Think Like Your Customer A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy PDF Download
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| Author | : Bill Stinnett |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 288 |
| Release | : 2004-11-21 |
| Genre | : Business & Economics |
| ISBN | : 0071460128 |
Download Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Book in PDF, ePub and Kindle
How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you receive: Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers
| Author | : Bill Stinnett |
| Publisher | : Tata McGraw-Hill Education |
| Total Pages | : 0 |
| Release | : 2005-04 |
| Genre | : Consumer behavior |
| ISBN | : 9780070600027 |
Download Think Like Your Customer Book in PDF, ePub and Kindle
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers just don't understand our business. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.
| Author | : |
| Publisher | : |
| Total Pages | : 8 |
| Release | : 2010 |
| Genre | : |
| ISBN | : 9781775445975 |
Download Think Like Your Customer Book in PDF, ePub and Kindle
| Author | : Bill Stinnett |
| Publisher | : |
| Total Pages | : |
| Release | : 2000 |
| Genre | : |
| ISBN | : |
Download Think Like Your Customer Book in PDF, ePub and Kindle
| Author | : Colin Barrow |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 385 |
| Release | : 2008-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0749454482 |
Download The Business Plan Workbook Book in PDF, ePub and Kindle
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
| Author | : Susan A. Friedmann |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 257 |
| Release | : 2007-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1564149307 |
Download Riches in Niches Book in PDF, ePub and Kindle
In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.
| Author | : |
| Publisher | : ReadHowYouWant.com |
| Total Pages | : 394 |
| Release | : |
| Genre | : |
| ISBN | : 1442957360 |
Download Riches in Niches (Volume 2 of 2) (EasyRead Super Large 24pt Edition) Book in PDF, ePub and Kindle
| Author | : Brian Tracy |
| Publisher | : Thomas Nelson Inc |
| Total Pages | : 240 |
| Release | : 2006-06-20 |
| Genre | : Selling |
| ISBN | : 0785288066 |
Download The Psychology of Selling Book in PDF, ePub and Kindle
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
| Author | : Neil Rackham |
| Publisher | : Taylor & Francis |
| Total Pages | : 253 |
| Release | : 2020-04-28 |
| Genre | : Business & Economics |
| ISBN | : 1000111482 |
Download SPIN® -Selling Book in PDF, ePub and Kindle
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
| Author | : Dorothé Gerritsen |
| Publisher | : CABI |
| Total Pages | : 258 |
| Release | : 2020-03-19 |
| Genre | : Business & Economics |
| ISBN | : 1789242304 |
Download Events as a Strategic Marketing Tool, 2nd Edition Book in PDF, ePub and Kindle
Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
