The Positioning Manual For Indie Consultants PDF Download
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| Author | : Philip Morgan |
| Publisher | : Ibex Publishing |
| Total Pages | : 176 |
| Release | : 2021-03-15 |
| Genre | : |
| ISBN | : 9781736797501 |
Download The Positioning Manual for Indie Consultants Book in PDF, ePub and Kindle
Specialization is frightening. Everybody says you should specialize, but the decision feels arbitrary, overwhelming, or frightening. You see the benefits for others (their value proposition is so clear!), but can't see how to get your business there. If you're don't understand how specialization works If you aren't sure if specialization can help your indie consulting business If you don't know how to choose a specialization If you don't know what to do once you've specialized... then The Positioning Manual for Indie Consultants is for you. You'll learn: What marketing actually is (for indie consultants, not product companies) How specialization and positioning relate to marketing. The benefits and the risks of specializing in a platform What marketing infrastructure that helps you earn new visibility The way fundamental marketing labor realates to specialization How to choose the right beachhead for your business How to navigate the risk of specializing The tradeoffs In the 5 ways of specializing The valuable opportunity that being *bad at marketing* presents We're doing good work. One day we decide want to do better work. This book is about how to get there. Specializing your indie consulting business has obvious benefits (visibility, momentum, impact, and profit) and non-obvious obstacles (fear, ineffective approach to deciding). This book helps you navigate those obstacles.
| Author | : Richard Newton |
| Publisher | : Pearson UK |
| Total Pages | : 221 |
| Release | : 2021-04-22 |
| Genre | : Business & Economics |
| ISBN | : 1292360852 |
Download Freelance Consultant, The: Your comprehensive guide to starting an independent business Book in PDF, ePub and Kindle
Freelance consulting, coaching, IT contracting and other self-employed professional roles are fast becoming the preferred way to find fulfilling work, generate a great income, and futureproof careers, whilst giving all the benefits and freedoms of being your own boss – but few know how to make it really work. The Freelance Consultant is the comprehensive guide into turning your expertise into a viable, and valuable, business. With independent consultant Richard Newton, you will discover a wealth of insider knowledge as well as a network of other successful advisors willing to share their stories. The Freelance Consultant will explain how to: • Setup, run and thrive in your freelance, consultant or coaching business. • Acquire those vital first paying clients. • Know what it takes to become a successful, differentiated and valuable advisor. • Build your business, define your services and set your prices. • Understand your customers and identify, manage, and retain key clients. • Keep developing and continually improving your skills an growing your business. Turn from amateur to pro with the help of The Freelance Consultant.
| Author | : Joel Dreskin |
| Publisher | : CRC Press |
| Total Pages | : 143 |
| Release | : 2015-12-22 |
| Genre | : Computers |
| ISBN | : 1317625501 |
Download A Practical Guide to Indie Game Marketing Book in PDF, ePub and Kindle
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
| Author | : |
| Publisher | : |
| Total Pages | : 217 |
| Release | : 2008 |
| Genre | : Consultants |
| ISBN | : 9781408250570 |
Download Smarter Consulting Book in PDF, ePub and Kindle
| Author | : Mike Michalowicz |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2020-04-28 |
| Genre | : Business & Economics |
| ISBN | : 059308442X |
Download Fix This Next Book in PDF, ePub and Kindle
From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur. The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things. Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up. Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.
| Author | : Robert Pratten |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Authorship |
| ISBN | : 9781515339168 |
Download Getting Started with Transmedia Storytelling Book in PDF, ePub and Kindle
This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
| Author | : Naomi Klein |
| Publisher | : Macmillan |
| Total Pages | : 520 |
| Release | : 2000-01-15 |
| Genre | : Business & Economics |
| ISBN | : 9780312203436 |
Download No Logo Book in PDF, ePub and Kindle
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
| Author | : Alison Green |
| Publisher | : Ballantine Books |
| Total Pages | : 306 |
| Release | : 2018-05-01 |
| Genre | : Business & Economics |
| ISBN | : 0399181822 |
Download Ask a Manager Book in PDF, ePub and Kindle
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
| Author | : Mandee Heller Adler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 160 |
| Release | : 2021-03-30 |
| Genre | : Education |
| ISBN | : 1119757924 |
Download To University and Beyond Book in PDF, ePub and Kindle
Learn how to use your time as a student to supercharge your career To University and Beyond: Launch Your Career in High Gear delivers a step-by-step guide to using your educational years to put you in the right position to accelerate your career, optimize your time, and build valuable and rewarding relationships. You’ll learn everything you need to know about taking advantage of the once-in-a-lifetime opportunity: the first ten years of your career. Broken down into 21 accessible chapters, To University and Beyond features a wide array of practical and strategic advice on topics like: How to write the perfect resume or CV How to hack your career path to achieve what you’ve always dreamt of How to access rarely used scholarships and grants How to find selective short-term learning programs How to thrive in a virtual learning environment How to get paid to learn with options beyond traditional degree programs How to communicate and present so people get your message Perfect for high school, college, and university students who want to make the most of their time and start their career off on the right foot, To University and Beyond provides a wealth of actionable advice you can put to work today.
| Author | : Indi Young |
| Publisher | : Rosenfeld Media |
| Total Pages | : 482 |
| Release | : 2008-02-01 |
| Genre | : Computers |
| ISBN | : 1933820195 |
Download Mental Models Book in PDF, ePub and Kindle
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
