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The Digital Negative

The Digital Negative
Author: Jeff Schewe
Publisher: Peachpit Press
Total Pages: 838
Release: 2015-08-29
Genre: Computers
ISBN: 0134033396

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Shooting in the raw format gives digital photographers complete control over every aspect of image quality. The Digital Negative is devoted exclusively to the topic and shows you how to make the most of that control to extract the best-possible raw rendering of your digital negatives and to use Photoshop to achieve the highest quality in your images. In this update of his best-selling book, renowned photographer and author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You’ll learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. This second edition covers all the major updates and new features in Camera Raw, Lightroom, and Photoshop, such as GPU acceleration, Radial Filters, Pano Merge, and more. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Produce stunning black and white images. Learn how to remove people from photos in Photoshop using Smart Objects and Layer Blending. Use HDR in Camera Raw and Lightroom. And much more! Visit the book’s companion website at TheDigitalNegativeBook.com for sample images and more.


The Digital Negative

The Digital Negative
Author: Jeff Schewe
Publisher: Peachpit Press
Total Pages: 749
Release: 2012-09-13
Genre: Photography
ISBN: 0133064336

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Shooting in the raw format gives digital photographers complete control over every aspect of image quality. The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images. Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You’ll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can’t. Produce stunning black-and-white images. Visit the book’s companion website at TheDigitalNegativeBook.com for sample images and more!


The Digital Negative

The Digital Negative
Author: Jeff Schewe
Publisher:
Total Pages: 0
Release: 2015-08-27
Genre: Adobe Camera Raw
ISBN: 9780134033174

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Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with digital negatives and presents his real world expertise on optimizing raw images. Students learn hands on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can't. Produce stunning black and white images.


Digital Negatives with QuadToneRIP

Digital Negatives with QuadToneRIP
Author: Ron Reeder
Publisher: Routledge
Total Pages: 471
Release: 2020-10-29
Genre: Art
ISBN: 1000208850

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Digital Negatives with QuadToneRIP is a text that fully explores how the QuadToneRIP printer driver can be used to make expert digital negatives. The book takes a comprehensive, Òunder-the-hoodÓ look at how Roy Harrington’s QTR printer driver can be adapted for use by artists in several different creative practice areas. The text is written from the Mac/Photoshop point of view. The book is divided into three parts. Part One is a step-by-step how-to section that will appeal to both beginning and more advanced practitioners. Part One includes quickstart guides­ or summary sheets for beginning students who want to jump into using QTR before understanding all of its functional components. Part Two addresses dimroom, darkroom, and printmaking practices, walking the reader through brief workflows from negative to print for lithium palladium, gum bichromate, cyanotype, salted paper, kallitype, silver gelatin and polymer photogravure, with a sample profile for each. It also includes an introduction to a new software iteration of QTR: QuickCurve-DN (QCDN). Part Three is devoted to contemporary practitioners who explain how they use QTR in their creative practice. The book includes: A list of supplies and software needed A summary QTR glossary with a simple explanation of how each function works A sample walk-through to create a QTR profile from start to finish How to linearize profiles with simple to more exacting tools A visual guide to modifying functions Quickstart guides for many of the workflows Instructions for crafting monochrome, duotone, tricolor, and quadcolor negatives Instructions for using QTR to print silver gelatin in the darkroom Instructions for using QTR to print alternative processes in the dimroom Instructions for using QTR to print polymer photogravure in the printmaking room Introductory chapter to QuickCurve-DN software Troubleshooting common QTR problems Generic starter profiles for processes discussed Contemporary artists: their work and QTR process. Learning how to craft expert digital negatives can be a bit overwhelming at the outset. Digital Negatives with QuadToneRIP makes the process as user-friendly as possible. Like other books in the series, Digital Negatives with QuadToneRIP is thoroughly comprehensive, accessible to different levels of learner, and illustrative of the contemporary arts.


Easy Digital Negatives

Easy Digital Negatives
Author: Peter Mrhar
Publisher: Independently Published
Total Pages: 204
Release: 2020-09-28
Genre:
ISBN:

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It has been six years since the first edition of Easy Digital Negatives book was published. And during this time, the book has become one of the most popular manuals for making transparent digital negatives. And, thanks for the trust.The second edition is a rather extended version of the first book. As in the first edition, it first thoroughly explains to you all the necessary knowledge about digital negatives for alternative photography and then explains both manual and computer procedures for making negatives step by step.And why should you read a book?: -The quality of photos is greatly increased by using the EasyDigitalNegatives system.-The process is extremely fast and allows you to make quality negatives and photos after the first few attempts.-The production is so simple that it is easily understood and used by any amateur or professional photographer or printer.-There will be a lot of videos available soon.-The results of corrected transparent digital negatives are reliable.-And you can use any printer to make transparent digital negatives using EasyDigitalNegatives, not just some of the most expensive inkjet printers.-You can use almost all operating systems and image processing programs.-And above all, EasyDigitalNegatives is an extremely widespread system, so you can be helped by many selfless users in case of any problems (you never know).But by purchasing this book, you will probably also become a master of making transparent digital negatives for alternative and historical photography. So don't worry, because the solution is almost at hand this time as well.


Negative/Positive

Negative/Positive
Author: Geoffrey Batchen
Publisher: Routledge
Total Pages: 221
Release: 2020-12-21
Genre: Social Science
ISBN: 1000224767

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As its title suggests, Negative/Positive begins with the negative, a foundational element of analog photography that is nonetheless usually ignored, and uses this to tell a representative, rather than comprehensive, history of the medium. The fact that a photograph is split between negative and positive manifestations means that its identity is always simultaneously divided and multiplied. The interaction of these two components was often spread out over time and space and could involve more than one person, giving photography the capacity to produce multiple copies of a given image and for that image to have many different looks, sizes and makers. This book traces these complications for canonical images by such figures as William Henry Fox Talbot, Kusakabe Kimbei, Dorothea Lange, Man Ray, Seydou Keïta, Richard Avedon, and Andreas Gursky. But it also considers a number of related issues crucial to any understanding of photography, from the business practices of professional photographers to the repetition of pose and setting that is so central to certain familiar photographic genres. Ranging from the daguerreotype to the digital image, the end result is a kind of little history of photography, partial and episodic, but no less significant a rendition of the photographic experience for being so. This book represents a summation of Batchen’s work to date, making it be essential reading for students and scholars of photography and for all those interested in the history of the medium


Getting Started with Camera Raw

Getting Started with Camera Raw
Author: Ben Long
Publisher: Peachpit Press
Total Pages: 382
Release: 2009-02-12
Genre: Photography
ISBN: 0132104148

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How to make better pictures using Photoshop and Photoshop Elements Working with digital photographs in raw format isn’t just for pros. Today, point-and-shoot cameras can capture images in raw format, giving shutterbugs of all stripes additional control and editing flexibility for richer, more vibrant photographs. If you’re ready to learn how you can use Adobe Photoshop or Adobe Photoshop Elements to make the most of your camera’s raw capabilities, this book is the place to start. Author and photographer Ben Long introduces you to the raw format, explaining when it offers advantages over your camera’s default options, and then shows you how best to use it. In this book, completely updated for Photoshop CS4 and Photoshop Elements 7, you’ll learn: How your digital camera captures and stores data The pros and cons of working with Camera Raw data versus standard JPEG files How to sort and process images using Camera Raw in Photoshop Elements and Photoshop Basic Photoshop and Photoshop Elements editing techniques, such as adjusting for exposure, brightness, contrast, and saturation How to work with the Camera Raw histogram to improve the color and tone of your images Great techniques for shooting to get the best from the raw format


Negative Cat

Negative Cat
Author: Sophie Blackall
Publisher: Penguin
Total Pages: 21
Release: 2021-08-31
Genre: Juvenile Fiction
ISBN: 0698172981

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Two-time Caldecott winner Sophie Blackall spins a winning tale about Max, a feline whose behavior doesn't win any raves, except from the boy who believes in him and finds a way to turn a negative into a positive. When a boy is FINALLY allowed to get a cat, he has no doubts about which one to bring home from the shelter. But Max the cat isn’t quite what the family expected. He shuns the toy mouse, couldn’t care less about the hand-knitted sweater, and spends most of his time facing the wall. One by one, the family gives up on Max, but the boy loves his negative cat so much, he’ll do anything to keep him. Even the thing he dreads most: practicing his reading. Which, as it turns out, makes everything positive!


The Power of Being Divisive

The Power of Being Divisive
Author: Thomas J. Roulet
Publisher: Stanford University Press
Total Pages: 268
Release: 2020-09-01
Genre: Business & Economics
ISBN: 1503613909

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In the last decade, research on negative social evaluations, from adverse reputation to extreme stigmatization, has burgeoned both at the individual and organizational level. Thus far, this research has largely focused on major corporate risks. Corporate public relations and business executives intuitively know that a negative image deters important relationships—from customers and partners, to applicants, stakeholders, and potential funding. At the same time, business is conducted in an age of heightened connection, including digital platforms for criticism and a 24-hour news cycle. Executives know that some degree of public disapproval is increasingly unavoidable. Negative social evaluations can also put social actors on the map. In the era of identity politics, many political leaders express controversial views to appeal to specific audiences and gain in popularity. Through network and signaling effects, being controversial can potentially pay off. Thomas J. Roulet offers a framework for understanding not only how individuals and organizations can survive in an age of increasing scrutiny, but how negative social evaluations can surprisingly yield positive results. A growing body of work has begun to show that being "up against the rest" is an active driver of corporate identity, and that firms that face strong public hostility can benefit from internal bonding. Synthesizing this work with his original research, and drawing comparisons to work on misconduct and scandals, Roulet addresses an important gap by providing a broader perspective to link the antecedents and consequences of negative social evaluations. Moreover, he reveals the key role that audiences play in assessing these consequences, whether positive or negative, and the crucial function of media in establishing conditions in which public disapproval can bring positive results. Examples and cases cover Uber and Google, Monsanto, Electronic Arts, and the investment banking industry during the financial crisis.


Inhabiting the Negative Space

Inhabiting the Negative Space
Author: Jenny Odell
Publisher: National Geographic Books
Total Pages: 0
Release: 2021-08-03
Genre: Art
ISBN: 3956795814

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A hopeful meditation on how periods of inactivity become reimagined as fertile spaces for design and how we might use this strange moment in history. "Hi, everyone. I'm speaking to you from my apartment in Oakland, though I've virtually placed myself in the rose garden nearby." Artist and writer Jenny Odell hadn't originally planned to deliver the Harvard University Graduate School of Design's 2020 Class Day Address from her living room. But on May 25, 2020, there was Jenny, framed by a rose garden in her Zoom background, speaking to an audience she could not see about the role of design in a suspended moment marked by uncertainty in a global pandemic. Odell's message, itself a timely reflection on observation, embraces the standstill and its potential to deepen and expand our individual and collective attention and sensitivity to time, place, and presence--in turn, perhaps, enabling us all, amid our "new" virtual contexts, to better connect with our natural and cultural environments. Odell unspools this hopeful meditation in Inhabiting the Negative Space, where periods of inactivity become reimagined not as wasted time but fertile spaces for a kind of design predicated less on relentless production and more on permitting a deeper, more careful look at what exactly is demanding or tapping our time and attention, and how we might use this strange moment in history to respond.