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The Economics of Emotion: How to Build a Business Everyone Will Love

The Economics of Emotion: How to Build a Business Everyone Will Love
Author: Kyle M. K.
Publisher: Lioncrest Publishing
Total Pages: 250
Release: 2019-01-14
Genre: Business & Economics
ISBN: 9781544513478
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Finding success in today's marketplace is not about data, numbers, or projections-it's about understanding people and what drives them. This invaluable guide provides the knowledge you'll need to transform your business, inside and out, into a more admired and human-centric enterprise. People make decisions based on their emotions. It's a basic truth that has allowed organizations like Apple and Disney to build passionate followings while rival companies struggle to compete. To create enduring employee and consumer loyalties, and propel your brand to long-term success, you need to tap into the power of emotion. The universal resource of emotion can be your most valuable asset when it comes to setting a purpose, designing a company culture, developing products and services, and so much more. In The Economics of Emotion, business consultant Kyle M.K. helps you design an emotionally focused commercial experience that will enrich the lives of your employees and customers alike.

Emotional Value

Emotional Value
Author: Janelle Barlow
Publisher: Berrett-Koehler Publishers
Total Pages: 305
Release: 2000-04-01
Genre: Business & Economics
ISBN: 1609943414
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Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

Emotional Business

Emotional Business
Author: Ravi Rao Med
Publisher: iUniverse
Total Pages: 230
Release: 2012-06
Genre: Business & Economics
ISBN: 1475926170
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If you've ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then you've experienced the business effects of emotional disconnection. In today's knowledge-driven and service centered economy, emotional excellence isn't idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: - Evoke intense customer passion to boost sales - Eliminate the financial self-destruction of infighting - Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.

The Emotional Life of Money

The Emotional Life of Money
Author: Mary Cross
Publisher: Bloomsbury Publishing USA
Total Pages: 198
Release: 2017-09-15
Genre: Business & Economics
ISBN:
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This fascinating book illustrates how human behavior regarding money is triggered by emotion and powered by our psychic makeup, empowering readers to better understand their own behavior and decision making with money. Beyond being an essential medium of exchange, money carries deep psychological significance: having enough of it confers power and status and provides the potential to sustain our lifestyle and fulfill our desires. Not having money triggers a breadth of negative emotions. This book explores the psychological payload money carries and the emotional effects it generates, allowing readers to better understand people's behavior with money and its effects on their own lives. The Emotional Life of Money: How Money Changes the Way We Think and Feel identifies common hang-ups and anxieties about money; summarizes current academic research on money behavior and how people make decisions about their money; discusses the newest branch of economics, behavioral economics; and explores the possibility of the disappearance of cash in the digital future. General readers will be able to comprehend why money has often generated intense feelings of desire, greed, envy, elation, and other emotions, as well as sense of status; and undergraduate students in psychology, economics, and sociology courses will benefit from learning about the latest research on behavior economics and the powerful psychological and emotional effects of money.

Brand Admiration

Brand Admiration
Author: C. Whan Park
Publisher: John Wiley & Sons
Total Pages: 288
Release: 2016-09-16
Genre: Business & Economics
ISBN: 1119308070
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Switch

Switch
Author: Chip Heath
Publisher: Crown Currency
Total Pages: 322
Release: 2010-02-16
Genre: Business & Economics
ISBN: 030759016X
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Built to Love

Built to Love
Author: Peter Boatwright
Publisher: Berrett-Koehler Publishers
Total Pages: 191
Release: 2010-09-13
Genre: Business & Economics
ISBN: 1605097004
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Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emotion products and services Includes case examples from a wide variety of industries Emotion is the single greatest lever in building enduring relationships with customers—it’s what makes them not just purchase a product or service, but get excited about it. Leading companies do more than produce things that work better. They address their customers’ emotional needs—they make them feel better. But this isn’t something you can add on after the fact. Your products and services must be built to love from the very start. This book shows you how. Peter Boatwright and Jonathan Cagan have worked on product and brand strategy with market leaders like Apple, Whirlpool, International Truck, PG&E, and many others. They’ve found that to really connect with customers emotions must be generated by the product itself, not simply tacked on through advertising. And they prove the bottom-line value of product-driven emotion by analyzing the stock performance of companies that sell high-emotion products and through data that show people are willing to pay more for products with emotionally-rich features. After showing that authentic product emotion really does pay off, they move on to how—how emotion can be broken down into its core building blocks, how it is then used to develop new products and services, and how product touchpoints —in particular visual touchpoints — deliver those emotions. Engaging case studies from a variety of industries will help you understand how to integrate emotion into your products and services, regardless of the nature of your business. Emotion is fundamental to all that is human, including the products we enjoy. Built to Love will help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to their deepest needs and wants.

Toxic Positivity

Toxic Positivity
Author: Whitney Goodman
Publisher: Penguin
Total Pages: 305
Release: 2024-04-02
Genre: Self-Help
ISBN: 0593542754
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A powerful guide to owning our emotions—even the difficult ones—in order to show up authentically in the world, from the popular therapist behind the Instagram account @sitwithwhit. Every day, we’re bombarded with pressure to be positive. From “good vibes only” and “life is good” memes, to endless reminders to “look on the bright side,” we’re constantly told that the key to happiness is silencing negativity wherever it crops up—in ourselves and in others. Even when faced with illness, loss, breakups, and other challenges, there’s little space for talking about our real feelings—and processing them so that we can feel better and move forward. But if non-stop positivity is the answer, why are so many of us anxious, depressed, and burned out? In this refreshingly honest guide, sought-after therapist Whitney Goodman shares the latest research along with everyday examples and client stories that reveal how damaging toxic positivity is to ourselves and our relationships, and presents simple ways to experience and work through difficult emotions. The result is more authenticity, connection, and growth—and ultimately, a path to showing up as you truly are.

Believe in People

Believe in People
Author: Charles Koch
Publisher: St. Martin's Press
Total Pages: 272
Release: 2020-11-17
Genre: Business & Economics
ISBN: 1250200970
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A surprising take on how you can help tackle the really big problems in society–from one of America’s most successful entrepreneurs. People are looking for a better way. Towering barriers are holding millions of people back, and the institutions that should help everyone rise are not doing the job. Crumbling communities. One-size fits all education. Businesses that rig the economy. Public policy that stifles opportunity and emboldens the extremes. As a result, this country is quickly heading toward a two-tiered society. Today’s challenges call for nothing short of a paradigm shift – away from a top-down approach that sees people as problems to be managed, toward bottom-up solutions that empower everyone to realize their potential and foster a more inclusive society. Such a shift starts by asking: What would it mean to truly believe in people? Businessman and philanthropist Charles Koch has devoted his life to answering that question. Learn what he’s discovered during his 60-year career to help you apply the principles of empowerment in your life, in your business, and in society. By learning from the social movements and applying the principles that have enabled social progress throughout history, Koch has achieved more than he dreamed possible – building one of the world’s most successful companies and founding Stand Together, one of America’s most innovative philanthropic communities. Stand Together CEO Brian Hooks and Koch show how the only way to solve the really big problems – from poverty and addiction to harmful business practices and destructive public policy – is for each and every one of us to find and take action in our unique role as part of the solution. Full of compelling examples of what works – including several first-person accounts from individuals whose lives have been transformed – Koch and Hooks’ refreshing approach promotes partnership instead of partisanship and speaks to people from different perspectives and all walks of life. They show that no injustice is too tough to overcome if you share a deep belief in people, are willing to unite with anyone to do right, and work to empower others from the bottom up.

How We Decide

How We Decide
Author: Jonah Lehrer
Publisher: Houghton Mifflin Harcourt
Total Pages: 357
Release: 2010-01-14
Genre: Business & Economics
ISBN: 0547347480
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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?