The Impact Of University Image Attributes On Students Satisfaction And Loyalty PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Impact Of University Image Attributes On Students Satisfaction And Loyalty PDF full book. Access full book title The Impact Of University Image Attributes On Students Satisfaction And Loyalty.
Author | : Stephanie Su Chen Yap |
Publisher | : |
Total Pages | : 122 |
Release | : 2012 |
Genre | : Consumer satisfaction |
ISBN | : |
Download The Impact of University Image Attributes on Students' Satisfaction and Loyalty Book in PDF, ePub and Kindle
Author | : Simon Marginson |
Publisher | : Cambridge University Press |
Total Pages | : 290 |
Release | : 2000-10 |
Genre | : Education |
ISBN | : 9780521794480 |
Download The Enterprise University Book in PDF, ePub and Kindle
Throughout the industrialised world, universities have undergone remarkable changes since the mid-1980s. In Australia, interest has been intense, and publication of The Enterprise University was very timely. First published in 2001, it was the first systematic study of the Australian system since the momentous Dawkins reforms ten years earlier. The book is grounded in case studies of most of the major Australian universities: the authors interviewed a large number of senior managers. They also have taken account of global trends and have prepared the book in the light of international research on the university as an institution. The authors contend that the modern university can be understood as an 'enterprise university', characterised by corporate-style executive leadership. In a hard-hitting conclusion they propose novel policies and directions for Australia's higher education system.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1829 |
Release | : 2020-07-24 |
Genre | : Education |
ISBN | : 1799834395 |
Download Research Anthology on Preparing School Administrators to Lead Quality Education Programs Book in PDF, ePub and Kindle
The delivery of quality education to students relies heavily on the actions of an institution’s administrative staff. Effective leadership strategies allow for the continued progress of modern educational initiatives. It is crucial to investigate how effective administrators lead their organizations in challenging and difficult times and promote the accomplishments of their organization. Research Anthology on Preparing School Administrators to Lead Quality Education Programs is a vital reference source that offers theoretical and pedagogical research concerning the management of educational systems on both the national and international scale. It also explores academic administration as well as administrative effectiveness in achieving organizational goals. Highlighting a range of topics such as strategic planning, human resources, and school culture, this multi-volume book is ideally designed for educators, administrators, principals, superintendents, board members, researchers, academicians, policymakers, and students.
Author | : William H. Ittelson |
Publisher | : |
Total Pages | : 210 |
Release | : 1973 |
Genre | : Psychology |
ISBN | : |
Download Environment and Cognition Book in PDF, ePub and Kindle
Author | : Derek Curtis Bok |
Publisher | : |
Total Pages | : 152 |
Release | : 1990 |
Genre | : Education |
ISBN | : |
Download Universities and the Future of America Book in PDF, ePub and Kindle
Former Harvard president Bok asks what universities can do to promote higher levels of ethical responsibility and help the nation address its urgent social problems and its competitive international position.
Author | : Nugzar Todua |
Publisher | : |
Total Pages | : 0 |
Release | : 2021 |
Genre | : |
ISBN | : |
Download Impact of the University Image on the Choice of Enrollees (TSU Example). Book in PDF, ePub and Kindle
Article shows that image of the universities is a powerful lever affecting choice of the higher education institution by the enrollees. The authors, based on analysis of different literary sources,regard that the elements of the higher education institutions image include the indicators showing thelevels of education services, professors and leaders, as well visual characteristics, social and businessactivities and originality of universities. In the authors' opinion, the higher education institution shouldtake care about formation of its image from the date of institution's establishment. They should careabout high level of education, satisfaction and loyalty of the staff members and students,professionalism of the professors and teachers, as well as infrastructure and some other factors thatensure positive assessment of its activities from the side of public. The article emphasizes that today inGeorgia the image of higher education institution is the powerful instrument for attraction of theenrollees and key factor determining employment of the graduates. And as the instrument for formationand maintenance of the university's image the authors offer extensive application of marketingapproaches at the education service market.
Author | : Christian Grönroos |
Publisher | : |
Total Pages | : 9 |
Release | : 1989 |
Genre | : |
ISBN | : |
Download Defining Marketing Book in PDF, ePub and Kindle
Author | : Oliver Mühlich |
Publisher | : diplom.de |
Total Pages | : 188 |
Release | : 2007-05-30 |
Genre | : Business & Economics |
ISBN | : 3956362411 |
Download ASB Summer University 2006: Assessment of student satisfaction with a threefold approach Book in PDF, ePub and Kindle
Inhaltsangabe:Abstract: The aim of the research presented here is to assess student satisfaction at the Aarhus School of Business (ASB) for the Summer University that was first introduced in July 2006. The European Performance Satisfaction Index (EPSI) was adapted to incorporate student satisfaction in order to reach this aim, and was used as the main approach in our thesis. The necessary data was gathered from online surveys we derived from the students. Two studies complemented this model. On the one hand, structured interviews were conducted with all relevant lecturers and on the other hand, a survey was conducted in two waves with Summer University participants. In the first wave, the students initial expectations were measured and in the second wave it was the degree of fulfilment for these expectations that were measured. Results from the EPSI model indicated that participants of the Summer University were satisfied overall with the program and will remain loyal. Surprisingly however, the variable image showed no direct impact on perceived value, satisfaction, and loyalty. The results from the interviews showed that lecturers were well chosen, but not adequately prepared for the program. In addition, the survey results indicated that expectations were to some degree fulfilled, but certain attributes of lecture quality experienced a negative disconfirmation of expectations. Furthermore, the direct comparison of data from the lecturers and the students suggested problems with the information flow between ASB, the lecturers, and the students. From these findings it can be concluded that overall, the Summer University was a success in the introduction of a new study program; however, there are some areas that need to be improved. Thus, our suggestions include new positioning and better marketing for next year, concrete improvement of quality attributes and information flow, and a strategy for sustainability and expansion of the Summer University. Our work successfully presents student satisfaction with a threefold approach, not used hitherto. Combining all three approaches in one dissertation and establishing linkages and interrelations between them, provides an extensive insight towards student satisfaction. Considering ASB Summer University took place for the first time in 2006, the insights we provide and the recommendations we are able to give, will influence the further organisational and managerial development of the program. When [...]
Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 168 |
Release | : 1983 |
Genre | : Marketing |
ISBN | : |
Download Emerging Perspectives on Services Marketing Book in PDF, ePub and Kindle
Author | : Lucica Matei |
Publisher | : Matei Lucica |
Total Pages | : 662 |
Release | : 2010 |
Genre | : |
ISBN | : 9737095146 |
Download Regulation and Best Practices in Public and Nonprofit Marketing Book in PDF, ePub and Kindle
The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.