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The Use of Anglicisms in the German Magazine FOCUS

The Use of Anglicisms in the German Magazine FOCUS
Author: Nadja Grebe
Publisher: GRIN Verlag
Total Pages: 42
Release: 2010-11-08
Genre: Foreign Language Study
ISBN: 3640743164
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Seminar paper from the year 2010 in the subject Didactics for the subject English - Pedagogy, Literature Studies, grade: 1,0, Ernst Moritz Arndt University of Greifswald (Institut für Fremdsprachliche Philogien), course: Contact Linguistics, language: English, abstract: Most of all linguists who find themselves engaged in Contact Linguistics agree upon the fact that the influence of the English language on German is constantly increasing and has especially risen during the last decades of the 20th century. (cf. Viereck 1980: 11; Götzeler 2008: 58-59) Due to the close collaboration in the political and economical sector, the contact between the two language regions has become more intense and has thus led to a higher frequency of borrowings from English. As a direct consequence of this process, a public discussion on the drawbacks of the use of anglicisms in German has started and found his peek in the foundation of the Verein Deutsche Sprache formerly called the Verein zur Rettung der deutschen Sprache in 1997. (cf. Götzeler 2008: 61) The increasing presence of loanwords, as commonly believed, as well as the ongoing public discussion on their use is reason enough to analyze the use of anglicisms in the German language by using the example of the German newsmagazine FOCUS. In this context it shall be examined, whether the frequency of anglicisms in 2009 is higher than the frequency in 1993. Furthermore, as the corpus consists of texts from two different categories, namely Deutschland and Modernes Leben, numerical differences concerning those sections is also subject of the study. As a result, proof for the following theses is expected: 1. The frequency of anglicisms used in 2009 is higher than in 1993. 2. The number of borrowings in the section Modernes Leben will be greater than in the section Deutschland.

Anglicisms in the German Newsmagazines "FOCUS" and "Der Spiegel"

Anglicisms in the German Newsmagazines
Author: Katharina Hirmer
Publisher: GRIN Verlag
Total Pages: 38
Release: 2012-08-24
Genre: Literary Collections
ISBN: 3656262993
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Seminar paper from the year 2011 in the subject English Language and Literature Studies - Linguistics, grade: 1,7, University of Regensburg (Institut für Anglistik und Amerikanistik), course: Hauptseminar Language Contact, language: English, abstract: The subject of English influencing the German language has become more and more obvious in the last decades, particularly in the last few years. The Deutsche Bahn (DB) is a very graphic example for this language fashion. You buy your “Tickets” there at the “Counter” next to the “Service Point” and after you have taken the “City Night Liner”, you can rent a bike from the “Call a Bike” program after having made a short rest in the “DB Lounge”. But there occurred a lot of misunderstandings because of the new short term parking lots in front of railroad stations called “Kiss&Ride” in January 2010. So the chairman of the DB Rüdiger Grube finally decided to reduce the amount of anglicisms at the DB in February 2010. “Counters” turned again into “Schalter”, “Tickets” into “Fahrkarten”, “Call a Bike” is now called “Mietradservice der Deutschen Bahn” again, only established and well known terms like “Bahncard” and “Intercity” stayed the same. Thus, English has obviously a huge bearing on the German language, especially in the field of facilities and advertising and, above all, on youth language. You would definitely find a lot of anglicisms in youth literature, youth magazines or youth series on TV. You only have to glance at the cover of the BRAVO: headings like “Coole Ansage an seine Hater”, “Neues Game: Star-Memory”, “Romantische Dates” or “Kuscheln im Tourbus” are not a rarity. But how does this phenomenon look for example in German highbrow newsmagazines with the average German newsmagazine readership? To find this out, I have chosen two very popular German newsmagazines, the FOCUS and Der Spiegel since the two of them represent pretty much the German highbrow newsmagazines. I was interested in the question whether these two magazines also represent the mainstream fashion of using many anglicisms in their articles or not. As there have already been a couple of studies on this topic, especially concerning anglicisms in Der Spiegel, there is also enough comparative data to refer to. The latest work, Alexander Onysko’s “Anglicisms in German”, about anglicisms in Der Spiegel was published in 2007, so it’s really interesting to compare the results of this study with the data of this book to see possible changes or similarities.

Anglicisms and their Usage in the German Newspaper Die Zeit

Anglicisms and their Usage in the German Newspaper Die Zeit
Author: Madeleine Sailer
Publisher: GRIN Verlag
Total Pages: 42
Release: 2020-08-06
Genre: Literary Collections
ISBN: 3346221245
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Bachelor Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Innsbruck, language: English, abstract: In order to analyse the frequency of anglicism usage in the German language, this paper analyses articles from the German newspaper Die Zeit. Media and the press, for instance, mimic the use and competence of English words in the German language among German native speakers. Therefore, analysing newspaper articles is an efficient and effective way to demonstrate the spread of anglicisms. At the beginning of this thesis there is a general explanation of anglicisms. This not only includes a definition but also further information on the different forms of anglicisms, such as direct or indirect loan influences as well as hybrid anglicisms. Moreover, it illustrates the transmission processes with its parameters and the grammar of anglicism within the German language system. Consequently, this lexical productivity is summarized, and the types of integration of anglicisms into the German lexicon are further evaluated. This is then followed by a chapter that highlights diachronic aspects of integrating English borrowings into the German language and the motives of using these. Subsequently, it provides information on the impact it has on German and the reasons why some German linguists believe their language to be endangered. The analysis in this paper encompasses a broad sample of 60 articles in total from six different news categories that were published between October 2019 and February 2020 on the online platform of the German newspaper Die Zeit. Since Second World War, the use of anglicisms in the German language has drastically increased, and thus, English words are borrowed more frequently. Nowadays, in the year 2020, one can confidently argue that nearly every German native speaker uses anglicisms in their everyday life.

Anglicisms in the German "Cosmopolitan" and in the German news magazine "Der Spiegel". A quantitive survey of lexical borrowing in the German language

Anglicisms in the German
Author: Anica Wurmbrand
Publisher: GRIN Verlag
Total Pages: 30
Release: 2017-07-21
Genre: Foreign Language Study
ISBN: 3668489327
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Seminar paper from the year 2016 in the subject Didactics for the subject English - Pedagogy, Literature Studies, grade: 1,0, University of Würzburg, language: English, abstract: The following paper is a research on the quantitative use of Anglicisms in two German magazines. The analysis will feature a selection of two issues of the German Cosmopolitan and Spiegel from December 2015. I chose these magazines because this type of material has not been considered in studies yet. There are many researches about the usage of Anglicisms in Spiegel over the years, or the integration of Anglicisms in advertisements found in magazines. As there is a gap of statistics including the comparison of the number of Anglicisms in a news magazine and a lifestyle magazine, I chose it to become the topic of this seminar paper. Further, this paper will analyze the usage of Anglicisms and their percentage distribution with regard to the different word classes. First, I will give a comprehensive overview over Thomason (2001) and Winford’s (2003, 2010) theories of language contact and borrowing. Following that, I will give some definitions concerning linguistic jargon and give samples of how Anglicisms are integrated into the German morphological and inflectional pattern. The main part of this paper will be the evaluation of the data I collected and the comparison of the quantitative impact of Anglicisms in Cosmopolitan and Spiegel. I conclude with a closer examination of the compounds found in the two magazines.

Anglicisms in German

Anglicisms in German
Author: Antje Holtmann
Publisher: GRIN Verlag
Total Pages: 46
Release: 2013-04-08
Genre: Literary Collections
ISBN: 3656403279
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Studienarbeit aus dem Jahr 2012 im Fachbereich Anglistik - Linguistik, Note: 1,7, Ernst-Moritz-Arndt-Universität Greifswald (Anglistik), Veranstaltung: Lexicology, Sprache: Deutsch, Abstract: [...] Language contact, however, is a normal phenomenon and "as a historical fact has been acknowledged since antiquity, but not, however, as a phenomenon worthy of study [ ... ] But only in the last decades of the nineteenth century did questions of language contact become an area of scientific interest (Oksaar 1996; If.)" (Svetlana, 20). Most of the older studies focus on the synchronic aspects whereas newer studies also take a diachronic view into consideration (cf. Burmasova, 10). Furthermore, morphological and orthographic aspects play a role in addition of the frequency of use (cf. Burmasova, 11). Nowadays, there are a lot of critical voices which reject the use of anglicisms because they fear a loss of German language heritage. There are even some initiatives providing equivalents for every English word. The Verein deutscher Sprache (Association of the German Language), for instance, emphasizes the importance of German equivalents Thus, the question is whether it is possible to find equivalents for every anglicisms and if those equivalents are suitable. Moreover, the question arises if anglicisms are on the rise to an extend where they may threaten the German language. In this term paper, I want to take a closer look on the use of anglicisms in the press in order to find an answer to these questions. In the course of this, I want to refer to studies by NICOLE PLUMER, ALEXANDRA ZURN and CHRISTIANE GOTZELER. I also want to provide some samples from Stern and Bild and present my own results. Before that, a definition of the term anglicism will be given. Moreover, I want to take historical developments into consideration, including German reactions to certain changes. After that, a classification of anglicisms will be provided in order to become aware of the different types. Furthermore, I want to present some linguistic changes connected to anglicisms. Lastly, I want to provide some considerations concerning the language of the press and present my own little study in this field before I come to my conclusion.

The importance and influence of anglicisms in german language and audio-visual advertising

The importance and influence of anglicisms in german language and audio-visual advertising
Author: Claudia Stehr
Publisher: GRIN Verlag
Total Pages: 27
Release: 2007-05-13
Genre: Literary Collections
ISBN: 3638783618
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Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, Technical University of Braunschweig (Englisches Seminar), course: Language in Advertisment, language: English, abstract: Language is not stable, it is a communication system used by human beings. As people and the environment they live in change and develop, it is natural for language to change and to get influenced, as well. The amount of English words in the German language increased highly since 1945 and especially since advertising plays an important role in our society. After the second World War the connection between Germany and the Western world got stronger and more intensive than it had been before. Especially the areas media, literature, music and theatre, but also politics, sports and economy have very high influences on the growing use of English words in German language. The German Academy of Language in Berlin says that no more than five per cent lexical amount of anglicisms are existing in the German language. That, indeed, is not much, but this does not propose anything about how often these words are used in the every-day language. There are no concrete guidelines or laws about the usage of Anglicisms, and advertising agencies tend to plead that they only orientate on those English words which are already used by Germans. This has to be doubted thinking that the words mail express logistics finance, Stimulating Facial Freshener, or Concentrated Line Smoother are not always understood directly nor by many Germans. But the understanding of Anglicisms will not be the subject of this paper. In my research paper I want to point out which influence the English language has on the language of advertising and how anglicisms are seen in our society. I refer to the audio-visual media (TV-advertisement) and try to conclude about the importance and influence of Anglicisms in general. In this paper the term Anglicism stands for English and American borrowings, as well. To supply evidence for my thesis I give and analyse a few examples of advertising spots from the German channel ARD, and I also present my results of a questionnaire about “Anglicisms in the German language” which was filled in by 60 Germans. At the beginning I want to go into the terms “anglicism”, “language of advertising” and I point out the most important reasons for the usage of Anglicisms, to give the reader a clear view in which way these terms have to be looked at and dealt with in this paper.

To what extent are Anglicisms essential in German print advertisements?

To what extent are Anglicisms essential in German print advertisements?
Author: Helen von Diergardt
Publisher: GRIN Verlag
Total Pages: 60
Release: 2018-09-11
Genre: Foreign Language Study
ISBN: 3668795193
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Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative in order to analyse the number of Anglicisms and their effects on the reader. The first section will deal with the influence of the English language on the German by defining the most critical terminology, analysing the history of the English language in Germany and how it became so influential.

Anglicisms in Europe

Anglicisms in Europe
Author: Roswitha Fischer
Publisher: Cambridge Scholars Publishing
Total Pages: 350
Release: 2010-09-13
Genre: Language Arts & Disciplines
ISBN: 1443825182
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The present volume deals with the influence of the English lexis on other European languages in various fields of discourse, social attitudes towards this phenomenon and its reflections in recent lexicographical work. It contains some of the papers read at the conference Anglicisms in Europe 2006, which took place at the University of Regensburg, Germany. It links linguistic aspects with psychological, social, political and cultural issues, tracing relationships and differences between the respective research interests and findings. Its aim is to put the influx of anglicisms into languages other than English into a wide perspective encompassing the European heterogeneity of cultures, traditions and developments. The volume is divided into four parts, which reflect the particular foci of interest in the recent research on anglicisms in the languages of Europe: I. 'Cognitive and Semantic Approaches to Anglicisms', comprising articles that deal with the cognitive, communicative and semantic motivation for contact-induced innovation; II. 'Attitudes Towards the Influx of Anglicisms', with contributions about various national attitudes towards anglicisms and their reflection in the respective languages; III. 'The Use of Anglicisms in Specialized Discourse', with articles focussing on particular practices and domains such as business, sports, the sciences, and on language varieties used in communication within particular subcultures; and IV. 'Anglicisms in Dictionaries', comprising articles that deal with the existing dictionaries of anglicisms in European languages and provide a future-oriented perspective by making suggestions and recommendations regarding future lexicographic works.

Anglicisms in the German Business Press

Anglicisms in the German Business Press
Author: Marc Rathmann
Publisher:
Total Pages: 135
Release: 2007
Genre: Literary Collections
ISBN: 9783836418751
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The debate about the use of Anglicisms in German during the past decade has focused primarily on general language use, whereas languages for specific purposes (with the exception of advertising) have not come under similar scrutiny. The study presented in this book focuses exclusively on the English lexical influence on German business language over time and across different text types. Randomly selected articles (cover stories, editorials, and letters to the editor) of one of Germany's major business magazines, Wirtschaftswoche, serve as the corpus of this study. The author describes and analyzes the use of Anglicisms in this business weekly over a period of 30 years and answers questions such as the following: 4 Is there empirical evidence for an increasing use of Anglicisms in German business language appearing in print media? 5 Are there significant differences in the use of Anglicisms in the selected genres, and do professional journalists and readers differ in their use of these loanwords? 6 Do opinion-centered articles differ from fact-centered articles in the use of English loanwords? 7 Which Anglicisms are used most often? This book should be of interest not only to scholars in the fields of linguistics and language teaching, but also to the general reader interested in Anglo- American influences on German language (and culture), and English loanwords in particular.