The Advertising Age Encyclopedia Of Advertising PDF Download
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Author | : John McDonough |
Publisher | : Routledge |
Total Pages | : 1754 |
Release | : 2015-06-18 |
Genre | : Business & Economics |
ISBN | : 1135949069 |
Download The Advertising Age Encyclopedia of Advertising Book in PDF, ePub and Kindle
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author | : John McDonough |
Publisher | : |
Total Pages | : |
Release | : 2003 |
Genre | : |
ISBN | : 9781579581725 |
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Author | : Herschell Gordon Lewis |
Publisher | : McGraw Hill Professional |
Total Pages | : 252 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780844236704 |
Download Advertising Age Handbook of Advertising Book in PDF, ePub and Kindle
Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product's Unique Selling Proposition (USP); choosing the most efficient media (from the ever-increasing number of options, including print, television, online, and alternative media); testing an advertisement's potential effectiveness; and evaluating your campaign's results.
Author | : Robert E Stevens |
Publisher | : Routledge |
Total Pages | : 345 |
Release | : 2014-01-02 |
Genre | : Business & Economics |
ISBN | : 1317787307 |
Download Concise Encyclopedia of Advertising Book in PDF, ePub and Kindle
At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Author | : David Zimmerman |
Publisher | : Collector Books |
Total Pages | : 364 |
Release | : 1998-10 |
Genre | : Antiques & Collectibles |
ISBN | : |
Download Encyclopedia of Advertising Tins Book in PDF, ePub and Kindle
This volume includes more than 1,400 color photos which were not included in the first volume--for a total of nearly 5,000 images. Information on sizes, types, shapes, manufacturers, and current market values is given, plus a complete Index which simplifies location of any tin described in the book.
Author | : David Ogilvy |
Publisher | : Vintage |
Total Pages | : 592 |
Release | : 2013-09-11 |
Genre | : Social Science |
ISBN | : 0804170053 |
Download Ogilvy on Advertising Book in PDF, ePub and Kindle
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author | : Irvin Graham |
Publisher | : |
Total Pages | : 520 |
Release | : 1969 |
Genre | : Advertising |
ISBN | : |
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Author | : Lukas Parker |
Publisher | : Edward Elgar Publishing |
Total Pages | : 192 |
Release | : 2020-11-27 |
Genre | : Business & Economics |
ISBN | : 1786434679 |
Download Social Marketing and Advertising in the Age of Social Media Book in PDF, ePub and Kindle
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
Author | : Irvin Graham |
Publisher | : |
Total Pages | : 678 |
Release | : 1952 |
Genre | : Advertising |
ISBN | : |
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Author | : Judy Foster Davis |
Publisher | : Taylor & Francis |
Total Pages | : 236 |
Release | : 2016-12-08 |
Genre | : Business & Economics |
ISBN | : 1317421671 |
Download Pioneering African-American Women in the Advertising Business Book in PDF, ePub and Kindle
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.