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The Routledge Handbook of Language and Persuasion

The Routledge Handbook of Language and Persuasion
Author: Jeanne Fahnestock
Publisher: Taylor & Francis
Total Pages: 831
Release: 2022-09-30
Genre: Language Arts & Disciplines
ISBN: 1000573370

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This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.


The Routledge Handbook of Metaphor and Language

The Routledge Handbook of Metaphor and Language
Author: Elena Semino
Publisher: Routledge
Total Pages: 765
Release: 2016-11-03
Genre: Language Arts & Disciplines
ISBN: 1317374703

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The Routledge Handbook of Metaphor and Language provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language. Featuring 35 chapters written by leading scholars from around the world, the volume takes a broad view of the field of metaphor and language, and brings together diverse and distinct theoretical and applied perspectives to cover six key areas: Theoretical approaches to metaphor and language, covering Conceptual Metaphor Theory, Relevance Theory, Blending Theory and Dynamical Systems Theory; Methodological approaches to metaphor and language, discussing ways of identifying metaphors in verbal texts, images and gestures, as well as the use of corpus linguistics; Formal variation in patterns of metaphor use across text types, historical periods and languages; Functional variation of metaphor, in contexts including educational, commercial, scientific and political discourse, as well as online trolling; The applications of metaphor for problem solving, in business, education, healthcare and conflict situations; Language, metaphor, and cognitive development, examining the processing and comprehension of metaphors. The Routledge Handbook of Language and Metaphor is a must-have survey of this key field, and is essential reading for those interested in language and metaphor.


The Routledge Handbook of Language and Health Communication

The Routledge Handbook of Language and Health Communication
Author: Heidi Hamilton
Publisher: Routledge
Total Pages: 700
Release: 2014-04-16
Genre: Language Arts & Disciplines
ISBN: 1317932331

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The Routledge Handbook of Language and Health Communication consists of forty chapters that provide a broad, comprehensive, and systematic overview of the role that linguistics plays within health communication research and its applications. The Handbook is divided into three sections: Individuals’ everyday health communication Health professionals’ communicative practices Patient-provider communication in interaction Special attention is given to cross-cutting themes, including the role of technology in health communication, narrative, and observations of authentic, naturally-occurring contexts. The chapters are written by international authorities representing a wide range of perspectives and approaches. Building on established work with cutting-edge studies on the changing health communication landscape, this volume will be an essential reference for all those involved in health communication and applied linguistics research and practice.


A Handbook of Persuasive Tactics

A Handbook of Persuasive Tactics
Author: Joan Mulholland
Publisher: Routledge
Total Pages: 432
Release: 2003-09-02
Genre: Education
ISBN: 1134878753

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Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.


The Routledge Handbook of Language and Media

The Routledge Handbook of Language and Media
Author: Colleen Cotter
Publisher: Routledge
Total Pages: 851
Release: 2017-08-04
Genre: Language Arts & Disciplines
ISBN: 1317375246

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The Routledge Handbook of Language and Media provides an accessible and comprehensive overview of state-of-the-art research in media linguistics. This handbook analyzes both language theory and practice, demonstrating the vital role of this research in understanding language use in society. With over thirty chapters contributed by leading academics from around the world, this handbook: addresses issues of language use, form, structure, ideology, practice, and culture in the context of both traditional and new communication media; investigates mediated language use in public spheres, organizations, and personal communication, including newspaper journalism, broadcasting, and social media; examines the interplay of language and media from both linguistic and media perspectives, discussing auditory and visual media and graphic modes, as well as language and gender, multilingualism, and language change; analyzes the advantages and shortcomings of current approaches within media linguistics research and outlines avenues for future research. The Routledge Handbook of Language and Media is a must-have survey of this key field, and is essential reading for those interested in media linguistics.


The Routledge Handbook of Language and Professional Communication

The Routledge Handbook of Language and Professional Communication
Author: Vijay Bhatia
Publisher: Routledge
Total Pages: 613
Release: 2014-02-24
Genre: Language Arts & Disciplines
ISBN: 1317916433

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The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.


The Routledge Handbook of Linguistic Prescriptivism

The Routledge Handbook of Linguistic Prescriptivism
Author: Joan C. Beal
Publisher: Taylor & Francis
Total Pages: 523
Release: 2023-05-05
Genre: Language Arts & Disciplines
ISBN: 1000857131

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This handbook provides a comprehensive and cutting-edge overview of the field of linguistic prescriptivism. Mapping the current status quo of the field and marking its two-decade transformation into a serious field of study within linguistics, this volume addresses both the value and the methods of studying prescriptivism. It covers: • Theoretical and methodological approaches – from historical to experimental approaches and including corpus-based methods and attitudes research; • Contexts in which prescriptive efforts can be both observed and studied – including in education, technology, the media, language planning and policies, and everyday grassroots practices; • Geographical contexts of prescriptivism – featuring chapters on inner- and outer-circle Englishes, English as a Lingua Franca, as well as prescriptivism in the context of other world languages including minority and endangered languages. With contributions from an international line-up of leading and rising-star scholars in the field, The Routledge Handbook of Linguistic Prescriptivism marks the evolution of linguistics as a fully self-aware discipline and will be an indispensable guide for students and researchers in this area.


The Dynamics of Persuasion

The Dynamics of Persuasion
Author: Richard M. Perloff
Publisher: Routledge
Total Pages: 765
Release: 2016-12-19
Genre: Language Arts & Disciplines
ISBN: 1317328876

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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.


The Routledge Handbook of Migration and Language

The Routledge Handbook of Migration and Language
Author: Suresh Canagarajah
Publisher: Taylor & Francis
Total Pages: 611
Release: 2017-02-03
Genre: Language Arts & Disciplines
ISBN: 1317624343

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** Winner of AAAL Book Award 2020 ** **Shortlisted for the BAAL Book Prize 2018** The Routledge Handbook of Migration and Language is the first comprehensive survey of this area, exploring language and human mobility in today’s globalised world. This key reference brings together a range of interdisciplinary and multidisciplinary perspectives, drawing on subjects such as migration studies, geography, philosophy, sociology and anthropology. Featuring over 30 chapters written by leading experts from around the world, this book: Examines how basic constructs such as community, place, language, diversity, identity, nation-state, and social stratification are being retheorized in the context of human mobility; Analyses the impact of the ‘mobility turn’ on language use, including the parallel ‘multilingual turn’ and translanguaging; Discusses the migration of skilled and unskilled workers, different forms of displacement, and new superdiverse and diaspora communities; Explores new research orientations and methodologies, such as mobile and participatory research, multi-sited ethnography, and the mixing of research methods; Investigates the place of language in citizenship, educational policies, employment and social services. The Routledge Handbook of Migration and Language is essential reading for those with an interest in migration studies, language policy, sociolinguistic research and development studies.


The Routledge Handbook of Experimental Linguistics

The Routledge Handbook of Experimental Linguistics
Author: Sandrine Zufferey
Publisher: Taylor & Francis
Total Pages: 523
Release: 2023-09-04
Genre: Language Arts & Disciplines
ISBN: 1000919382

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The Routledge Handbook of Experimental Linguistics provides an up-to-date and accessible overview of various ways in which experiments are used across all domains of linguistics and surveys the range of state-of-the-art methods that can be applied to analyse the language of populations with a wide range of linguistic profiles. Each chapter provides a step-by-step introduction to theoretical and methodological challenges and critically presents a wide range of studies in various domains of experimental linguistics. This handbook: Provides a unified perspective on the data, methods and findings stemming from all experimental research in linguistics Covers many different subfields of linguistics, including argumentation theory, discourse studies and typology Provides an introduction to classical as well as new methods to conduct experiments such as eye tracking and brain imaging Features a range of internationally renowned academics Shows how experimental research can be used to study populations with various linguistic profiles, including young children, people with linguistic impairments, older adults, language learners and bilingual speakers Providing readers with a wealth of theoretical and practical information in order to guide them in designing methodologically sound linguistic experiments, this handbook is essential reading for scholars and students researching in all areas of linguistics.