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The Power of the Written Word

The Power of the Written Word
Author: Alfred Burns
Publisher: Peter Lang Incorporated, International Academic Publishers
Total Pages: 400
Release: 1989
Genre: History
ISBN:

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This book examines how developments in the technology of writing and literacy stimulated changes in Western civilization from its beginnings to the present. The study suggests that a few rather short periods between long static intervals generated significant cultural and cognitive innovations which still dominate «modern» civilization. Concentrating on these milestone eras - the first urban civilization in the Near East, the Greek and Roman periods, and the Renaissance - the author finds a consistent association of advances in the technique of writing and literacy with intense intellectual creativity.


The Written World

The Written World
Author: Martin Puchner
Publisher:
Total Pages: 458
Release: 2017
Genre: Biography & Autobiography
ISBN: 0812998936

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"The story of literature in sixteen acts, from Alexander the Great and the Iliad to ebooks and Harry Potter, this engaging book brings together remarkable people and surprising events to show how writing shaped cultures, religions, and the history of the world"--


Palimpsest

Palimpsest
Author: Matthew Battles
Publisher: National Geographic Books
Total Pages: 0
Release: 2016-07-19
Genre: Social Science
ISBN: 0393352927

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A profound, eloquent meditation on the history of writing, from Mesopotamia to multimedia. Why does writing exist? What does it mean to those who write? Born from the interplay of natural and cultural history, the seemingly magical act of writing has continually expanded our consciousness. Portrayed in mythology as either a gift from heroes or a curse from the gods, it has been used as both an instrument of power and a channel of the divine; a means of social bonding and of individual self-definition. Now, as the revolution once wrought by the printed word gives way to the digital age, many fear that the art of writing, and the nuanced thinking nurtured by writing, are under threat. But writing itself, despite striving for permanence, is always in the midst of growth and transfiguration. Celebrating the impulse to record, invent, and make one's mark, Matthew Battles reenchants the written word for all those susceptible to the power and beauty of writing in all of its forms.


From Lived Experience to the Written Word

From Lived Experience to the Written Word
Author: Pamela H. Smith
Publisher: University of Chicago Press
Total Pages: 353
Release: 2022-09-23
Genre: History
ISBN: 0226818241

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"This book focuses on how literate artisans began to write about their discoveries starting around 1400: in other words, it explores the origins of technical writing. Artisans and artists began to publish handbooks, guides, treatises, tip sheets, graphs and recipe books rather than simply pass along their knowledge in the workshop. And they tried to articulate what the new knowledge meant. The popularity of these texts coincided with the founding of a "new philosophy" that sought to investigate nature in a new way. Smith shows how this moment began in the unceasing trials of the craft workshop, and ended in the experimentation of the natural scientific laboratory. These epistemological developments have continued to the present day and still inform how we think about scientific knowledge"--


The Power of the Written Word

The Power of the Written Word
Author: Stephen Vincent Benét
Publisher:
Total Pages: 135
Release: 1942
Genre:
ISBN:

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The Power of the Written Word

The Power of the Written Word
Author: Sarah Avary
Publisher:
Total Pages: 8
Release: 2001
Genre: Book collecting
ISBN:

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The i Like Book

The i Like Book
Author: Lance Lucky Looney LLC.
Publisher:
Total Pages:
Release: 2011-08-01
Genre:
ISBN: 9780983326908

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Power Through the Written Word

Power Through the Written Word
Author: Robin C. Scarcella
Publisher: Heinle & Heinle Publishers
Total Pages: 320
Release: 1994
Genre: Education
ISBN: 9780838446683

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This book follows the Tapestry philosophy and it also features: multicultural reading modules in thematic units that explore the many facets of personal and societal power; unit-opening surveys provide unique input on the theme under discussion; audio tape supplements the readings and provides students with additional exposure to meaningful text.


Reading, Writing, and Rising Up

Reading, Writing, and Rising Up
Author: Linda Christensen
Publisher: Rethinking Schools
Total Pages: 203
Release: 2000
Genre: Education
ISBN: 0942961250

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Give students the power of language by using the inspiring ideas in this very readable book.


Advertising Secrets of the Written Word

Advertising Secrets of the Written Word
Author: Joseph Sugarman
Publisher:
Total Pages: 0
Release: 1998
Genre: Advertising copy
ISBN: 9781891686009

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Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.