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| Author | : Robert Ferber |
| Publisher | : Marketing Classics Press |
| Total Pages | : 19 |
| Release | : 2011-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1613111363 |
| Author | : American Marketing Association |
| Publisher | : |
| Total Pages | : 13 |
| Release | : 1958 |
| Genre | : Marketing research |
| ISBN | : |
| Author | : Neil Leonard |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 312 |
| Release | : 2017-07-13 |
| Genre | : Design |
| ISBN | : 135003410X |
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
| Author | : Christoph Meinel |
| Publisher | : Springer Nature |
| Total Pages | : 421 |
| Release | : 2021-03-26 |
| Genre | : Business & Economics |
| ISBN | : 3030620379 |
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. In a final section, new ideas in neurodesign at Stanford University and at Hasso Plattner Institute in Potsdam are elaborated upon thereby challenging the reader to consider newly developed methodologies and provide discussion of how these insights can be applied to various sectors. Special emphasis is placed on understanding the mechanisms underlying design thinking at the individual and team levels. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.
| Author | : Clara E. Hill |
| Publisher | : American Psychological Association (APA) |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Qualitative research |
| ISBN | : 9781433810077 |
This lively and practical text presents a fresh and comprehensive approach to conducting consensual qualitative research (CQR). CQR is an inductive method that is characterized by open-ended interview questions, small samples, a reliance on words over numbers, the importance of context, an integration of multiple viewpoints, and consensus of the research team. It is especially well-suited to research that requires rich descriptions of inner experiences, attitudes, and convictions. Written to help researchers navigate their way through qualitative techniques and methodology, leading expert Clara E. Hill and her associates provide readers with step-by-step practical guidance during each stage of the research process. Readers learn about adaptive ways of designing studies; collecting, coding, and analyzing data; and reporting findings. Key aspects of the researcher's craft are addressed, such as establishing the research team, recruiting and interviewing participants, adhering to ethical standards, raising cultural awareness, auditing within case analyses and cross analyses, and writing up the study. Intended as a user-friendly manual for graduate-level research courses and beyond, the text will be a valuable resource for both budding and experienced qualitative researchers for many years to come.
| Author | : Phyllis G. Supino |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 286 |
| Release | : 2012-06-22 |
| Genre | : Medical |
| ISBN | : 1461433606 |
Principles of Research Methodology: A Guide for Clinical Investigators is the definitive, comprehensive guide to understanding and performing clinical research. Designed for medical students, physicians, basic scientists involved in translational research, and other health professionals, this indispensable reference also addresses the unique challenges and demands of clinical research and offers clear guidance in becoming a more successful member of a medical research team and critical reader of the medical research literature. The book covers the entire research process, beginning with the conception of the research problem to publication of findings. Principles of Research Methodology: A Guide for Clinical Investigators comprehensively and concisely presents concepts in a manner that is relevant and engaging to read. The text combines theory and practical application to familiarize the reader with the logic of research design and hypothesis construction, the importance of research planning, the ethical basis of human subjects research, the basics of writing a clinical research protocol and scientific paper, the logic and techniques of data generation and management, and the fundamentals and implications of various sampling techniques and alternative statistical methodologies. Organized in thirteen easy to read chapters, the text emphasizes the importance of clearly-defined research questions and well-constructed hypothesis (reinforced throughout the various chapters) for informing methods and in guiding data interpretation. Written by prominent medical scientists and methodologists who have extensive personal experience in biomedical investigation and in teaching key aspects of research methodology to medical students, physicians and other health professionals, the authors expertly integrate theory with examples and employ language that is clear and useful for a general medical audience. A major contribution to the methodology literature, Principles of Research Methodology: A Guide for Clinical Investigators is an authoritative resource for all individuals who perform research, plan to perform it, or wish to understand it better.
| Author | : National Academies of Sciences, Engineering, and Medicine (U.S.). Committee on Science Investigations and Engineering Design Experiences in Grades 6-12 |
| Publisher | : |
| Total Pages | : 290 |
| Release | : 2018 |
| Genre | : Engineering |
| ISBN | : 9780309482615 |
"Students learn by doing. Science investigation and engineering design provide an opportunity for students to do. When students engage in science investigation and engineering design, they are able to engage deeply with phenomena as they ask questions, collect and analyze data, generate and utilize evidence, and develop models to support explanations and solutions. Research studies demonstrate that deeper engagement leads to stronger conceptual understandings of science content than what is demonstrated through more traditional, memorization-intensive approaches. Investigations provide the evidence student need to construct explanations for the causes of phenomena. Constructing understanding by actively engaging in investigation and design also creates meaningful and memorable learning experiences for all students. These experiences pique students' curiosity and lead to greater interest and identity in science"--Preface.
| Author | : Susan McKenney |
| Publisher | : Routledge |
| Total Pages | : 367 |
| Release | : 2018-09-03 |
| Genre | : Education |
| ISBN | : 1351601768 |
Educational design research blends scientific investigation with the systematic development and implementation of solutions to educational challenges. Empirical inquiry is conducted in real learning settings – not laboratories – to craft effective solutions to the complex challenges facing educational practitioners. At the same time, the research is carefully structured to produce theoretical understanding that can serve the work of others. Conducting Educational Design Research, 2nd Edition has been written to support graduate students as well as experienced researchers who are new to this approach. Part I describes the origins, outcomes, and generic approach. Part II discusses the core processes of the generic approach in detail. Part III recommends how to propose, report, and advance educational design research. In addition to expanded treatment of research goals and practicalities, more examples, and attention to design-based implementation research, this new edition features enhanced guidance. For each of the four core processes, this volume offers: assessment tools detailed, behind-the-scenes descriptions of actual project work examples of how specific theories have been used to enrich the work For decades, policies for educational research worldwide have swung back and forth between demanding rigor above all other concerns, and increasing emphasis on impact. These two qualities, rigor and impact, need not be mutually exclusive. This volume supports readers in grasping and realizing the potential of educational design research. It demonstrates how rigorous and relevant investigation can yield both theoretical understanding and solutions to urgent educational challenges.
| Author | : Neil J. Salkind |
| Publisher | : SAGE |
| Total Pages | : 1779 |
| Release | : 2010-06-22 |
| Genre | : Philosophy |
| ISBN | : 1412961270 |
"Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases."--Publisher's description.
| Author | : Jonathan Lazar |
| Publisher | : Morgan Kaufmann |
| Total Pages | : 562 |
| Release | : 2017-04-28 |
| Genre | : Computers |
| ISBN | : 0128093439 |
Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers
