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| Author | : Sarah White |
| Publisher | : Penguin |
| Total Pages | : 448 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : 0028614909 |
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
| Author | : Barbara Boyd |
| Publisher | : Penguin |
| Total Pages | : 220 |
| Release | : 2012-11-06 |
| Genre | : Business & Economics |
| ISBN | : 1615642927 |
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
| Author | : Robert W. Bly |
| Publisher | : Penguin |
| Total Pages | : 394 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780028642109 |
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
| Author | : Damon Brown |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2012-03-06 |
| Genre | : Business & Economics |
| ISBN | : 1101577150 |
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
| Author | : Susan Drake |
| Publisher | : Penguin |
| Total Pages | : 356 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9781592576715 |
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
| Author | : Brett Petersel |
| Publisher | : Penguin |
| Total Pages | : 337 |
| Release | : 2012-05-01 |
| Genre | : Business & Economics |
| ISBN | : 1101584742 |
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
| Author | : Sarah White |
| Publisher | : Penguin |
| Total Pages | : 490 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9781592571352 |
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
| Author | : Brandon Toropov |
| Publisher | : Penguin |
| Total Pages | : 412 |
| Release | : 2011-10-04 |
| Genre | : Business & Economics |
| ISBN | : 1101545100 |
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
| Author | : James E. Dion |
| Publisher | : Penguin |
| Total Pages | : 372 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9781592577262 |
A comprehensive guide to running a retail store, with advice on hiring and training, licenses and registrations, working with customers, and learning the retail market.
| Author | : Keith Rosen MCC |
| Publisher | : Penguin |
| Total Pages | : 340 |
| Release | : 2004-08-03 |
| Genre | : Business & Economics |
| ISBN | : 1440696195 |
Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
