The Role Of Customer Insights Within The German Retail Context How Can Grocery Discounters Performance Be Improved In The German Retailer Industry PDF Download
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| Author | : Martin Roumenov Karakostov |
| Publisher | : GRIN Verlag |
| Total Pages | : 81 |
| Release | : 2016-09-28 |
| Genre | : Business & Economics |
| ISBN | : 366830937X |
Download The role of customer insights within the German retail context. How can grocery discounters' performance be improved in the German retailer industry? Book in PDF, ePub and Kindle
Bachelor Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.8, University of Bremen, course: 4th, language: English, abstract: The grocery retail sector is in overall terms a highly competitive sector throughout the world and the complexity of numerous agents driving shoppers toward an election or another has been extensively researched. As a result of such fierce competition, discounters arose to provide value conscious shoppers with good quality products at a lower price. However, private label penetration depends on an array of factors depending largely on the country, the retailer and the product category. This study provides the reader with a detailed literature review on how do customers insights affect purchasing patterns and furthermore examines the tools available to carry out suitable strategies within the German context from a discounter’s viewpoint focusing especially on private labels since it is considered the foremost differentiation strength although a review on the four P’s of Marketing-Mix besides determinants as product categorisation, breadth and depth of assortment, brand name and store atmosphere are analysed thoroughly. Subsequently to the revision of the specific literature, a PESTEL analysis, a price positioning-matrix and a SWOT analysis have been carried out for the purpose of better comprehending the German retail context. Lastly, an empirical research has been conducted to confirm the findings through abductive reasoning since the sample survey is limited to one hundred and twenty respondents. The research concludes that the main drivers to attract shoppers to the store were distance, price, quality and breadth of assortment. Moreover, in-store other variables may entice the shopper to increase its per capita expenditure as a lower music tempo, or less crowded atmosphere as the shopper notices more promotions although given the extensive amount of variables playing a role the abstract section provides only a partial understanding of how branding and store image should be managed.
| Author | : Yasin Yilmaz |
| Publisher | : GRIN Verlag |
| Total Pages | : 90 |
| Release | : 2020-07-07 |
| Genre | : Business & Economics |
| ISBN | : 3346198278 |
Download Consumer Behaviour in Online Grocery Retailing in Germany Book in PDF, ePub and Kindle
Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Salford, language: English, abstract: Despite widespread popularity in Europe, particularly in the UK and the Netherlands, demand for Online Grocery Retail in Germany, which is economically just as strongly developed, appears to be rather low. This study therefore aims to find out which factors encourage or discourage consumers in Germany to order groceries online. Businesses need to make the online grocery business model transparent and useful from a marketing perspective. The clear advantages of this way of shopping groceries must be communicated. Furthermore, psychological aspects of consumers must be understood and taken into account in the retailers' strategy. Last but not least, importance must be attached to data protection and environmental protection; this message must be conveyed. By providing current insights into consumers' preferences and wishes on their personal grocery shopping behavior, the findings can be used by Businesses and especially Grocery Retailer to shape the grocery shopping of the future. Based on the hypothesis that that there is some degree of resistance to the utilisation of technology which is potentially inhibiting German consumers utilising actively embracing online grocery retail, the Technology Acceptance Model and its extension was chosen as a conceptual framework in order to test this assumption. To test the findings of the Literature Review, 25 semi-structured interviews were conducted in the empirical part of this study. The target group of the interviewees were students aged between 18 - 30, 13 of them female and 12 male. The main findings are that the reasons for the low demand for online grocery retailing in Germany are cultural. German consumers are more likely to trust new trends if they have been on the market and established for a longer period of time. The high density of grocery stores favours the fact that German consumers do not see any real added value in this service and thus no real usefulness. In addition to ease of use and usefulness, demographic aspects must also be taken into account in order to make the online grocery trade successful in Germany. The study focused on a specific age and target group. For practical reasons, the number was limited to 25 interviews. For further research it is recommended to analyze further age and target groups in order to gain further differences in the individual aspects.
| Author | : Karolin Hommel |
| Publisher | : GRIN Verlag |
| Total Pages | : 16 |
| Release | : 2016-03-15 |
| Genre | : Business & Economics |
| ISBN | : 3668173788 |
Download Innovation Practices of REWE Markt in Germany. Digital Innovation and Business Strategy Book in PDF, ePub and Kindle
Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in- and off-store, off- and online. The following paper addresses digital innovation practices of REWE Markt over the past years as well as its role within the retail industry that it takes in digital terms. For 2016, one can expect new dynamics in the retail business in Europe. Amazon announced in 2015 to introduce Amazon Fresh in some European countries. Its online shopping service for fresh grocery will include delivery times less than twenty-four hours after putting the order. Competitors reactions have been for instance improved delivery times of only few hours after the order to outperform Amazon in advance. E-commerce is merely one of the big digital issues where retailers are forced to invest. Connected with that is also a great logistic chain that has to be digitally coordinated in order to keep track on the demand and crowds of data that have to be processed. Furthermore, there are efforts to develop digital in-store solutions for an improved shopping experience. In the past years, big traditional retail players have missed the chance to develop accordingly to the pace of technological developments. Now where non-traditional retail companies such as Amazon expand into grocery offerings as well as extent their logistical facilities, they are finally in their wake-up mode and grow their efforts to innovate digitally as this is a key competitive factor.
| Author | : Niklas Kürten |
| Publisher | : GRIN Verlag |
| Total Pages | : 29 |
| Release | : 2007-11 |
| Genre | : Business & Economics |
| ISBN | : 3638855317 |
Download Consumption Behavior - Comparison of SPAR and LIDL Book in PDF, ePub and Kindle
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Göteborg University, 17 entries in the bibliography, language: English, abstract: Recently certain serious changes in the dynamic retailing sector could be noticed. Changes in the market environment, and a certain adjustment of the customers' needs, demand for a reaction in the market. Satisfying these changing needs, the importance of discounters in the retailing branch was more and more strengthened, since these markets are beginning to better meet the needs of the majority of customers in the market. Consequently discounters face a certain success and were able to grow and to capture new market shares of other retailing institutions by generating more and more sales. Therefore the aim of this paper is to provide a description of the current situation and the further expected development in the retailing market in Europe. To stress the importance of the discounters' influence on the market as well as the difference between different market's institutions satisfying various and differing needs of differentiating groups of customers, a comparison of an exemplary ordinary retailer, SPAR, and an exemplary discounter, the LIDL Stiftung & Co. KG, is provided. Within the whole retailing industry, the food branch provides an exemplary market to work out these differences among discounters and ordinary supermarkets. In this market, discounters faced a certain success and customer changes could be more clearly and numerously recognized.
| Author | : Yusuf Say |
| Publisher | : |
| Total Pages | : 24 |
| Release | : 2021-07-04 |
| Genre | : |
| ISBN | : 9783346465061 |
Download The Challenge of Digitalization in Retail. The Retail Sector in Germany Book in PDF, ePub and Kindle
| Author | : John Fernie |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 280 |
| Release | : 2014-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749468246 |
Download Logistics and Retail Management Book in PDF, ePub and Kindle
The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.
| Author | : Manfred Krafft |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 458 |
| Release | : 2009-12-17 |
| Genre | : Business & Economics |
| ISBN | : 3540720030 |
Download Retailing in the 21st Century Book in PDF, ePub and Kindle
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
| Author | : Alexander Sebastian Hanßen |
| Publisher | : |
| Total Pages | : 44 |
| Release | : 2021 |
| Genre | : |
| ISBN | : |
Download What German Consumers Demand from E-Grocery Services Book in PDF, ePub and Kindle
This paper's purpose is to study German consumer's preferences regarding e-grocery services. First, the differences of consumers who have not used e-grocery services before are contrasted to those of e-grocery adopters. Second, clusters according to service preferences are formed in order to define the optimal e-grocery services for different consumer groups. The underlying methodology is an ACBC analysis featuring the e-grocery delivery attributes of delivery time and delivery windows and price. Compared to other studies, the option of click & collect and environmental friendliness of e-grocery delivery are also studied. Findings in the first step include significant mean differences among the importance share for three delivery attributes among adopters and non-adopters of e-grocery services. The e-commerce affinity, as well as trust into data and payment security are found to be higher for adopters. Time windows and the environmental impact of delivery are significantly more important for adopters, while non-adopters focus more on the price. In the second step of analysis, three segments of consumers are determined: convenience-oriented, environmental impact oriented and rural non-adopters. The rural consumers are very price sensitive due to low convenience gain that such a service could give them, as they use cars for grocery shopping. Even offering a pick-up service would increase convenience for shoppers and be a way for supermarkets to further collect valuable consumer data. Slow delivery times of more than a day are usually perceived as very negative by consumers. Future trends discussed are working from home and rising environmental awareness, which mostly lead to even higher adoption of environmentally friendly delivery services. Viewing the process of e-grocery especially as a consumer view explains reasons consumers can have for not adopting services yet, like low trust or affinity for e-commerce. In this study, no consumer groups are excluded, which leads to a more representative sample allowing e-grocery retailers to make more profound strategic decisions on the services offered.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Jan-Benedict Steenkamp |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 265 |
| Release | : 2018-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0749483482 |
Download Retail Disruptors Book in PDF, ePub and Kindle
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
