The Talking Machine World Vol 19 PDF Download

Excerpt from The Talking Machine World, Vol. 19: For the Makers and Sellers of Talking Machines; July 15, 1923 A representative of The World who recently went out into the territory surrounding the metropolitan district for the specific purpose of finding out what the dealers are doing to stimulate business discovered some surprising things. In'one town, for example, where there are -six dealers handling talking machines and records, questioning disclosed the fact that only one merchant was making any effort to get business. Think of it, one out of six! The other five were doing nothing whatsoever to stimulate trade. They-were so firmly con vinced that selling talking machines and records in the Summer months was an impossibility that they simply laid down on the job. The other and more progressive merchant is mak ing an intensive effort to get business through the canvassing route and, while his sales from this work are by no means startling, they are sufficiently frequent to warrant the continuation of the campaign throughout the Summer. At any rate, it is much better to have the salesmen out trying to dig up_a' few sales than to have them get rusty sitting in the store doing nothing, and, furthermore, even if sales are noticeable by their absence, the very fact that the salesmen have been out visiting the people in the community should be productive of a good many live prospects who can be sold at a more favorable time, say the early Fall. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.