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| Author | : |
| Publisher | : |
| Total Pages | : 95 |
| Release | : 1994 |
| Genre | : Congresses and conventions |
| ISBN | : |
| Author | : Strategic Event Marketing and Management |
| Publisher | : |
| Total Pages | : 148 |
| Release | : 1992 |
| Genre | : Corporate sponsorship |
| ISBN | : |
| Author | : Stedman Graham |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 0 |
| Release | : 1995 |
| Genre | : Sports |
| ISBN | : 9780786302444 |
Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
| Author | : Ernst & Young LLP |
| Publisher | : John Wiley & Sons |
| Total Pages | : 334 |
| Release | : 1992-08-04 |
| Genre | : Business & Economics |
| ISBN | : 0471549088 |
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
| Author | : Pippa Collett |
| Publisher | : John Wiley & Sons |
| Total Pages | : 264 |
| Release | : 2011-12-05 |
| Genre | : Business & Economics |
| ISBN | : 0470980001 |
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
| Author | : Edmund Harold Harris |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2023-08-23 |
| Genre | : |
| ISBN | : |
Unearth the Potential of Social Media for Your Events! Destined to become an invaluable resource for both novice and seasoned event planners, The Ultimate Guide to Social Media for Event Planners is here to escort you into the vibrant world of digital event promotion. This dynamic special report, penned by industry luminary Edmund Harold Harris, opens up a goldmine of knowledge that would drastically enhance your social media prowess. What to Expect? Master the art of choosing the right social platforms that align with your event type and target audience. Create a full-proof social media strategy that guarantees maximum event visibility and attendee interaction. Learn the secrets to crafting content that sparks interest and cultivates engagement even before the event starts. Explore the best practices for onsite digital engagement and pick up tactics for a noteworthy post-event digital debrief. Understand the importance of measuring your social media impact and learn easy ways to do it. Stay ahead of the curve by anticipating emerging social media trends, ensuring your events stay relevant and appealing. If executing flawless events and expanding your digital footprint are part of your mission, this guide is a must-read. It's filled with actionable insights, practical strategies, and real-world knowledge shared by the best in the industry. No more guesswork - just a confident step into the future of event planning!
| Author | : Adella Pasos |
| Publisher | : Adella Pasos |
| Total Pages | : 37 |
| Release | : 2020-08-12 |
| Genre | : Reference |
| ISBN | : 1648584691 |
Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
| Author | : ARX Reads |
| Publisher | : ARX Brand International LLC |
| Total Pages | : 15 |
| Release | : |
| Genre | : Reference |
| ISBN | : |
Are you daydreaming right now from your cube or home office about the notion of starting an event planning business? Perhaps you’ve been working in the events and meetings industry for several years and think that now is a good time to figure out how to work for yourself. Or maybe you’ve helped organize a few events in the past and feel that this could be your life’s passion. These are all good reasons to pursue this profession. But anyone who contemplates the fantasy of starting their own event planning business must follow some important steps before you even beginning to talk to clients.
| Author | : Bruce E. Skinner |
| Publisher | : Wiley |
| Total Pages | : 320 |
| Release | : 2002-10-18 |
| Genre | : Business & Economics |
| ISBN | : 9780471126010 |
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
| Author | : Judy Allen |
| Publisher | : Wiley |
| Total Pages | : 320 |
| Release | : 2010-04-26 |
| Genre | : Business & Economics |
| ISBN | : 0470963816 |
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
