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The Global PR Revolution

The Global PR Revolution
Author: Maxim Behar
Publisher: Simon and Schuster
Total Pages: 392
Release: 2019-10-01
Genre: Business & Economics
ISBN: 162153717X

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“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.


The First Global Revolution

The First Global Revolution
Author: Alexander King
Publisher:
Total Pages: 234
Release: 1992
Genre:
ISBN:

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The Fourth Revolution

The Fourth Revolution
Author: John Micklethwait
Publisher: Penguin
Total Pages: 322
Release: 2015-07-14
Genre: Business & Economics
ISBN: 0143127608

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From the bestselling authors of The Right Nation, a visionary argument that our current crisis in government is nothing less than the fourth radical transition in the history of the nation-state Dysfunctional government: It’s become a cliché, and most of us are resigned to the fact that nothing is ever going to change. As John Micklethwait and Adrian Wooldridge show us, that is a seriously limited view of things. In fact, there have been three great revolutions in government in the history of the modern world. The West has led these revolutions, but now we are in the midst of a fourth revolution, and it is Western government that is in danger of being left behind. Now, things really are different. The West’s debt load is unsustainable. The developing world has harvested the low-hanging fruits. Industrialization has transformed all the peasant economies it had left to transform, and the toxic side effects of rapid developing world growth are adding to the bill. From Washington to Detroit, from Brasilia to New Delhi, there is a dual crisis of political legitimacy and political effectiveness. The Fourth Revolution crystallizes the scope of the crisis and points forward to our future. The authors enjoy extraordinary access to influential figures and forces the world over, and the book is a global tour of the innovators in how power is to be wielded. The age of big government is over; the age of smart government has begun. Many of the ideas the authors discuss seem outlandish now, but the center of gravity is moving quickly. This tour drives home a powerful argument: that countries’ success depends overwhelmingly on their ability to reinvent the state. And that much of the West—and particularly the United States—is failing badly in its task. China is making rapid progress with government reform at the same time as America is falling badly behind. Washington is gridlocked, and America is in danger of squandering its huge advantages from its powerful economy because of failing government. And flailing democracies like India look enviously at China’s state-of-the-art airports and expanding universities. The race to get government right is not just a race of efficiency. It is a race to see which political values will triumph in the twenty-first century—the liberal values of democracy and liberty or the authoritarian values of command and control. The stakes could not be higher.


Revolution in Development

Revolution in Development
Author: Christy Thornton
Publisher: University of California Press
Total Pages: 310
Release: 2021-01-05
Genre: History
ISBN: 0520297164

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Revolution in Development uncovers the surprising influence of postrevolutionary Mexico on the twentieth century's most important international economic institutions. Drawing on extensive archival research in Mexico, the United States, and Great Britain, Christy Thornton meticulously traces how Mexican officials repeatedly rallied Third World leaders to campaign for representation in global organizations and redistribution through multilateral institutions. By decentering the United States and Europe in the history of global economic governance, Revolution in Development shows how Mexican economists, diplomats, and politicians fought for more than five decades to reform the rules and institutions of the global capitalist economy. In so doing, the book demonstrates, Mexican officials shaped not only their own domestic economic prospects but also the contours of the project of international development itself.


The Global Public Management Revolution

The Global Public Management Revolution
Author: Donald F. Kettl
Publisher: Rowman & Littlefield
Total Pages: 96
Release: 2006-05-24
Genre: Political Science
ISBN: 0815797745

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Over the last quarter century, governments around the world have launched ambitious efforts to reform how they manage their programs. Citizens have demanded smaller, cheaper, more effective governments. They have also asked for more programs and better services. To resolve this paradox, governments have experimented with scores of ideas to be more productive, improve performance, and reduce costs. In this new edition of T he Global Public Management Revolution, Donald F. Kettl charts the basic models of reform that are being employed worldwide. Reviewing the standard strategies and tactics behind these reforms, Kettl identifies six common core ideas: the search for greater productivity; more public reliance on private markets; a stronger orientation toward service; more decentralization from national to subnational governments; increased capacity to devise and track public policy; and tactics to enhance accountability for results. Kettl predicts that reform and reinvention will likely become mantras for governments of all stripes. Ultimately, this strategy means coupling the reform impulse with governance—government's increasingly important relationship with civil society and the institutions that shape modern life.


The Unfinished Global Revolution

The Unfinished Global Revolution
Author: Mark Malloch Brown
Publisher:
Total Pages: 260
Release: 2011
Genre: Economic development
ISBN: 9781846141058

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The Unfinished Global Revolution is a front-line view of the challenges of leadership and the importance of creating greater global cooperation. The former United Nations Deputy Secretary-General, Mark Malloch-Brown diagnoses the central global predicament of the 21st century. As we have become more integrated, we have also become less governed. National governments are no longer equipped to address complex global issues. From climate change to poverty, international organizations have not yet been empowered to step into the breach. The Unfinished Global Revolution chronicles how over the past few decades, domestic problems - from unemployment to environmental distress - have international roots. Increasingly, ad hoc arrangements between NGOs, civil society and the private sector are filling in the gap created by the failures of individual governments. Malloch-Brown urges us to embrace these evermore powerful international institutions and the values needed to underpin a truly globalist agenda - the rule of law, human rights, and greater opportunity for all. Now is the moment for creative statesmanship to form a new approach to global politics, one that will produce stronger international institutions that revive rather than replace national governments. Malloch-Brown has been at the centre of recent world events. Drawing on his experiences at the frontlines of international development - from Cambodia to Darfur, Washington to UN headquarters - Malloch-Brown provides a personal, on-the-ground view of seemingly abstract challenges and forecasts the way forward in global politics. This book should be required reading for all policy makers, politicians and concerned citizens of the world.


The Information Revolution and World Politics

The Information Revolution and World Politics
Author: Elizabeth C. Hanson
Publisher: Rowman & Littlefield Publishers
Total Pages: 280
Release: 2008-01-28
Genre: Political Science
ISBN: 1461644496

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This readable and cogent book provides a much-needed overview of the information revolution in a global context. First tracing the historical evolution of communications since the development of the printing press, Elizabeth C. Hanson then explores the profound ways that new information and communication technologies are transforming international relations. More people have access to more diverse sources of information than ever before, as well as a greater capacity to influence national and international agendas. More transcontinental channels of contact are available to more people in the world at far less cost than ever before in history. Hanson illustrates how these dramatic changes have raised a set of key questions: What is the impact of the information revolution on diplomacy, foreign policymaking, and the conduct of war? How are these new technologies affecting the structure of the global economy and the distribution of the world's wealth? How and to what extent are they affecting the nation-state—its centrality in the international system, its sovereignty, and its relationship to its citizens? In answering these questions, Hanson considers the controversies over the present and future impact of a radically new information and communications environment as part of larger debates over globalization and the role of technology in historical change. Her carefully chosen case studies and judicious use of relevant research provide a firm basis for readers to evaluate competing arguments on this contentious issue.


Transforming Global Information and Communication Markets

Transforming Global Information and Communication Markets
Author: Peter F. Cowhey
Publisher: MIT Press
Total Pages: 353
Release: 2012-01-13
Genre: Computers
ISBN: 0262260549

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Innovation in information and communication technology (ICT) fuels the growth of the global economy. How ICT markets evolve depends on politics and policy, and since the 1950s periodic overhauls of ICT policy have transformed competition and innovation. For example, in the 1980s and the 1990s a revolution in communication policy (the introduction of sweeping competition) also transformed the information market. Today, the diffusion of Internet, wireless, and broadband technology, growing modularity in the design of technologies, distributed computing infrastructures, and rapidly changing business models signal another shift. This pathbreaking examination of ICT from a political economy perspective argues that continued rapid innovation and economic growth require new approaches in global governance that will reconcile diverse interests and enable competition to flourish. The authors (two of whom were architects of international ICT policy reforms in the 1990s) discuss this crucial turning point in both theoretical and practical terms.


The Global Revolution

The Global Revolution
Author: Silvio Pons
Publisher: OUP Oxford
Total Pages: 401
Release: 2014-08-28
Genre: History
ISBN: 0191015024

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The Global Revolution. A History of International Communism 1917-1991 establishes a relationship between the history of communism and the main processes of globalization in the past century. Drawing on a wealth of archival sources, Silvio Pons analyses the multifaceted and contradictory relationship between the Soviet Union and the international communist movement, to show how communism played a major part in the formation of our modern world. The volume presents the argument that during the age of wars from 1914 to 1945, the establishment of the Soviet state in Russia and the birth of the communist movement had an enormous impact because of their promise of world revolution and international civil war. Such perspective appeared even more plausible in the aftermath of the Second World War and of revolution in China, which paved the way for the expansion of communism in the post-colonial world. Communism challenged the West in the Cold War - by means of anti-capitalist modernization and anti-imperialist mobilization - showing itself to be a powerful factor in the politicization of global trends. However, the international legitimacy of communism declined rapidly in the post-war era. Soviet power exposed its inability to exercise hegemony, as distinct from domination. The consequences of Sovietization in Europe and the break between the Soviet Union and China were the primary reasons for the decline of communist influence and appeal. Since communism lost its political credibility and cultural cohesion, its global project had failed. The ground was prepared for the devastating impact of Western globalization on communist regimes in Europe and the Soviet Union.


The Information Revolution and Developing Countries

The Information Revolution and Developing Countries
Author: Ernest J. Wilson (III.)
Publisher: MIT Press
Total Pages: 462
Release: 2004
Genre: Business & Economics
ISBN: 9780262232302

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An analysis of the problems and possibilities of the information revolution in developing countries, taking into account political, institutional, and cultural dynamics and structures.