The British Code of Sales Promotion Practice
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Release | : 1984 |
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Total Pages | : |
Release | : 1984 |
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Total Pages | : 20 |
Release | : 1980 |
Genre | : Marketing |
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Author | : Advertising Standards Authority |
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Total Pages | : |
Release | : 1977 |
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ISBN | : |
Author | : Committee of Advertising Practice |
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Total Pages | : |
Release | : 2003 |
Genre | : Advertising |
ISBN | : |
Author | : Committee of Advertising Practice |
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Total Pages | : |
Release | : 2003 |
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Loose leaf.
Author | : Committee of Advertising Practice |
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Total Pages | : 27 |
Release | : 1990 |
Genre | : Advertising |
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Author | : Code of Advertising Practice Committee |
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Total Pages | : 116 |
Release | : 2003 |
Genre | : Advertising |
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Author | : British Code of Advertising Practice (London) |
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Total Pages | : 36 |
Release | : 1984 |
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Author | : Committee of Advertising Practice (Great Britain) |
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Total Pages | : 126 |
Release | : 2010-08-16 |
Genre | : Advertising |
ISBN | : 9780117064102 |
The CAP code is recognised by Government, the Office of Fair Trading and the courts as the established means of consumer protection in non-broadcast media. All marketing communications, wherever they appear, must be legal, decent, honest and truthful. This code applies to all forms of marketing communications including: ads and advertorials in newspapers and magazines; posters and billboards; internet ads and paid search; cincema, video, DVD and Blu-ray adverts; sales promotions; marketing databases; brochures, leaflets, circulars and catalogues; emails; SMS text. The code is applied by the Advertising Standards Authority as the independent advertising regulator.
Author | : Code of Advertising Practice Committee |
Publisher | : |
Total Pages | : 107 |
Release | : 1995 |
Genre | : Advertising |
ISBN | : |