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In the valuable business guide Crisis Communications: A Primer for Teams, author Al Czarnecki APR: Outlines the roles of key players prior to and during a crisis situation Describes aspects of planning and operational factors relevant to crisis communications, and Details how to keep your team available and functioning throughout a disaster With more than 130 subtopics and 220 links to Web-based resources, your team will find this a rich and useful resource! "Succinct, practical and serious advice... lays down the roles senior managers should play... delves right into the practicalities... emphasizes organizational details and adaptability... A constructive primer on being prepared." —Kirkus Reviews "Solid... Versatile... Thorough... It can be used to implement the Cadillac version of crisis plans, or used for simple solutions that can be 'cherry-picked' to suit any budget or context." —Pierrette Leonard APR, Fellow CPRS, in a review on the CPRS National site "A superb resource that prompts all kinds of considerations that will help your people work better as a team and communicate effectively during a crisis. I recommend it for graduate and undergraduate courses in business continuity and incident response." —M. E. Kabay, PhD, CISSP-ISSMP, Associate Professor, Information Assurance, Norwich University "A comprehensive look at crisis communications planning... practical tools... a terrific read for anyone interested in crisis communications, including executives outside of PR." —Rachelle Khalaf, Account Manager, Torchia Communications "CEOs and business continuity and public affairs professionals will find this a worthwhile read. It flows well and offers a trove of practical information." —Elizabeth Beaver, CBCP, FBC, Past President, Disaster Recovery Information Exchange (Toronto) "HR had better have its ducks in a row when a crisis or disaster occurs. This book, well organized and to-the-point, will be a great reference for making that happen." —George Pearson, editor and publisher (retired), Canadian HR Reporter The book is on the reading list for the MBA in Public Relations at the DeGroote School of Business at McMaster University (Canada) and the MSc in Emergency Management at Dublin City University (Ireland). "Many books are long on text, short on ideas, and discarded during a crisis... Al has captured the essentials in checklist and bullet point format. I recommend his book to my students." —Alain Normand, Professor, Emergency Information Management, York University, Sheridan College "An excellent book in terms of content and as a learning tool for any disaster and emergency management professional — the material is well organized, systematically discussed and critically analyzed in way that is just right for a classroom setting." —Niru Nirupama, PhD, Assistant Professor and Coordinator of Emergency Management, School of Administrative Studies, York University "An excellent starting point for those new to crisis communications as well as for smaller organizations without access to extensive resources... " —Phil Rothstein in Continuity Insights magazine "Very well done. It delivers a wealth of great information and processes." —Gayle Mitcham, CBCP "A 'must-have' for business management..." —Midwest Book Review Written as a handbook for senior
