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The Lost Tetrads of Marshall McLuhan

The Lost Tetrads of Marshall McLuhan
Author: Marshall McLuhan
Publisher: OR Books
Total Pages: 274
Release: 2017-05
Genre: Social Science
ISBN: 1682190978

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Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.


The Digital Critic

The Digital Critic
Author: Robert Barry
Publisher: OR Books
Total Pages: 204
Release: 2017-11-30
Genre: Literary Criticism
ISBN: 1682190773

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What do we think of when we think of literary critics? Enlightenment snobs in powdered wigs? Professional experts? Cloistered academics? Through the end of the 20th century, book review columns and literary magazines held onto an evolving but stable critical paradigm, premised on expertise, objectivity, and carefully measured response. And then the Internet happened. From the editors of Review 31 and 3:AM Magazine, The Digital Critic brings together a diverse group of perspectives—early-adopters, Internet skeptics, bloggers, novelists, editors, and others—to address the future of literature and scholarship in a world of Facebook likes, Twitter wars, and Amazon book reviews. It takes stock of the so-called Literary Internet up to the present moment, and considers the future of criticism: its promise, its threats of decline, and its mutation, perhaps, into something else entirely. With contributions from Robert Barry, Russell Bennetts, Michael Bhaskar, Louis Bury, Lauren Elkin, Scott Esposito, Marc Farrant, Orit Gat, Thea Hawlin, Ellen Jones, Anna Kiernan, Luke Neima, Will Self, Jonathon Sturgeon, Sara Veale, Laura Waddell, and Joanna Walsh.


Folding the Red into the Black

Folding the Red into the Black
Author: Walter Mosley
Publisher: OR Books
Total Pages: 128
Release: 2016-12-01
Genre: Political Science
ISBN: 1682190498

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Walter Mosley is one of America’s bestselling novelists, known for his critically acclaimed series of mysteries featuring private investigator Easy Rawlins. His writing is hard-hitting, often limned with a political subtext, and aimed at a broad audience. Years ago, when Mosley was working on a doctorate in political theory, he envisioned writing very different kinds of books from those for which he has become celebrated. But once you’ve been tagged as a novelist, and in Mosley’s case, a genre writer, even a bestselling one, it is hard to get an airing for ideas that cross those boundaries. Folding the Red into the Black has grown out of Mosley’s public talks, which have gotten both enthusiastic and agitated responses, making him feel the ideas in those talks should be explored in greater depth. Mosley’s is an elastic mind, and in this short polemic he frees himself to explore some novel ideas. He draws on personal experiences and insights as an African-American, a Jew, and one of our great writers to present an alternative manifesto of sorts: “We need to throw off the unbearable weight of bureaucratic capitalist and socialist demands; demands that exist to perpetuate these systems, not to praise and raise humanity to its full promise. And so I propose the word, the term Untopia.”


People Get Ready!

People Get Ready!
Author: Christine Berry
Publisher: OR Books
Total Pages: 240
Release: 2019-05-01
Genre: Political Science
ISBN: 1682191982

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Jeremy Corbyn’s Labour stands on the brink of power, promising a fundamental re-ordering of British politics. But what, in practice, will this entail? How can a radical government stand up to an establishment that is hostile to any significant redistribution of wealth and power? People Get Ready!dives into the nitty gritty of what’s needed to bring about transformative change. Unlike a decade ago, the left’s problem is no longer a shortage of big ideas. Inside and outside the Labour Party, an agenda for new forms of public and community ownership is taking shape. Today the biggest danger facing the left is lack of preparedness—the absence of strategies that can make these ideas a reality. People Get Ready! draws on previous attempts at radical change, from the election of Labour at the end of the Second World War and the progressive early days of Mitterrand’s presidency in France, to Tony Benn’s battles with Harold Wilson and Margaret Thatcher’s icy insistence that there was no alternative to free markets. These stories highlight the importance of knowing your allies and, even more, your enemies, of being ready to deal with sabotage and resistance from the highest levels, of being bold enough to transform the structures of government, and of having a mass movement that can both support the leadership and hold it to its radical programme when the going gets tough. Remarkably, democratic socialism in Britain is closer to government than in any other European country. The responsibilities this brings for those supporting the Corbyn project are as great as the opportunities it presents. But there isn’t much time to get ready …


The Spread Mind

The Spread Mind
Author: Riccardo Manzotti
Publisher:
Total Pages: 304
Release: 2018-01-23
Genre: Philosophy
ISBN: 9781944869496

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An Italian philosopher, psychologist and robotics engineer, Manzotti presents an alternative and ecological hypothesis about how consciousness exists in the real world.


Digination

Digination
Author: Robert C. MacDougall
Publisher: Lexington Books
Total Pages: 322
Release: 2011-11-21
Genre: Technology & Engineering
ISBN: 161147440X

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Digination offers an inter-disciplinary, broad overview of the psychic, social, and institutional effects of some of the most popular digital communication technologies and applications operating today. Written in an engaging style appropriate for non-specialist readers interested in broadening their awareness and enhancing their understanding of popular trends in media use.


Laws of Media

Laws of Media
Author: Marshall McLuhan
Publisher:
Total Pages: 272
Release: 1988
Genre: Language Arts & Disciplines
ISBN:

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In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.


Welcome to Hell World

Welcome to Hell World
Author: Luke O'Neil
Publisher: OR Books
Total Pages: 244
Release: 2019-10-01
Genre: Biography & Autobiography
ISBN: 1682192156

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When Luke O’Neil isn’t angry, he’s asleep. When he’s awake, he gives vent to some of the most heartfelt, political and anger-fueled prose to power its way to the public sphere since Hunter S. Thompson smashed a typewriter’s keys. Welcome to Hell World is an unexpurgated selection of Luke O’Neil’s finest rants, near-poetic rhapsodies, and investigatory journalism. Racism, sexism, immigration, unemployment, Marcus Aurelius, opioid addiction, Iraq: all are processed through the O’Neil grinder. He details failings in his own life and in those he observes around him: and the result is a book that is at once intensely confessional and an energetic, unforgettable condemnation of American mores. Welcome to Hell World is, in the author’s words, a “fever dream nightmare of reporting and personal essays from one of the lowest periods in our country in recent memory.” It is also a burning example of some of the best writing you’re likely to read anywhere.


Marshall McLuhan

Marshall McLuhan
Author: Philip Marchand
Publisher: MIT Press
Total Pages: 348
Release: 1998
Genre: Biography & Autobiography
ISBN: 9780262631860

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A new look at the man who gave us ideas "the medium is the message" and "global village".


McLuhan: A Guide for the Perplexed

McLuhan: A Guide for the Perplexed
Author: W. Terrence Gordon
Publisher: A&C Black
Total Pages: 215
Release: 2010-02-25
Genre: Social Science
ISBN: 1441143807

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Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.