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| Author | : Jim Kobs |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 420 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : |
Download Profitable Direct Marketing Book in PDF, ePub and Kindle
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
| Author | : Hans Peter Brondmo |
| Publisher | : Piatkus Books |
| Total Pages | : 257 |
| Release | : 2002-01-24 |
| Genre | : Customer relations |
| ISBN | : 9780749922375 |
Download The Eng@ged Customer Book in PDF, ePub and Kindle
This text provides step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement. It addresses issues such as how to make your e-mail communications welcome, when e-mail becomes spam, and maintaining privacy.
| Author | : David Shepard Associates |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 756 |
| Release | : 1999-04-21 |
| Genre | : Business & Economics |
| ISBN | : 9780071389266 |
Download The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy Book in PDF, ePub and Kindle
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 196 |
| Release | : 2013-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1613082320 |
Download No B.S. Direct Marketing Book in PDF, ePub and Kindle
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
| Author | : Lester Wunderman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Advertisers |
| ISBN | : 9781558508347 |
Download Being Direct Book in PDF, ePub and Kindle
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
| Author | : |
| Publisher | : |
| Total Pages | : 535 |
| Release | : 1990 |
| Genre | : Database management |
| ISBN | : |
Download The New Direct Marketing Book in PDF, ePub and Kindle
| Author | : Lois K. Geller |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 384 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 0195158695 |
Download Response Book in PDF, ePub and Kindle
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
| Author | : Edward L. Nash |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 520 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9780070460324 |
Download Direct Marketing Book in PDF, ePub and Kindle
This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it and grow with it! All the guidance you need is here in Direct Marketing. To reap the full profit potential of direct marketing, advertisers must keep on top of the latest changes in this fast-moving field without losing sight of the basics. Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing. And if you're considering infomercials, you'll learn all about producing, testing, and fulfilling orders through this specialized media format.
| Author | : Al Lautenslager |
| Publisher | : Entrepreneur Press |
| Total Pages | : 0 |
| Release | : 2005-10-04 |
| Genre | : Business & Economics |
| ISBN | : 9781932531718 |
Download Ultimate Guide to Direct Marketing Book in PDF, ePub and Kindle
Deliver the right message to the right target for the best results. Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place. With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry. Inside you'll find: The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each Treid-and-true direct-marketing methods like postcards and newsletters - and how to tailor them to today”s marketplace New, high-tech direct-marketing techniques that stay within the law-but generate response beyond your expectations Insider tricks to using out-of-the-ordinary methods - like sweepstakes, contests and more-to your best advantage How to develop, plan, implement and evaluate an entire direct-marketing campaign with lower costs and higher returns than you ever dreamed possible
| Author | : Lisa Spiller |
| Publisher | : SAGE |
| Total Pages | : 969 |
| Release | : 2020-01-09 |
| Genre | : Business & Economics |
| ISBN | : 1529712297 |
Download Direct, Digital & Data-Driven Marketing Book in PDF, ePub and Kindle
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
