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The Influencing Option

The Influencing Option
Author: Libby Wagner
Publisher: Stylus Publishing (VA)
Total Pages: 0
Release: 2010
Genre: Corporate culture
ISBN: 9781906403607

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Although position power may afford short-term results and compliance, the constant upkeep of such interactions can be exhausting, not to mention wreak havoc via highly negative impacts on business results in the long-term. Though many books on the market today address leadership techniques, styles and philosophies, none actually help those leaders talk to people via a language and philosophy that works for the long-term. The Influencing Optionis rooted firmly in values and behavior-based principles of influencing (as opposed to commanding or ordering) which supports integrity and drives commitment. This influencing model offers multiple options so that those who use it are able to gain behavioral commitment without relying on conflict, heavy-handed authority or guilt. Instead, specificity and candor are among its most compelling tools. This unique model for leadership communication has proven its ability time and again to develop loyal and lasting followings of participants and practitioners. Libby Wagner runs workshops in companies large and small across the US. Typically, graduates of these courses want to know how they can bring this pragmatic, uplifting model into their current organization. And the time is right for such a book! Harvard Business Reviewrecently focused an issue on "rebuilding trust" by exhorting leaders to step up to such critical business challenges as loss of faith in business leaders and gross violations of ethical business conduct. The cry to "lead with integrity" is growing as business searches for ways its leaders can take the high road in managing as they evolve "commitment cultures" that are at once transparent, participatory and sustainable. Influencing as a leadership/management strategy can fill this need. The Influencing Optionshows how to integrate "influencing training skills" steeped in respect, empathy, specificity and genuineness and thus fill a need unmet by current leadership/management books on the market.


The Choice Factory

The Choice Factory
Author: Richard Shotton
Publisher: Harriman House Limited
Total Pages: 111
Release: 2018-02-12
Genre: Business & Economics
ISBN: 0857196103

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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.


The Influencing Machine: Brooke Gladstone on the Media

The Influencing Machine: Brooke Gladstone on the Media
Author: Brooke Gladstone
Publisher: W. W. Norton & Company
Total Pages: 192
Release: 2011-05-23
Genre: Social Science
ISBN: 0393083543

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"Mind-opening, thought-provoking and incredibly timely… An absolutely spectacular read."—Cory Doctorow, BoingBoing A million listeners trust NPR's Brooke Gladstone to guide them through the complexities of the modern media. Bursting onto the page in vivid comics by acclaimed artist Josh Neufeld, this brilliant radio personality guides us through two millennia of media history, debunking the notion that "The Media" is an external force beyond our control and equipping us to be savvy consumers and shapers of the news. Owing to the graphic format, this book is readable only on larger screens and devices.


How to Win Friends and Influence People

How to Win Friends and Influence People
Author:
Publisher: ببلومانيا للنشر والتوزيع
Total Pages: 304
Release: 2024-02-17
Genre: Business & Economics
ISBN:

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You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.


Influencing Up

Influencing Up
Author: Allan R. Cohen
Publisher: John Wiley & Sons
Total Pages: 28
Release: 2012-06-26
Genre: Business & Economics
ISBN: 1118038452

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The authors of the classic Influence Without Authority explain the unique challenges of influencing powerful people Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them. If you're afraid of retaliation or just unclear as to how to change a senior person's behavior, don't stay paralyzed. Influencing Up gives you the tools to bridge the power gap. Offers practical advice about how to turn your relationship with your boss into a partnership in which both parties benefit Explains what powerful people care about Shows how to overcome power gaps by developing more partner-like relationships Learn what a great partnership with your boss can do for your career—and your mental health!


Strategy in Information and Influence Campaigns

Strategy in Information and Influence Campaigns
Author: Jarol B. Manheim
Publisher: Routledge
Total Pages: 14
Release: 2011-01-24
Genre: Political Science
ISBN: 1136842179

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Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.


Up and to the Right

Up and to the Right
Author: Richard Stiennon
Publisher: It-Harvest Press
Total Pages: 188
Release: 2012-05-01
Genre:
ISBN: 9780985460709

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UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.


Fashion Marketing

Fashion Marketing
Author: Caroline Le Bon
Publisher: Business Expert Press
Total Pages: 136
Release: 2014-10-10
Genre: Business & Economics
ISBN: 160649905X

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Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.


Real Influence

Real Influence
Author: Mark Goulston
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 273
Release: 2013
Genre: Business & Economics
ISBN: 081442015X

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People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com


Influencing with Integrity

Influencing with Integrity
Author:
Publisher: Syntony Publishing
Total Pages: 292
Release: 1983
Genre: Business communication
ISBN: 9780961317201

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Presents the author's theory of communication (called Syntonics model) based on neurolinguistic programming (NLP). Mastery of these management tactics will increase your ability to communicate and maximize your verbal and nonverbal impact.