The Brand Gym PDF Download
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Author | : David Taylor |
Publisher | : John Wiley & Sons |
Total Pages | : 222 |
Release | : 2003-03-28 |
Genre | : Business & Economics |
ISBN | : 0470856599 |
Download The Brandgym Book in PDF, ePub and Kindle
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
Author | : David Taylor |
Publisher | : John Wiley & Sons |
Total Pages | : 226 |
Release | : 2010-04-09 |
Genre | : Business & Economics |
ISBN | : 0470971339 |
Download The Brand Gym Book in PDF, ePub and Kindle
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Author | : David Taylor |
Publisher | : John Wiley & Sons |
Total Pages | : 253 |
Release | : 2013-02-25 |
Genre | : Business & Economics |
ISBN | : 1118484711 |
Download Grow the Core Book in PDF, ePub and Kindle
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Author | : Alex Hormozi |
Publisher | : |
Total Pages | : 424 |
Release | : 2019-03-26 |
Genre | : |
ISBN | : 9781732933002 |
Download Gym Launch Secrets Book in PDF, ePub and Kindle
Author | : David Taylor |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Business & Economics |
ISBN | : 9781910453360 |
Download The Brandgym Book in PDF, ePub and Kindle
Branding rebooted for the digital age
Author | : David Taylor |
Publisher | : John Wiley & Sons |
Total Pages | : 135 |
Release | : 2010-02-05 |
Genre | : Business & Economics |
ISBN | : 1907293949 |
Download Never Mind the Sizzle...Where's the Sausage? Book in PDF, ePub and Kindle
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Author | : Emily Heyward |
Publisher | : Penguin |
Total Pages | : 242 |
Release | : 2020-06-09 |
Genre | : Business & Economics |
ISBN | : 0593084314 |
Download Obsessed Book in PDF, ePub and Kindle
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Author | : David Taylor |
Publisher | : |
Total Pages | : 239 |
Release | : 2010 |
Genre | : Brand name products |
ISBN | : |
Download The Brand Gym Book in PDF, ePub and Kindle
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Author | : David Taylor |
Publisher | : John Wiley & Sons |
Total Pages | : 178 |
Release | : 2006-02-08 |
Genre | : Business & Economics |
ISBN | : 0470862122 |
Download Brand Stretch Book in PDF, ePub and Kindle
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Author | : Vinay Couto |
Publisher | : John Wiley & Sons |
Total Pages | : 296 |
Release | : 2017-01-10 |
Genre | : Business & Economics |
ISBN | : 1119268532 |
Download Fit for Growth Book in PDF, ePub and Kindle
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States