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The Digital NBA

The Digital NBA
Author: Steven Secular
Publisher: Studies in Sports Media
Total Pages: 0
Release: 2023
Genre: Business & Economics
ISBN: 9780252087349

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The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product's appeal to audiences in Brazil, China, and beyond. Secular's analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.


The Digital NBA

The Digital NBA
Author: Steven Secular
Publisher: University of Illinois Press
Total Pages: 169
Release: 2023-06-20
Genre: Social Science
ISBN: 025205458X

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The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.


The NBA Story

The NBA Story
Author: Rich Mintzer
Publisher: HarperCollins Leadership
Total Pages: 192
Release: 2020-05-26
Genre: Business & Economics
ISBN: 1400218861

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What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you’ll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.


Net Work

Net Work
Author: Rob McClanaghan
Publisher: Scribner
Total Pages: 224
Release: 2020-11-03
Genre: Sports & Recreation
ISBN: 1982114800

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From the NBA’s most sought-after trainer and skills coach comes a “backstage pass to a part of the NBA that most fans never see” (Pete Thamel, Yahoo Sports)—how superstars like Stephen Curry, Kevin Durant, Derrick Rose, Russell Westbrook, and Kevin Love work to excel at the game. When Rob McClanaghan failed to make the Syracuse basketball team as a walk-on freshman, he asked the coaches what he needed to do to achieve his goal the following year. They all agreed: get stronger. So that’s what he did. For months, Rob traded fraternity parties and hanging out with buddies for hours in the gym lifting weights and shooting baskets. He was single-minded; the only thing that mattered was defying the odds. He returned to Syracuse for his sophomore year thirty pounds heavier and caught the coach’s eye. In Net Work, McClanaghan’s “experience, knowledge, and keen understanding of the sport jumps off the pages” (Bob Iger, CEO of the Walt Disney Company) and he delivers what he brings to each of his training sessions: the same grit and spirit that got him into the college game. He calls it “the grind,” and he knows that without it, even the most talented players will come up short. McClanaghan pushes his clients hard; he does whatever he can to drive his players to the edge and to simulate fourth quarter, at-the-buzzer adrenaline and fatigue. An all-access pass to the practice courts of the NBA, Net Work combines McClanaghan’s hard-earned wisdom—both on and off the court—with rare glimpses into the dues-paying life of professional athletes determined to stay at the top. McClanaghan shares stories of working one-on-one with some of basketball’s greatest names, explaining how each athlete works to shore up his offensive and defensive weaknesses; perfect his nutrition; treat injuries; build mental toughness; and find occasional refuge from the glare of the spotlight. This book is life inside the NBA as you’ve never seen it, where players differentiate themselves by their willingness to put in relentless “net work.”


Law of the Internet, 4th Edition

Law of the Internet, 4th Edition
Author: Delta & Matsuura
Publisher: Wolters Kluwer
Total Pages: 2644
Release: 2017-01-01
Genre: Computer networks
ISBN: 145487869X

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Law of the Internet, Fourth Edition is a two-volume up-to-date legal resource covering electronic commerce and online contracts, privacy and network security, intellectual property and online content management, secure electronic transactions, cryptography, and digital signatures, protecting intellectual property online through link licenses, frame control and other methods, online financial services and securities transactions, antitrust and other liability. The Law of the Internet, Fourth Edition quickly and easily gives you everything you need to provide expert counsel on: Privacy laws and the Internet Ensuring secure electronic transactions, cryptography, and digital signatures Protecting intellectual property online - patents, trademarks, and copyright Electronic commerce and contracting Online financial services and electronic payments Antitrust issues, including pricing, bundling and tying Internal network security Taxation of electronic commerce Jurisdiction in Cyberspace Defamation and the Internet Obscene and indecent materials on the Internet Regulation of Internet access and interoperability The authors George B. Delta and Jeffrey H. Matsuura -- two Internet legal experts who advise America's top high-tech companies -- demonstrate exactly how courts, legislators and treaties expand traditional law into the new context of the Internet and its commercial applications, with all the citations you'll need. The Law of the Internet also brings you up to date on all of the recent legal, commercial, and technical issues surrounding the Internet and provides you with the knowledge to thrive in the digital marketplace. Special features of this two-volume resource include timesaving checklists and references to online resources.


Law of the Internet

Law of the Internet
Author: F. Lawrence Street
Publisher: Aspen Publishers Online
Total Pages: 2368
Release: 2009
Genre: Computer networks
ISBN: 0735575592

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The Rise of Digital Repression

The Rise of Digital Repression
Author: Steven Feldstein
Publisher: Oxford University Press
Total Pages: 345
Release: 2021
Genre: Political Science
ISBN: 0190057491

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"A Carnegie Endowment for International Peace Book" -- dust jacket.


NBA Jam

NBA Jam
Author: Reyan Ali
Publisher: Boss Fight Books
Total Pages: 244
Release: 2019-10-22
Genre: Computers
ISBN: 1940535204

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When NBA Jam dunked its way into arcades in 1993, players discovered just how fun basketball can be when freed from rules, refs, and gravity itself. But just a few years after the billion-dollar hit conquered the world, developer Midway, publisher Acclaim, and video arcades themselves fell off the map. How did a simple two-on-two basketball game become MVP of the arcade, and how did this champ lose its title? Journalist Reyan Ali dives deep into the saga, tracking the people and decisions that shaped the series. You'll get to know mischievous Jam architect Mark Turmell, go inside Midway's Chicago office where hungry young talent tapped into cutting-edge tech, and explore the sequels, spin-offs, and tributes that came in the game's wake. Built out of exhaustive research and original interviews with a star-studded cast —including Turmell and his original development team, iconic commentator Tim Kitzrow, businessmen and developers at Midway and Acclaim alike, secret characters George Clinton and DJ Jazzy Jeff, Doom co-creator John Romero, and 1990s NBA demigods Glen Rice and Shaq—Ali's NBA Jam returns you to an era when coin-op was king.


The Inside Game

The Inside Game
Author: Wayne Embry
Publisher: The University of Akron Press
Total Pages: 472
Release: 2004
Genre: Biography & Autobiography
ISBN: 9781931968140

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In the fall of 1999, Wayne Embry was so highly thought of by his peers that he was inducted into the Basketball Hall of Fame as a contributor to the game. In the summer of 1999, the Cleveland Cavaliers thought so little of him that they replaced him as general manager. Now in his new autobiography, The Inside Game, Embry, who was once sent home from a game when a bullet was found on his seat, tells the inside story of his fall from grace and the part he believes racism played in it. He deals with the unsavory dealings that led to his departure from the Cavs and introduces startling information about one of the most highly regarded coaches in the league. He discusses the social and economic changes affecting the league and other problems threatening to destroy it. His book is part historical perspective, part inside look behind the scenes, part business strategy and part social commentary