The Effect Of Social Media Influencers Communications On Generation Z Towards E Banking PDF Download
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Author | : Germien Amer |
Publisher | : The Writer Operation |
Total Pages | : 124 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : |
Download The effect of Social Media Influencers’ Communications on Generation-Z towards e-banking Book in PDF, ePub and Kindle
The book measures the effect power of influence marketing communications on generation Z known as the digital natives —————— The book explores how influencing communications has change generation Z culture, financial habits and ideologies towards e-payment solutions ——————— The book identifies the best practices the best practices for influencing communications highlighting their credibility factors that enrich brands perception, maximize customer awareness and loyalty
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Tobias Endress |
Publisher | : CRC Press |
Total Pages | : 201 |
Release | : 2024-03-13 |
Genre | : Business & Economics |
ISBN | : 1003847595 |
Download Digital Project Practice for Banking and FinTech Book in PDF, ePub and Kindle
New technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved. API-based ecosystems have become the new normal and collaboration in the financial and banking industry has reached new levels. Digital Project Practice for Banking and FinTech focuses on technology changes in the financial industry and their implications for business practice. A combination of practical experience in the field as well as academic research, the book explores a wide range of topics in the multifaceted landscape of FinTech. It examines the industry’s various dimensions, implications, and potential based on academic research and practice. From project management in the digital era to the regulation and supervision of FinTech companies, the book delves into distinct aspects of this dynamic field, offering valuable insights and practical knowledge. It provides an in-depth overview of various unfolding developments and how to deal with and benefit from them. The book begins by exploring the unique challenges and opportunities project management presents in the digital era. It examines the evolving role of project management and provides strategies for effectively navigating the complexities of digital transformation initiatives. The book then covers such topics as: Financial Technology Canvas, a powerful tool for facilitating effective communication within fintech teams Process automation implementation in the financial sector and related benefits, challenges, and best practices to drive operational efficiency and enhance customer experiences Robotic process automation in financial institutions Cyptoeconomics and its potential implications for the diffusion of payment technologies The efficiency and risk factors associated with digital disruption in the banking sector. At its core, this book is about real-world practice in the digital banking industry. It is a source of different perspectives and diverse experiences from the global financial and banking industry. .
Author | : José M. Álvarez-Monzoncillo |
Publisher | : Taylor & Francis |
Total Pages | : 262 |
Release | : 2022-08-08 |
Genre | : Business & Economics |
ISBN | : 100068699X |
Download The Dynamics of Influencer Marketing Book in PDF, ePub and Kindle
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Author | : Singh, Dharmendra |
Publisher | : IGI Global |
Total Pages | : 322 |
Release | : 2024-04-16 |
Genre | : Business & Economics |
ISBN | : |
Download Revolutionizing Customer-Centric Banking Through ICT Book in PDF, ePub and Kindle
Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save, invest, and participate fully in the economy. Despite the rapid advancements in information and communication technology (ICT), millions of people remain underserved by traditional banking systems. Revolutionizing Customer-Centric Banking Through ICT addresses this critical issue by exploring how ICT innovations can revolutionize financial services in developing countries. By offering a comprehensive review of digital transformation in banking, the book highlights the potential of mobile banking, digital payment systems, and blockchain technology to bridge the financial inclusion gap. It showcases real-world examples and cutting-edge strategies, motivating entrepreneurs, financial institutions, and policymakers to embrace technology-driven financial solutions. The book also aims to educate readers about the transformative impact of ICT on financial services, empowering them to make informed decisions to enhance their economic well-being.
Author | : Francesca Dall'Olmo Riley |
Publisher | : Routledge |
Total Pages | : 818 |
Release | : 2016-07-15 |
Genre | : Business & Economics |
ISBN | : 1317751574 |
Download The Routledge Companion to Contemporary Brand Management Book in PDF, ePub and Kindle
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Author | : Emmanuel Mogaji |
Publisher | : Routledge |
Total Pages | : 341 |
Release | : 2021-05-30 |
Genre | : Business & Economics |
ISBN | : 1000384748 |
Download Introduction to Advertising Book in PDF, ePub and Kindle
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Author | : Mohd Naved |
Publisher | : John Wiley & Sons |
Total Pages | : 484 |
Release | : 2023-12-07 |
Genre | : Computers |
ISBN | : 1119904811 |
Download Fintech and Cryptocurrency Book in PDF, ePub and Kindle
FINTECH and CRYPTOCURRENCY Dive into the world of fintech and cryptocurrency through the engaging perspectives of this diverse group of authors and uncover the intricate connections between technology, finance, and cryptocurrency that make this a must-have for anyone intrigued by the future of digital society. Digital currencies, decentralization of money, and the growth of new technologies like blockchain, the Internet of Things, and machine learning have produced new opportunities and difficulties for banking and finance, as well as users of these services in electronic commerce. New banking and finance technologies may improve operational efficiency, risk management, compliance, and client pleasure, but they can decrease barriers and introduce new concerns, such as cybersecurity risk. Cryptocurrencies with smart contracts for payments and trading, as well as AI systems with adaptive algorithms that allow picture and speech recognition, expert judgement, group categorization, and forecasting in a variety of fields, are instances of increased automation. Simultaneously, the potentials pose risks and raise regulatory concerns. The rise of blockchain technology and its widespread use have had a significant impact on the operation and management of digital systems. At the same time, researchers and practitioners have paid close attention to digital finance. Blockchain’s first applications were limited to the production of digital currency, but it has now been expanded to include financial and commercial applications. Innovative digital finance has had a huge impact on business and society since it has been extensively adopted by businesses and consumers. As a result, the goal of this edited book is to expand and deepen our knowledge of the business possibilities of novel blockchain and digital financial applications.
Author | : Anna Cabigiosu |
Publisher | : Springer Nature |
Total Pages | : 252 |
Release | : 2020-07-13 |
Genre | : Business & Economics |
ISBN | : 3030488101 |
Download Digitalization in the Luxury Fashion Industry Book in PDF, ePub and Kindle
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
Author | : Khalid Hussain |
Publisher | : Frontiers Media SA |
Total Pages | : 229 |
Release | : 2023-06-29 |
Genre | : Science |
ISBN | : 2832527280 |
Download The psychological facets of consumer-brand relationship in the digital world Book in PDF, ePub and Kindle