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Brand You

Brand You
Author: John Purkiss
Publisher: Financial Times/Prentice Hall
Total Pages: 0
Release: 2012
Genre: BUSINESS & ECONOMICS
ISBN: 9780273777694

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In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.


The Brand of You

The Brand of You
Author: Aga Artka
Publisher: Henschelhaus Publishing, Incorporated
Total Pages: 0
Release: 2015-10-15
Genre: Interior decoration
ISBN: 9781595984357

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A career in interior design can be an exciting journey full of ups and downs, both planned and unexpected. Aga Artka and Jenny Rebholz believe that establishing a personal brand will help designers navigate their career journeys with confidence, preparedness and optimism. This guide shares personal stories in order to illustrate how a career in design is not linear. It also provides readers with tips, tools and strategies for building and promoting their own unique brand as they travel their self-made path to professional fulfillment.


You Are The Brand

You Are The Brand
Author: Mike Kim
Publisher: Morgan James Publishing
Total Pages: 187
Release: 2021-06-08
Genre: Business & Economics
ISBN: 1631953486

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An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.


You are the Brand

You are the Brand
Author: Steve Adubato
Publisher: Rutgers University Press
Total Pages: 252
Release: 2011
Genre: Business & Economics
ISBN: 0813550424

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Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.


The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
Author: Peter Montoya
Publisher: McGraw Hill Professional
Total Pages: 288
Release: 2008-11-02
Genre: Business & Economics
ISBN: 9780071641777

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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire


Brand You! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand

Brand You! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand
Author: Hume Johnson
Publisher: Independently Published
Total Pages: 174
Release: 2018-09-21
Genre: Self-Help
ISBN: 9781723894329

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Who are you and what do you bring to the table? In a fiercely competitive job market, the ability to define your core strengths, passions and talents and leverage these assets to your advantage is the key to reaching your career goals and achieving professional success. The most effective and potent way to do this is to discover your personal brand. Brand YOU!: Reinvent Yourself, Redefine Your Future is your blueprint for building your personal brand. In Brand YOU!, Hume Johnson offers you a 5-step guide to help you: - define the key variables that shape your image - discover your unique value - create a compelling personal brand and, - communicate your brand offline and online with confidence, clarity and credibility. With engaging discussions and practical exercises and guidelines, Brand YOU! gives you the tools to reimagine your professional identity, position yourself as an expert in your field and build a career that is based on your skills and unique talents, and where you show up as your authentic self.


The Brand Called You

The Brand Called You
Author: Peter Montoya
Publisher: Peter Montoya Incorporated
Total Pages: 280
Release: 2003
Genre: Business & Economics
ISBN: 9780967450650

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The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.


Brand Intervention

Brand Intervention
Author: David Brier
Publisher:
Total Pages: 290
Release: 2017-11-29
Genre: Business & Economics
ISBN: 9780999529706

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"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover


The New Brand You

The New Brand You
Author: Julie Broad
Publisher:
Total Pages: 270
Release: 2016-05
Genre: Branding (Marketing)
ISBN: 9780991906024

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You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."


Brand You Economics

Brand You Economics
Author: Arnt Eriksen
Publisher:
Total Pages: 216
Release: 2021-05-27
Genre:
ISBN: 9781665584364

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Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand's performance so you can determine how your brand contributes to the bottom line. Based on the author's lifetime of discovering best marketing practices, it teaches you to: - humanize your brand in seven distinct ways; - leverage the power of influencer marketing; - cultivate authentic relationships; - map the customer journey. You'll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand's legacy.