The Economy Of Brands PDF Download
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Author | : J. Lindemann |
Publisher | : Springer |
Total Pages | : 194 |
Release | : 2010-05-07 |
Genre | : Business & Economics |
ISBN | : 023027501X |
Download The Economy of Brands Book in PDF, ePub and Kindle
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Author | : Celia Lury |
Publisher | : Routledge |
Total Pages | : 350 |
Release | : 2004-08-12 |
Genre | : Business & Economics |
ISBN | : 1134529163 |
Download Brands Book in PDF, ePub and Kindle
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.
Author | : B. Joseph Pine |
Publisher | : Harvard Business Press |
Total Pages | : 276 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780875848198 |
Download The Experience Economy Book in PDF, ePub and Kindle
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author | : Wioleta Kucharska |
Publisher | : Taylor & Francis |
Total Pages | : 139 |
Release | : 2022-08-30 |
Genre | : Business & Economics |
ISBN | : 1000627063 |
Download Personal Branding in the Knowledge Economy Book in PDF, ePub and Kindle
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
Author | : Vikas Shah |
Publisher | : Michael O'Mara Books |
Total Pages | : 276 |
Release | : 2021-02-04 |
Genre | : Business & Economics |
ISBN | : 1789292670 |
Download Thought Economics Book in PDF, ePub and Kindle
Including conversations with world leaders, Nobel prizewinners, business leaders, artists and Olympians, Vikas Shah quizzes the minds that matter on the big questions that concern us all.
Author | : World Intellectual Property Organization |
Publisher | : WIPO |
Total Pages | : 78 |
Release | : 2014 |
Genre | : Law |
ISBN | : |
Download Brands as Productive Assets: Concepts, Measurement, and Global Trends Book in PDF, ePub and Kindle
The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
Author | : Celia Lury |
Publisher | : Theatre Arts Books |
Total Pages | : 198 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780415251822 |
Download Brands Book in PDF, ePub and Kindle
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This is a wide ranging survey of the cultural processes of branding.
Author | : Jon Miller |
Publisher | : John Wiley & Sons |
Total Pages | : 286 |
Release | : 2005-01-14 |
Genre | : Business & Economics |
ISBN | : 0470862602 |
Download The Business of Brands Book in PDF, ePub and Kindle
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Author | : David M. Higgins |
Publisher | : |
Total Pages | : 347 |
Release | : 2018-05-26 |
Genre | : Antiques & Collectibles |
ISBN | : 1107032679 |
Download Brands, Geographical Origin, and the Global Economy Book in PDF, ePub and Kindle
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.
Author | : Ana Andjelic |
Publisher | : Routledge |
Total Pages | : 71 |
Release | : 2020-10-26 |
Genre | : Business & Economics |
ISBN | : 1000201503 |
Download The Business of Aspiration Book in PDF, ePub and Kindle
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.