The Power Of Customer Misbehavior PDF Download
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Author | : M. Fisher |
Publisher | : Springer |
Total Pages | : 167 |
Release | : 2013-11-01 |
Genre | : Business & Economics |
ISBN | : 1137348925 |
Download The Power of Customer Misbehavior Book in PDF, ePub and Kindle
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Author | : Ayantunji Gbadamosi |
Publisher | : Routledge |
Total Pages | : 666 |
Release | : 2017-11-22 |
Genre | : Business & Economics |
ISBN | : 1351819054 |
Download Young Consumer Behaviour Book in PDF, ePub and Kindle
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author | : Janet Sternberg |
Publisher | : Rowman & Littlefield |
Total Pages | : 232 |
Release | : 2012 |
Genre | : Computers |
ISBN | : 0761860118 |
Download Misbehavior in Cyber Places Book in PDF, ePub and Kindle
This book studies computer-mediated, interpersonal Internet activity up to the turn of the century, examining virtual misbehavior across a wide range of online environments. It also lays out the theoretical framework and fundamental ideas of media ecology, a branch of communication scholarship, highly relevant for understanding digital technology.
Author | : Rick Lewis |
Publisher | : |
Total Pages | : 158 |
Release | : 2010-08 |
Genre | : Business & Economics |
ISBN | : 9780986673009 |
Download 7 Rules You Were Born to Break: How Intelligent Misbehavior Can Help You and Your Organization Thrive Book in PDF, ePub and Kindle
7 Rules You Were Born to Break is an exploration of 7 rules we unconsciously obey and the power of breaking them. This book reveals the secrets of a professional misbehaver who turned his passion for mischief into a successful career as an internationally renowned entertainer. In his rise from the streets as a juggler, jester and busker, to the banquet halls of the corporate elite as a headlining comedian, Rick Lewis faced the 7 hidden rules that oppose our fulfillment and success. Lewis guides us through the silent shadows of our rule oriented society through his performing stories, illustrating with warmth, humor and passion the unwritten laws that disempower us and which we must break to claim our birthright to excellence. Celebrities and a break-dancing dwarf, Santa Claus and CEOs, may never have shared a stage so equally as they do in Lewis's inspiring and remarkable tales. From the top of his twelve-foot unicycle Lewis shows us how we can rise above mediocrity in our day to day lives and give our greatest hopes, aims and visions a fighting chance. Today Rick Lewis is a world-class corporate entertainer, comedian and speaker who has appeared at events attended by the Clintons, the Prime Minister of Canada, Bill Gates, the international board of Mastercard and upper management teams for Fortune 500 companies all over North America.
Author | : Richard H. Thaler |
Publisher | : W. W. Norton & Company |
Total Pages | : 502 |
Release | : 2015-05-11 |
Genre | : Business & Economics |
ISBN | : 0393246779 |
Download Misbehaving: The Making of Behavioral Economics Book in PDF, ePub and Kindle
Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award
Author | : John F. Taylor |
Publisher | : |
Total Pages | : 28 |
Release | : 1992-10-01 |
Genre | : Child rearing |
ISBN | : 9781884063794 |
Download Creative Answers to Misbehavior Book in PDF, ePub and Kindle
Author | : Laura Lake |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2009-05-11 |
Genre | : Business & Economics |
ISBN | : 0470449837 |
Download Consumer Behavior For Dummies Book in PDF, ePub and Kindle
Consumer behaviour.
Author | : Benoit B. Mandelbrot |
Publisher | : Profile Books |
Total Pages | : 352 |
Release | : 2010-10-01 |
Genre | : Business & Economics |
ISBN | : 1847651550 |
Download The (Mis)Behaviour of Markets Book in PDF, ePub and Kindle
This international bestseller, which foreshadowed a market crash, explains why it could happen again if we don't act now. Fractal geometry is the mathematics of roughness: how to reduce the outline of a jagged leaf or static in a computer connection to a few simple mathematical properties. With his fractal tools, Mandelbrot has got to the bottom of how financial markets really work. He finds they have a shifting sense of time and wild behaviour that makes them volatile, dangerous - and beautiful. In his models, the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.
Author | : Arch G. Woodside |
Publisher | : Emerald Group Publishing |
Total Pages | : 393 |
Release | : 2008-07-25 |
Genre | : Social Science |
ISBN | : 0762314516 |
Download Advances in Culture, Tourism and Hospitality Research Book in PDF, ePub and Kindle
Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?
Author | : Yoav Vardi |
Publisher | : Psychology Press |
Total Pages | : 360 |
Release | : 2003-09-12 |
Genre | : Business & Economics |
ISBN | : 1135630372 |
Download Misbehavior in Organizations Book in PDF, ePub and Kindle
Devoted to the study and management of misbehaviour in work organizations, this volume is divided into three parts. Part I discusses the prevalence of these phenomena; Part II explores important manifestations and antecedents; and Part III presents practical and methodological implications.