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The Wall Street Journal Book of Personal Technology

The Wall Street Journal Book of Personal Technology
Author: Walter S. Mossberg
Publisher: Crown Business
Total Pages: 322
Release: 1995
Genre: Business & Economics
ISBN: 9780812926026

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This witty and candid guide cuts through the jargon, hype, and visionary mumbo-jumbo to explain in realistic, down-to-earth terms exactly what the newest computers, software, and communications devices can--and cannot--do for the average, intelligent "non-nerd".


How the Internet Happened: From Netscape to the iPhone

How the Internet Happened: From Netscape to the iPhone
Author: Brian McCullough
Publisher: Liveright Publishing
Total Pages: 400
Release: 2018-10-23
Genre: Technology & Engineering
ISBN: 1631493086

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A Library Journal Best Book of the Year Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything. The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.” Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.


The Art of the Sale

The Art of the Sale
Author: Philip Delves Broughton
Publisher: Penguin
Total Pages: 304
Release: 2012-04-12
Genre: Business & Economics
ISBN: 1101561742

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A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience. When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do—not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he’d just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world’s great wizards of sales. Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool. The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight. In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers. In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively. In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers. From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales. Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.


Becoming Leonardo

Becoming Leonardo
Author: Mike Lankford
Publisher: Melville House
Total Pages: 321
Release: 2018-04-03
Genre: Biography & Autobiography
ISBN: 1612197159

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A Wall Street Journal Book of the Year A Spectator Book of the Year “A truly intimate portrait of one of the greatest creators in human history,” this biography of Leonardo Da Vinci “has the pace, elegance, and authorial omnipresence of a novel,” bringing both artist and Renaissance Italy to life (Noah Charney, author of The Art of Forgery) Why did Leonardo Da Vinci leave so many of his major works uncompleted? Why did this resolute pacifist build war machines for the notorious Borgias? Why did he carry the Mona Lisa with him everywhere he went for decades, yet never quite finish it? Why did he write backwards, and was he really at war with Michelangelo? And was he gay? In a book unlike anything ever written about the Renaissance genius, Mike Lankford explodes every cliché about Da Vinci and then reconstructs him based on a rich trove of available evidence—bringing to life for the modern reader the man who has been studied by scholars for centuries—yet has remained as mysterious as ever. Seeking to envision Da Vinci without the obscuring residue of historical varnish, the sights, sounds, smells, and feel of Renaissance Italy—usually missing in other biographies—are all here, transporting readers back to a world of war and plague and court intrigue, of viciously competitive famous artists, of murderous tyrants with exquisite tastes in art . . . Lankford brilliantly captures Da Vinci’s life as the compelling and dangerous adventure it seems to have actually been—fleeing from one sanctuary to the next, somehow surviving in war zones beside his friend Machiavelli, struggling to make art his way or no way at all . . . and often paying dearly for those decisions. It is a thrilling and absorbing journey into the life of a ferociously dedicated loner, whose artwork in one way or another represents his noble rebellion, providing inspiration that is timeless.


Alone in the Universe

Alone in the Universe
Author: John Gribbin
Publisher: Wiley
Total Pages: 240
Release: 2011-12-01
Genre: Science
ISBN: 9781683366898

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The acclaimed author of In Search of Schr�dinger's Cat searches for life on other planets Are we alone in the universe? Surely amidst the immensity of the cosmos there must be other intelligent life out there. Don't be so sure, says John Gribbin, one of today's best popular science writers. In this fascinating and intriguing new book, Gribbin argues that the very existence of intelligent life anywhere in the cosmos is, from an astrophysicist's point of view, a miracle. So why is there life on Earth and (seemingly) nowhere else? What happened to make this planet special? Taking us back some 600 million years, Gribbin lets you experience the series of unique cosmic events that were responsible for our unique form of life within the Milky Way Galaxy. Written by one of our foremost popular science writers, author of the bestselling In Search of Schr�dinger's Cat Offers a bold answer to the eternal question, ""Are we alone in the universe?"" Explores how the impact of a ""supercomet"" with Venus 600 million years ago created our moon, and along with it, the perfect conditions for life on Earth From one of our most talented science writers, this book is a daring, fascinating exploration into the dawning of the universe, cosmic collisions and their consequences, and the uniqueness of life on Earth.


The Code

The Code
Author: Margaret O'Mara
Publisher: Penguin
Total Pages: 514
Release: 2020-07-07
Genre: Technology & Engineering
ISBN: 0399562206

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One of New York Magazine's best books on Silicon Valley! The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects. Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.


The Efficiency Paradox

The Efficiency Paradox
Author: Edward Tenner
Publisher: Vintage
Total Pages: 320
Release: 2018-04-17
Genre: Business & Economics
ISBN: 0525520309

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A bold challenge to our obsession with efficiency—and a new understanding of how to benefit from the powerful potential of serendipity. Algorithms, multitasking, the sharing economy, life hacks: our culture can't get enough of efficiency. One of the great promises of the Internet and big data revolutions is the idea that we can improve the processes and routines of our work and personal lives to get more done in less time than we ever have before. There is no doubt that we're performing at higher levels and moving at unprecedented speed, but what if we're headed in the wrong direction? Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and, above all, an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions, when equipped with an astute combination of artificial intelligence and trained intuition, can learn from the random and unexpected.


The Wall Street Journal Guide to Understanding Personal Finance

The Wall Street Journal Guide to Understanding Personal Finance
Author: Kenneth M. Morris
Publisher: Simon and Schuster
Total Pages: 182
Release: 2004
Genre: Business & Economics
ISBN: 9780743266321

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Covers banking services, credit, home finance, financial planning, investments, and taxes.


Forget the Alamo

Forget the Alamo
Author: Bryan Burrough
Publisher: Penguin
Total Pages: 433
Release: 2022-06-07
Genre: History
ISBN: 198488011X

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A New York Times bestseller! “Lively and absorbing. . ." — The New York Times Book Review "Engrossing." —Wall Street Journal “Entertaining and well-researched . . . ” —Houston Chronicle Three noted Texan writers combine forces to tell the real story of the Alamo, dispelling the myths, exploring why they had their day for so long, and explaining why the ugly fight about its meaning is now coming to a head. Every nation needs its creation myth, and since Texas was a nation before it was a state, it's no surprise that its myths bite deep. There's no piece of history more important to Texans than the Battle of the Alamo, when Davy Crockett and a band of rebels went down in a blaze of glory fighting for independence from Mexico, losing the battle but setting Texas up to win the war. However, that version of events, as Forget the Alamo definitively shows, owes more to fantasy than reality. Just as the site of the Alamo was left in ruins for decades, its story was forgotten and twisted over time, with the contributions of Tejanos--Texans of Mexican origin, who fought alongside the Anglo rebels--scrubbed from the record, and the origin of the conflict over Mexico's push to abolish slavery papered over. Forget the Alamo provocatively explains the true story of the battle against the backdrop of Texas's struggle for independence, then shows how the sausage of myth got made in the Jim Crow South of the late nineteenth and early twentieth century. As uncomfortable as it may be to hear for some, celebrating the Alamo has long had an echo of celebrating whiteness. In the past forty-some years, waves of revisionists have come at this topic, and at times have made real progress toward a more nuanced and inclusive story that doesn't alienate anyone. But we are not living in one of those times; the fight over the Alamo's meaning has become more pitched than ever in the past few years, even violent, as Texas's future begins to look more and more different from its past. It's the perfect time for a wise and generous-spirited book that shines the bright light of the truth into a place that's gotten awfully dark.