Andy Andrews |
| Publisher | : HarperChristian + ORM |
| Total Pages | : 192 |
| Release | : 2019-06-18 |
| Genre | : Business & Economics |
| ISBN | : 0785226540 |
Download The Bottom of the Pool Book in PDF, ePub and Kindle
This is how it’s done. This is why it’s done this way. This is the result you can expect if you do it. These three pieces of information inform a conclusion about every part of each of our lives. Yet it is these three pieces of information that most often set an insidious trap—a trap that has held the imaginations of generations captive to the belief that because they are doing the best they can do, they are accomplishing the best that can be done. And while each of these three statements are true, not one of them is the truth. Dive deeper with bestselling author Andy Andrews as he shares his unique philosophy regarding foundational thinking. Through his unique and captivating storytelling, Andy helps you search for the reality that lies beyond the boundaries established in the name of “best practices,” “industry standards,” or “the way things are done.” For it’s at the bottom of the pool that you discover a pathway to extraordinary results that most people in your position do not even know are possible.
