The Dartnell Marketing Managers Handbook PDF Download
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Author | : Sidney J. Levy |
Publisher | : |
Total Pages | : 1462 |
Release | : 1994-06 |
Genre | : Business & Economics |
ISBN | : 9780850133141 |
Download The Dartnell Marketing Manager's Handbook Book in PDF, ePub and Kindle
Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Author | : Steuart Henderson Britt |
Publisher | : |
Total Pages | : 1146 |
Release | : 1973 |
Genre | : Marketing |
ISBN | : |
Download The Dartnell Marketing Manager's Handbook Book in PDF, ePub and Kindle
Author | : Steuart Henderson Britt |
Publisher | : |
Total Pages | : 1293 |
Release | : 1986 |
Genre | : Marketing |
ISBN | : |
Download The Dartnell Marketing Manager's Handbook Book in PDF, ePub and Kindle
Author | : Sidney J. Levy |
Publisher | : Irwin Professional Publishing |
Total Pages | : 1432 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780850132038 |
Download The Dartnell Marketing Manager's Handbook Book in PDF, ePub and Kindle
The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
Author | : Richard H. Stansfield |
Publisher | : |
Total Pages | : 1510 |
Release | : 1977 |
Genre | : Advertising |
ISBN | : |
Download The Dartnell Advertising Manager's Handbook Book in PDF, ePub and Kindle
Author | : Steuart Henderson Britt |
Publisher | : |
Total Pages | : 1135 |
Release | : 1973 |
Genre | : Marketing |
ISBN | : |
Download Marketing Manager's Handbook Book in PDF, ePub and Kindle
Author | : Ovid Riso |
Publisher | : |
Total Pages | : 1034 |
Release | : 1980 |
Genre | : Business & Economics |
ISBN | : |
Download The Dartnell Sales Manager's Handbook Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 1312 |
Release | : 1989 |
Genre | : Marketing |
ISBN | : |
Download The Dartnell Sales Manager's Handbook Book in PDF, ePub and Kindle
Author | : Richard H. Stansfield |
Publisher | : |
Total Pages | : 1503 |
Release | : 1977 |
Genre | : |
ISBN | : |
Download The Dartnell Advertising Manager's Handbook - 2nd Ed Book in PDF, ePub and Kindle
Author | : Lorna M. Daniells |
Publisher | : Univ of California Press |
Total Pages | : 456 |
Release | : 1976-01-01 |
Genre | : Business & Economics |
ISBN | : 9780520029460 |
Download Business Information Sources Book in PDF, ePub and Kindle
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.