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Theory of Media Literacy

Theory of Media Literacy
Author: W. James Potter
Publisher: SAGE Publications
Total Pages: 321
Release: 2004-04-29
Genre: Language Arts & Disciplines
ISBN: 1452245401

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Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written during the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.


Technology, Media Literacy, and the Human Subject

Technology, Media Literacy, and the Human Subject
Author: Richard S. Lewis
Publisher: Open Book Publishers
Total Pages: 218
Release: 2021-06-03
Genre: Computers
ISBN: 1800641850

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Media literacy is often focused on evaluating the message rather than reflecting on the medium. Bringing together postphenomenology, media ecology, posthumanism, and complexity theory, Richard Lewis’s book offers a method for such a reflection and shows how our everyday media environments constitute us as (post)human subjects: one that is becoming and constitutes through relations – also with our media technologies. An original interdisciplinary effort – including for example the term 'intrasubjective mediation' – and a must-read book for everyone interested in how we become with and through technologies. Prof Mark Coeckelbergh, University of Vienna Technology, Media Literacy, and the Human Subject is a clearly and concisely written book that employs a fruitful transdisciplinary approach. It at once offers an excellent grounding in the literature, whilst simultaneously developing a useful tool for students to reflect deeply and critically upon their own engagement with media. Thoroughly recommended. Alexander Thomas, University of East London What does it mean to be media literate in today’s world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technological medium—how it enables and constrains both messages and media users. Additionally, there is often little attention paid to the broader context of interrelations which affect our engagement with media technologies. This book addresses these issues by providing a transdisciplinary method that allows for both practical and theoretical analyses of media investigations. Informed by postphenomenology, media ecology, philosophical posthumanism, and complexity theory the author proposes both a framework and a pragmatic instrument for understanding the multiplicity of relations that all contribute to how we affect—and are affected by—our relations with media technology. The author argues persuasively that the increased awareness provided by this posthuman approach affords us a greater chance for reclaiming some of our agency and provides a sound foundation upon which we can then judge our media relations. This book will be an indispensable tool for educators in media literacy and media studies, as well as academics in philosophy of technology, media and communication studies, and the post-humanities.


Digital and Media Literacy

Digital and Media Literacy
Author: Renee Hobbs
Publisher: Corwin Press
Total Pages: 233
Release: 2011-07-12
Genre: Education
ISBN: 1412981581

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Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.


Media Literacy

Media Literacy
Author: W. James Potter
Publisher: SAGE Publications, Incorporated
Total Pages: 0
Release: 2001-02-23
Genre: Language Arts & Disciplines
ISBN: 9780761923152

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This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.


Issues in Information and Media Literacy

Issues in Information and Media Literacy
Author: Marcus Leaning
Publisher: Informing Science
Total Pages: 270
Release: 2009
Genre: Information literacy
ISBN: 1932886117

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The Teacher’s Guide to Media Literacy

The Teacher’s Guide to Media Literacy
Author: Cyndy Scheibe
Publisher: Corwin Press
Total Pages: 265
Release: 2011-11-08
Genre: Education
ISBN: 1412997585

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The authors provide concrete, innovative ways to integrate media literacy across the curriculum. A companion website provides tools for analyzing all kinds of media.


Approaches to Media Literacy: A Handbook

Approaches to Media Literacy: A Handbook
Author: Art Silverblatt
Publisher: Routledge
Total Pages: 328
Release: 2015-01-28
Genre: Business & Economics
ISBN: 1317476573

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Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.


Literacy Theories for the Digital Age

Literacy Theories for the Digital Age
Author: Kathy Mills
Publisher: Multilingual Matters Limited
Total Pages: 0
Release: 2016
Genre: Interactive multimedia
ISBN: 9781783094615

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Winner of the 2017 Edward Fry Book Award from the Literacy Research Association. Literacy Theories for the Digital Age insightfully brings together six essential approaches to literacy research and educational practice. The book provides powerful and accessible theories for readers, including Socio-cultural, Critical, Multimodal, Socio-spatial, Socio-material and Sensory Literacies. The brand new Sensory Literacies approach is an original and visionary contribution to the field, coupled with a provocative foreword from leading sensory anthropologist David Howes. This dynamic collection explores a legacy of literacy research while showing the relationships between each paradigm, highlighting their complementarity and distinctions. This highly relevant compendium will inspire researchers and teachers to explore new frontiers of thought and practice in times of diversity and technological change.


The Critical Media Literacy Guide

The Critical Media Literacy Guide
Author: Douglas Kellner
Publisher: Brill
Total Pages: 0
Release: 2019
Genre: Critical pedagogy
ISBN: 9789004404519

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The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications in which educators put these ideas into action in classrooms with students from kindergarten up through the university.


Media Literacy

Media Literacy
Author: Kathleen R. Tyner
Publisher: Taylor & Francis
Total Pages: 243
Release: 2010
Genre: Language Arts & Disciplines
ISBN: 0415872200

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This volume explores how educators can leverage student proficiency with new literacies for learning in formal and informal educational environments. It also investigates critical literacy practices that can best respond to the proliferation of new media in society. What sorts of media education are needed to deal with the rapid influx of intellectual and communication resources and how are media professionals, educational theorists, and literacy scholars helping youth understand the possibilities inherent in such an era? Offering contributions from scholars on the forefront of media literacy scholarhip, this volume provides valuable insights into the issues of literacy and the new forms of digital communication now being utilized in schools. It is required reading for media literacy scholars and students in communication, education, and media.