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The Territorial Organization of Variety

The Territorial Organization of Variety
Author: Jerry Patchell
Publisher: Routledge
Total Pages: 214
Release: 2016-03-03
Genre: Business & Economics
ISBN: 1317014359

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The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.


The Territorial Organization of Variety

The Territorial Organization of Variety
Author: Jerry Patchell
Publisher: Routledge
Total Pages: 240
Release: 2016-03-03
Genre: Business & Economics
ISBN: 1317014340

Download The Territorial Organization of Variety Book in PDF, ePub and Kindle

The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.


Advertising and Selling

Advertising and Selling
Author:
Publisher:
Total Pages: 996
Release: 1915
Genre: Advertising
ISBN:

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Advertising & Selling

Advertising & Selling
Author:
Publisher:
Total Pages: 996
Release: 1915
Genre: Advertising
ISBN:

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Borders: A Very Short Introduction

Borders: A Very Short Introduction
Author: Alexander C. Diener
Publisher: Oxford University Press
Total Pages: 152
Release: 2012-08-06
Genre: History
ISBN: 0199912653

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Compelling and accessible, this Very Short Introduction challenges the perception of borders as passive lines on a map, revealing them instead to be integral forces in the economic, social, political, and environmental processes that shape our lives. Highlighting the historical development and continued relevance of borders, Alexander Diener and Joshua Hagen offer a powerful counterpoint to the idea of an imminent borderless world, underscoring the impact borders have on a range of issues, such as economic development, inter- and intra-state conflict, global terrorism, migration, nationalism, international law, environmental sustainability, and natural resource management. Diener and Hagen demonstrate how and why borders have been, are currently, and will undoubtedly remain hot topics across the social sciences and in the global headlines for years to come. This compact volume will appeal to a broad, interdisciplinary audience of scholars and students, including geographers, political scientists, anthropologists, sociologists, historians, international relations and law experts, as well as lay readers interested in understanding current events.


Peace and World Structure

Peace and World Structure
Author: Johan Galtung
Publisher:
Total Pages: 752
Release: 1980
Genre: Political Science
ISBN:

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