The Internet And The 2020 Campaign PDF Download
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| Author | : Terri L. Towner |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 305 |
| Release | : 2021-10-18 |
| Genre | : Political Science |
| ISBN | : 1793610444 |
Download The Internet and the 2020 Campaign Book in PDF, ePub and Kindle
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.
| Author | : Bruce Bimber |
| Publisher | : Oxford University Press |
| Total Pages | : 235 |
| Release | : 2003-09-11 |
| Genre | : Political Science |
| ISBN | : 0198034571 |
Download Campaigning Online Book in PDF, ePub and Kindle
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
| Author | : Leticia Bode |
| Publisher | : Brookings Institution Press |
| Total Pages | : 276 |
| Release | : 2020-05-26 |
| Genre | : Political Science |
| ISBN | : 0815731922 |
Download Words That Matter Book in PDF, ePub and Kindle
How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
| Author | : Jennifer Stromer-Galley |
| Publisher | : Oxford Studies in Digital Poli |
| Total Pages | : 305 |
| Release | : 2019 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0190694041 |
Download Presidential Campaigning in the Internet Age Book in PDF, ePub and Kindle
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
| Author | : Jody C Baumgartner |
| Publisher | : Taylor & Francis |
| Total Pages | : 152 |
| Release | : 2023-06-30 |
| Genre | : Political Science |
| ISBN | : 1000909190 |
Download Political Marketing and the Election of 2020 Book in PDF, ePub and Kindle
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning. The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens. Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
| Author | : Jennifer Stromer-Galley |
| Publisher | : Oxford University Press |
| Total Pages | : 241 |
| Release | : 2014 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0199731934 |
Download Presidential Campaigning in the Internet Age Book in PDF, ePub and Kindle
Draws on data from the past five presidential campaigns, including interviews with staff Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns Offers historical contextualization of presidential campaign practices and their adoption of DCTs Considers how political campaigning is changing with the adoption of DCTs
| Author | : Erika Franklin Fowler |
| Publisher | : Routledge |
| Total Pages | : 241 |
| Release | : 2018-05-04 |
| Genre | : Political Science |
| ISBN | : 0429977905 |
Download Political Advertising in the United States Book in PDF, ePub and Kindle
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
| Author | : Dan Schill |
| Publisher | : Taylor & Francis |
| Total Pages | : 303 |
| Release | : 2024-03-11 |
| Genre | : Political Science |
| ISBN | : 1003836755 |
Download Social Media Politics Book in PDF, ePub and Kindle
Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas. This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.
| Author | : Darren Lilleker |
| Publisher | : Routledge |
| Total Pages | : 217 |
| Release | : 2013-03 |
| Genre | : Political Science |
| ISBN | : 1136815309 |
Download Political Campaigning, Elections and the Internet Book in PDF, ePub and Kindle
This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.
| Author | : Jody C Baumgartner |
| Publisher | : Lexington Books |
| Total Pages | : 385 |
| Release | : 2017-08-22 |
| Genre | : Political Science |
| ISBN | : 1498542972 |
Download The Internet and the 2016 Presidential Campaign Book in PDF, ePub and Kindle
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
