The Social Uses Of Television PDF Download
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Author | : Mike Proulx |
Publisher | : John Wiley & Sons |
Total Pages | : 225 |
Release | : 2012-01-26 |
Genre | : Business & Economics |
ISBN | : 1118239652 |
Download Social TV Book in PDF, ePub and Kindle
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Author | : James Lull |
Publisher | : |
Total Pages | : 48 |
Release | : 1990 |
Genre | : Television |
ISBN | : |
Download The Social Uses of Television Book in PDF, ePub and Kindle
Author | : John Hartley |
Publisher | : Routledge |
Total Pages | : 257 |
Release | : 2002-01-04 |
Genre | : Social Science |
ISBN | : 1134886454 |
Download Uses of Television Book in PDF, ePub and Kindle
How does television function within society? Why have both its programmes and its audiences been so widely denigrated? Taking inspiration from Richard Hoggarts classic study The Uses of Literacy, John Hartleys new book is a lucid defence of the place of television in our lives, and of the usefulness of television studies. Hartley re-conceptualizes television as a transmodern medium, capable of reuniting government, education and media, and of creating a new kind of cultural teaching which facilitates communication across social and geographical boundaries. He provides a historical framework for the development of both television and television studies, his focus ranging from an analysis of the early documentary Housing Problems, to the much-overlooked cultural impact of the refrigerator.
Author | : Henk Westerik |
Publisher | : Walter de Gruyter |
Total Pages | : 131 |
Release | : 2009-05-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110216108 |
Download The Social Embeddedness of Media Use Book in PDF, ePub and Kindle
Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and other everyday life situations largely determine television use, and that the influence of short-term situational characteristics are often overlooked in person-centered explanatory models. In three empirical studies, the role of short-term situations and the influence of immediate social surroundings is analyzed. The use of Discrete Time Event History Analysis is an innovative way to look at household diary data. Findings reveal how family members influence each other in many ways. Watching television turns out to be an integral part of everyday life in the family, but also a force that may reduce family interaction. It is shown that television may serve as a surrogate for those family members that are not present, and that family members while present at home follow each others example. Partners are shown to mimic each other, children to mimic their parents, and parents follow the example set by their children. Television news viewing, in contrast to general television viewing is less determined by the immediate influence of others. Also, the individual motivations for news viewing vary throughout the day. First exposure to television news appears to be motivated by other factors than subsequent exposure. A need for ‘surveillance’ dominates first exposure, but subsequent exposure appears to be governed by other, more ‘ritualistic’ motivations. The book is important to scholars, graduate-level students, and practitioners who are concerned with theoretical and methodological insights in the phenomenon of television viewing in everyday life.
Author | : Pierre Bourdieu |
Publisher | : ReadHowYouWant.com |
Total Pages | : 158 |
Release | : 2010-11-12 |
Genre | : Social Science |
ISBN | : 1459604172 |
Download On Television (Large Print 16pt) Book in PDF, ePub and Kindle
On Television exposes the invisible mechanisms of manipulation and censorship that determine what appears on the small screen. Bourdieu shows how the ratings game has transformed journalism - and hence politics - and even such seemingly removed fields as law' science' art' and philosophy. Bourdieu had long been concerned with the role of television in cultural and political life when he bypassed the political and commercial control of the television networks and addressed his country's viewers from the television station of the College de France. On Television' which expands on that lecture' not only describes the limiting and distorting effect of television on journalism and the world of ideas' but offers the blueprint for a counterattack.
Author | : Elias Hedinsson |
Publisher | : |
Total Pages | : 242 |
Release | : 1981 |
Genre | : Mass media |
ISBN | : |
Download TV, Family and Society Book in PDF, ePub and Kindle
Author | : Raymond Williams |
Publisher | : Routledge |
Total Pages | : 192 |
Release | : 2004-06-01 |
Genre | : Social Science |
ISBN | : 1134379374 |
Download Television Book in PDF, ePub and Kindle
Television: Technology and Cultural Form was first published in 1974, long before the dawn of multi-channel TV, or the reality and celebrity shows that now pack the schedules. Yet Williams' analysis of television's history, its institutions, programmes and practices, and its future prospects, remains remarkably prescient. Williams stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of McLuhan's dictum that 'the medium is the message'. If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.
Author | : Stephen B. Withey |
Publisher | : Routledge |
Total Pages | : 382 |
Release | : 2013-07-24 |
Genre | : Social Science |
ISBN | : 1135018774 |
Download Television and Social Behavior Book in PDF, ePub and Kindle
This book, published originally in 1980, addressed the needs for a profile of televised violence which considered the advantages and disadvantages of various measures and for a furthering of research directions beyond the then-popular emphasis on children. The Committee on Television and Social Behavior was formed in1972 and stimulated new research in order to provide a multidimensional profile of the social effects of television programming. Chapters here look at the effect of television on adults as well as children, particularly special audiences such as the elderly and minority groups. An excellent summary of the various conceptual, substantive and methodological issues around television’s influence.
Author | : Jason Mittell |
Publisher | : Oxford University Press, USA |
Total Pages | : 484 |
Release | : 2010 |
Genre | : Performing Arts |
ISBN | : |
Download Television and American Culture Book in PDF, ePub and Kindle
Exploring television at once as a technological medium, an economic system, a facet of democracy, and a part of everyday life, this landmark text uses numerous sidebars and case studies to demonstrate the past, immediate, and far-reaching effects of American culture on television--and television's influence on American culture. Arranged topically, the book provides a broad historical overview of television while also honing in on such finer points as the formal attributes of its various genres and its role in gender and racial identity formation.
Author | : James Lull |
Publisher | : Routledge |
Total Pages | : 189 |
Release | : 2014-04-23 |
Genre | : Social Science |
ISBN | : 1317908112 |
Download Inside Family Viewing (Routledge Revivals) Book in PDF, ePub and Kindle
First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.